white gas
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,055.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay$207K$207K/yr · 129K searches
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Avg price
Okay$9.84avg listing price — sweet spot $15–$100
Price range
Okay$5.38–$18.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white gas is a $207K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb–Oct–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
white gas market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $148K–$197K
- units × avg price
- Conversion rate
- 16.3%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 1.1%
- Avg brand age
- 45 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
22
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
5%
- Coleman40%
- FATCANMA35%
- HOMUS7%
- ZNBSIXP6%
- HGHN4%
- LSLYHTC3%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Dec · busiest ÷ quietest = 5.6×
Top white gas search terms
- coleman lantern mantles52K/yr
- lantern mantles30K/yr
- coleman mantles14K/yr
- propane lantern mantles8K/yr
- coleman mantles for gas lantern6K/yr
- coleman propane lantern mantles4K/yr
- gas lantern mantles4K/yr
- lantern mantle3K/yr
- coleman mantle3K/yr
- coleman 21 mantle3K/yr
Top white gas products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coleman 4-Pack String Tie Lantern Mantles Four Lantern Mantles for Fueled Lighting
Coleman$6.584.8★11,256 rev
Upgrade Camping Lantern Accessories Camping Lantern Mantles for Coleman Standard String Tie #21 Mantles(10 Total Mantles)
FATCANMA$6.894.6★201 rev
FATCANMA 40-Pack Upgrade Camping Lantern Accessories Camping Lantern Mantles for Coleman Standard String Tie #21 Mantles
FATCANMA$13.004.4★90 rev
![Coleman Insta-Clip Mantle (Pack of 2) [Set of 3]](https://m.media-amazon.com/images/I/51qEe+EkGnS.jpg)
Coleman Insta-Clip Mantle (Pack of 2) [Set of 3]
Coleman$18.324.7★675 rev
FATCANMA 20-Pack Upgrade Camping Lantern Accessories Camping Lantern Mantles for Coleman Standard String Tie #21 Mantles
FATCANMA$8.964.4★109 rev
Newest
by launch date
10 Pcs Propane Lantern Mantle U-Shaped Lantern Mantles Suitable For Outdoor Lighting Fixtures Propane Lanterns for Camping (Green 10Pcs)
OLLBIT$5.387 rev
GYPNS Lantern Mantles for Coleman Lantern Replacement Parts
GYPNS$7.0038 rev
FATCANMA 40-Pack Upgrade Camping Lantern Accessories Camping Lantern Mantles for Coleman Standard String Tie #21 Mantles
FATCANMA$13.0090 rev
10 Pack U-Shaped Lantern Mantles Propane Lantern Mantle Upgrade Camping Lamp Mantle Gas Lamp Mantles Perfect for Outdoor Camping Fueled Lighting
ZNBSIXP$6.0086 rev
20-Pack Propane Lantern Mantles- U-Shape Design for Propane Lamps-String Tie for Outdoor Camping Lanterns
HOMUS$9.0494 rev
Trending
90-day click momentum10 Pcs Propane Lantern Mantle U-Shaped Lantern Mantles Suitable For Outdoor Lighting Fixtures Propane Lanterns for Camping (Green 10Pcs)
OLLBIT$5.384.7★
Propane Lantern Mantles 10 Pack String Tie for Outdoor Camping Lanterns Easy Install
HOMUS$7.154.9★
HGHN 4 Pack Lantern Mantles for Coleman Gas Lamp - Compatible with 2000 2500 2555 2600 Series | 3-Layer Accordion Shape with 2 Metal Clips | Long Lasting Easy Installation
HGHN$8.814.5★
FATCANMA 40-Pack Upgrade Camping Lantern Accessories Camping Lantern Mantles for Coleman Standard String Tie #21 Mantles
FATCANMA$13.004.4★
Upgrade Camping Lantern Accessories Camping Lantern Mantles for Coleman Standard String Tie #21 Mantles(10 Total Mantles)
FATCANMA$6.894.6★
What buyers say about white gas
What buyers praise and complain about, mined from review topics.What buyers love
“Just as advertised”
“Excellent product”
“Fit perfect”
“Best Value”
“Nice and bright”
“Great durability”
“easy to use”
“Works very well”
“Easy to install”
“Worked just like excepted”
What buyers complain about
“I bought the wrong size is what I think”
“Not OEM quality”
“Not very bright”
“Little expensive”
“Very fragile though”
“One mantle broke first time using it”
“Couldnt even use it”
“Did not work as they should have”
“although not as well as the brand name”
“I was sceptical when I received them because the green color was faded looking”
Top return reasons
Common questions
- Is white gas profitable to sell on Amazon United States?
- The niche generates $207K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the white gas niche?
- 9 brands and 22 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in white gas?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Brightness/Shine/Glow. The return rate is 0.3%.
- When does demand for white gas peak?
- Demand peaks in Jan–Feb–Oct–Dec; the busiest month runs 5.6× the quietest.
- What does it cost to enter the white gas niche?
- Listings span $5.38–$18.32; the average listing price is $9.84 (sweet spot $15–$100). The average incumbent carries 1,056 reviews — the moat a new listing must climb.