white glow sticks
Worth a lookShows a sweet-spot price point ($30.61 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$30.61avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$6.97–$127.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,050avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Good+26.3%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 40K searches
According to Flapen's Amazon United States niche tracking, white glow sticks is a $61K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
white glow sticks market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $92K–$122K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #1,807
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 94%
- Out of stock
- 9.6%
- Avg brand age
- 43 months
- Avg seller age
- 210 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
28 rising
Sellers
33
Top-5 brand share
49%
Top 20: 94%
Top-5 click share
45%
Top 20: 86%
Open market
44%
- PartySticks13%
- TFengfly10%
- Lewtemi10%
- ILHSTY9%
- Taikula7%
- GKXMAXIWANG6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Top white glow sticks search terms
- white glow sticks30K/yr
- glow sticks white7K/yr
- white glow sticks bulk3K/yr
Top white glow sticks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PartySticks White Glow Sticks - 100pk 8 Glow In The Dark Light Up Party Favors Decorations and Accessories
PartySticks$17.774.6★29,003 rev
12 pk White Ultra Bright Glow Sticks Bulk Glow in the Dark 6 inch Emergency Light Stick Vibrant Colors Light Up Sticks for Hurricane Supplies Camping Survival fishing 4th of July Party (White)
TFengfly$10.033.6★34 rev
ILHSTY 100 pk Glow Sticks Bulk Party Favors and Decorations - 8 Glow in the Dark Party Supplies For Halloween Neon Party Light up Glow sticks Necklaces & Bracelets (White*100)
ILHSTY$9.904.2★428 rev
100 Pack 8 White Glow Sticks Bulk - Glow Necklaces & Bracelets with Connectors Bright Neon Glow in The Dark Party Favors Supplies for Christmas Halloween Birthday 4th of July New Year Wedding
GKXMAXIWANG$9.964.8★31 rev
Taikula 200 Pack 8 Glow Sticks Bulk Party Favors White Light Up Sticks with Connectors Neon Glow in the Dark Party Supplies Bracelets for Holiday Birthday Party Decoration(White)
Taikula$22.554.1★69 rev
Newest
by launch date100 Pack 8 White Glow Sticks Bulk - Glow Necklaces & Bracelets with Connectors Bright Neon Glow in The Dark Party Favors Supplies for Christmas Halloween Birthday 4th of July New Year Wedding
GKXMAXIWANG$9.9631 rev
50 Pcs 8 White Glow Sticks Glow Necklaces and Bracelets Set with Connectors Bright Neon Glow in The Dark Party Favors for Birthday Christmas New Year Halloween 4th of July Wedding Carnival
WYQQXZYKJ$12.0824 rev
120 Pcs 8 White Glow Sticks Bulk Glow Necklaces and Bracelets Set with Connectors Bright Neon Glow in The Dark Party Favors for Birthday Christmas New Year Halloween 4th of July Wedding Carnival
WYQQXZYKJ$15.9210 rev
Soulchen 50 Pack White Glow Sticks 4 Bright Emergency Glow Sticks Bulk with 8-12 Hours for Use As Emergency Flares and Hiking Safety Gear or Concerts Weddings Raves Carnivals Parties Decor Events
Soulchen$24.8130 rev
Lewtemi 50 Pack 4 White Glow Sticks Bulk Glow in The Dark Party Supplies Birthday Holidays Party Favors Accessory Game Prizes or Treats
Lewtemi$20.02221 rev
Trending
90-day click momentum50 Pcs 8 White Glow Sticks Glow Necklaces and Bracelets Set with Connectors Bright Neon Glow in The Dark Party Favors for Birthday Christmas New Year Halloween 4th of July Wedding Carnival
WYQQXZYKJ$12.084.6★
100 Pack 8 White Glow Sticks Bulk - Glow Necklaces & Bracelets with Connectors Bright Neon Glow in The Dark Party Favors Supplies for Christmas Halloween Birthday 4th of July New Year Wedding
GKXMAXIWANG$9.964.8★
120 Pcs 8 White Glow Sticks Bulk Glow Necklaces and Bracelets Set with Connectors Bright Neon Glow in The Dark Party Favors for Birthday Christmas New Year Halloween 4th of July Wedding Carnival
WYQQXZYKJ$15.924.4★
12 pk White Ultra Bright Glow Sticks Bulk Glow in the Dark 6 inch Emergency Light Stick Vibrant Colors Light Up Sticks for Hurricane Supplies Camping Survival fishing 4th of July Party (White)
TFengfly$10.033.6★
SpringFlower 100 PCS Glow Sticks Bulk Party Favors 8 Glow in the Dark Party Supplies Light Sticks for Party Favors Glow Necklaces and Bracelets for Kids or Adults
SpringFlower$7.924.4★
What buyers say about white glow sticks
What buyers praise and complain about, mined from review topics.What buyers love
“They have a nice bright glow”
“the price was unbeatable”
“Good quality”
“Very durable”
“They kept the kids entertained while also being able to see them”
“They are easy to use”
“There was an abundant of different colors”
“Very light and easy to hold”
“Perfect for emergency needs”
“Batteries work well”
What buyers complain about
“not very bright”
“Didn't last as long as advertised”
“NOT WHITE”
“Did not work”
“Really cheap and bad quality”
“Smaller than expected”
“$70.00 down the tubes”
“and they dont heat up your house”
“all pics look white but thats not what your getting”
“when they did it was just parts like they had all been cracked before”
Top return reasons
Common questions
- Is white glow sticks profitable to sell on Amazon United States?
- The niche generates $61K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +26.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the white glow sticks niche?
- 28 brands and 33 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in white glow sticks?
- Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Color. The return rate is 2.8%.
- When does demand for white glow sticks peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the white glow sticks niche?
- Listings span $6.97–$127.83; the average listing price is $30.61 (sweet spot $15–$100). The average incumbent carries 1,050 reviews — the moat a new listing must climb.