white sox
Worth a lookShows a sweet-spot price point ($29.64 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$29.64avg listing price — sweet spot $15–$100
Growth
Great+89.6%90-day search growth — must beat 0% to launch
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$7.31–$40.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Okay$237K$237K/yr · 418K searches
Review moat
Okay2,717.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white sox is a $237K/yr Amazon United States market (418K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May–Jun–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
white sox market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $237K–$296K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #2,840
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 35%
- Out of stock
- 9.8%
- Avg brand age
- 46 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
74
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
41%
Top 20: 78%
Open market
8%
- New Era45%
- 4737%
- Born to Love4%
- Outdoor Cap3%
- SOX TOWN2%
- eallco1%
- Open — no brand owns it (7 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +89.6% search growth over the last 90 days.Peak months: Apr, May, Jun, Dec · busiest ÷ quietest = 3.8×
Top white sox search terms
- white sox hat135K/yr
- chicago white sox87K/yr
- chicago white sox hat59K/yr
- white sox56K/yr
- sox hat24K/yr
- white sox hat men12K/yr
- white sox hat women7K/yr
- white sox baseball8K/yr
- white sox cap6K/yr
- white sox fitted hat7K/yr
Top white sox products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chicago White Sox Snapback Flat Brim - BLACK/WHITE
New Era$36.054.7★2,390 rev
New Era 9Fifty MLB Chicago White Sox Basic Black/White Snapback Hat 11591069 One Size
New Era$30.204.6★15,589 rev
47 MLB Unisex-Adult Camo Clean Up Adjustable Hat Cap One Size (US Alpha One Size Chicago White Sox)
47$30.234.7★542 rev
New Era MLB 9FIFTY Black Adjustable Snapback Hat Cap One Size Fits All (Chicago White Sox)
New Era$34.114.5★91 rev
Chicago White Sox Clean Up Adjustable Cap
47$29.054.5★1,317 rev
Newest
by launch date
New Era Unisex-Adult MLB Player Replica 9SEVENTY Baseball Team Color Stretch Adjustable Snapback Hat One Size Fits All - Chicago White Sox - Black
New Era$37.24143 rev
New Era Unisex-Adult MLB 9Fifty Team Color Primary Logo Adjustable Snapback Hat Cap One Size Fits All - Chicago White Sox Black
New Era$36.752,390 rev
SUPBOMM Baseball Rope Necklaces League Team Colors Braided Necklace Baseball Team Gifts White Sox
SUPBOMM$7.31283 rev
Cap Hat Classic Vintage Embroidered Hat Cap for Men Women Teenager Cap Adjustable
Veminei$19.65169 rev
47 MLB Trawler Primary Logo Team Color Mesh Trucker Clean Up Adjustable Hat Adult One Size Fits All - Chicago White Sox Black
47$29.69938 rev
Trending
90-day click momentum
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)
Born to Love$25.554.8★
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)
Born to Love$25.614.8★
36 and Oh! Sox Southside Baseball T Shirt Vintage Distressed - Soft Style Black
36 and Oh!$27.554.6★
SOX TOWN Cushioned Crew Training Athletic Socks for Men Women(White M)
SOX TOWN$18.614.6★
47 MLB Perfect Game Clean Up Adjustable Hat Cap Adult One Size - Chicago White Sox Gray
47$36.024.5★
What buyers say about white sox
What buyers praise and complain about, mined from review topics.What buyers love
“Feel comfortable”
“Fit very comfortably”
“These are decent quality socks”
“Great Value”
“just right thickness - true to size”
“Literally the softest, thickest, best socks I have ever worn”
“As Advertised”
“They are durable”
“So Light and Easy to Wear”
“Great socks and material”
What buyers complain about
“Too tight”
“Cheap products”
“Be warned these socks are very thick socks”
“Dont look any thing like picture”
“Material is cheap”
“Thin material”
“I don't expect them to last all that long”
“They also don't stretch that far either”
“would not stay on my feet”
“NO CUSHION”
Top return reasons
Common questions
- Is white sox profitable to sell on Amazon United States?
- The niche generates $237K/yr across 40 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +89.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the white sox niche?
- 13 brands and 74 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in white sox?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.7%.
- When does demand for white sox peak?
- Demand peaks in Apr–May–Jun–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the white sox niche?
- Listings span $7.31–$40.99; the average listing price is $29.64 (sweet spot $15–$100). The average incumbent carries 2,718 reviews — the moat a new listing must climb.