White Gas

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

+11.4%

Conversion, latest week

16.3%

Market size, estimated

$207Ka year

Peak month

January5.6× the quietest month

Top search term

coleman lantern mantles52K searches a year

Listings sell for $9.84 on average, from $5.38 to $18.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $9.84 that is $7K to $10K a year per listing.

Average price

$9.84under the $15 to $100 sweet spot

Price range

$5.38–$18.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$7K–$10K

Returns

0.3%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #28 within Lights & Lanterns. It carries 1,056 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#28in Lights & Lanterns

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,056per listing

Listings tracked

14

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months