White Hockey Tape

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $473K a year.

Searches, last 12 months

188K

Growth, 90 days vs prior 90

-32.0%

Conversion, latest week

10.9%

Market size, estimated

$473Ka year

Peak month

January5.1× the quietest month

Top search term

howies hockey tape93K searches a year

Listings sell for $22.92 on average, from $7.22 to $78.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $22.92 that is $11K to $17K a year per listing.

Average price

$22.92inside the $15 to $100 sweet spot

Price range

$7.22–$78.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$11K–$17K

Returns

0.8%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #22 within Ice Hockey. It carries 1,045 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#22in Ice Hockey

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

1,045per listing

Listings tracked

27

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months