Is white hockey tape profitable to sell on Amazon United States?

The niche generates $473K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the white hockey tape niche?

7 brands and 67 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in white hockey tape?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Grip. The return rate is 0.8%.

When does demand for white hockey tape peak?

Demand peaks in Jan–Feb–Mar–Nov–Dec; the busiest month runs 5.1× the quietest.

What does it cost to enter the white hockey tape niche?

Listings span $7.22–$78.19; the average listing price is $22.92 (sweet spot $15–$100). The average incumbent carries 1,045 reviews — the moat a new listing must climb.

white hockey tape

Worth a look

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$22.92

avg listing price — sweet spot $15–$100

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.22–$78.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,045.04

avg incumbent reviews — the moat a new listing must climb

Market size

Good$473K

$473K/yr · 188K searches

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-32.0%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, white hockey tape is a $473K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Mar–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

white hockey tape market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $344K–$458K; units × avg price
Conversion rate: 10.9%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 1.8%
Avg brand age: 51 months
Avg seller age: 127 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

Howies82%
EAGLES5%
sports tape4%
Noway Hockey4%
ADMITRY3%
Renfrew2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.0% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 5.1×

Open Trend

Top white hockey tape search terms

howies hockey tape93K/yr -29.9%7.6% conv.
white hockey tape31K/yr -26.1%13.1% conv.
hockey tape white16K/yr -32.2%12.7% conv.
howies hockey16K/yr -43.1%1.8% conv.
howies14K/yr -40.3%2.0% conv.
howies tape5K/yr -31.2%4.8% conv.
howie hockey tape4K/yr -17.5%5.9% conv.
hockey tape howies5K/yr -42.3%8.6% conv.
white hockey stick tape3K/yr -56.5%17.0% conv.

All search terms

Top white hockey tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Howies Hockey - Black Hockey Tape 1 Pack - Cloth Stick Tape - Strong Long-Lasting Adhesive for Stick Blade Lacrosse Baseball - 1 Inch x 24 Yards - Professional Quality

Howies$9.034.7★1,760 rev

Howies Clear Hockey Tape - 12-Pack Bulk Shin Guard Sock Tape

Howies$55.944.6★158 rev

Howies Hockey Tape - 1 Pack White Cloth Stick Tape - 1 x 24 Yards per Roll - Strong Long-Lasting Grip for Hockey Stick Lacrosse and Baseball

Howies$9.134.7★1,760 rev

Howies Hockey - Green Camo Hockey Tape 1 Pack - Cloth Stick Tape - Strong Long-Lasting Adhesive for Stick Blade Lacrosse Baseball - 1 Inch x 20 Yards - Professional Quality

Howies$10.524.7★1,760 rev

Howies Hockey Tape - 3 Pack White Cloth Stick Tape - Made in USA

Howies$22.534.4★202 rev

Newest

by launch date

Noway Hockey Tape Durable Cloth Hockey Stick Tape for Blade and Handle Grip Strong Adhesive and Water Resistant 1 Wide x 26 Yards Length Made in USA (White 1 Pack)

Noway Hockey$8.0048 rev

5mo ago

Noway Hockey Tape Durable Cloth Hockey Stick Tape for Blade and Handle Grip Strong Adhesive and Water Resistant 1 Wide x 26 Yards Length Made in USA (White 6 Pack)

Noway Hockey$21.9048 rev

5mo ago

EAGLES 4 Pack Hockey Tape Black White or Clear Multipurpose Durable Cloth or PVC Tape Roll - Strong Adhesive - Hokey Sports Gifts Accessories Equipment Gear Latex-Free Hypoallergenic

EAGLES$9.98366 rev

1y ago

EAGLES Hockey Tape Multipurpose Cloth Tape Roll for Lacrosse Baseball & Softball Bats Rackets Pullup Bars Gardening Tools Easy Tear Over Grip - Multi Sport Handle Tape - Sports Gift (White)

EAGLES$7.433,818 rev

2y ago

Howies Black Hockey Tape | 1.5 Black Cloth Stick & Bat Tape for Hockey Lacrosse Baseball Sports | 2 Pack | Strong Grip Durable Long-Lasting | Made in USA

Howies$16.4550 rev

2y ago

What buyers say about white hockey tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness31%

“Sticks well”

Quality-Overall12%

“Very good quality hockey tape”

Value For Money10%

“Good value”

Advertised Vs Actual Product7%

“As advertised”

Grip6%

“it gives a comfortable grip without feeling bulky”

Durability5%

“has held up well so far”

Ease Of Use4%

“This was easy to use”

Efficiency4%

“Works perfectly”

Strength2%

“It is strong”

Sharpness1%

“Durable construction and sharp blades”

What buyers complain about

Adhesion/Stickiness37%

“Terrible Adhesive”

Quality-Overall7%

“not as good as the good stuff”

Grip5%

“does nothing for grip whatsoever”

Thickness4%

“is too thick”

Value For Money3%

“For the price savings the product is not worth it”

Ease Of Use3%

“It is difficult to use”

Skin Health2%

“However causes skin irritation on my skin”

Advertised Vs Actual Product2%

“falsely advertised to include the tin”

Size-Overall2%

“And its a much smaller roll then regular hockey tape”

Product Condition2%

“Maybe it is not new”

Top return reasons

Adhesion/Stickiness37%

Advertised Vs Actual Product12%

Size-Overall7%

Grip7%

Value For Money7%

Functionality-Overall5%

Quality-Overall4%

Color4%

Material Quality3%

Stretchability/Expandability/Elasticity2%

Common questions

Is white hockey tape profitable to sell on Amazon United States?: The niche generates $473K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the white hockey tape niche?: 7 brands and 67 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in white hockey tape?: Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Grip. The return rate is 0.8%.
When does demand for white hockey tape peak?: Demand peaks in Jan–Feb–Mar–Nov–Dec; the busiest month runs 5.1× the quietest.
What does it cost to enter the white hockey tape niche?: Listings span $7.22–$78.19; the average listing price is $22.92 (sweet spot $15–$100). The average incumbent carries 1,045 reviews — the moat a new listing must climb.