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White Dinner Plates Set of 12

Fail

The top 5 brands take 95% of clicks, so White Dinner Plates Set of 12 is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$377K/yr743K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
72%top-5 click share · 7 brands · 34 sellers

Flapen Score

White Dinner Plates Set of 12 against its category

The dotted line is the Sports & Outdoors average. Past it, White Dinner Plates Set of 12 is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Dinner Plates Set of 12 market on Amazon at a glance

Shoppers on Amazon United States searched for White Dinner Plates Set of 12 743K times last year and spent an estimated $377K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 743K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $377K a year.

Searches, last 12 months
743K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
1.1%
Market size, estimated
$377Ka year
Peak month
November2.0× the quietest month
Top search term
mikasa154K searches a year

02 · Price

A sale here is worth $44.50.

Listings sell for $44.50 on average, from $12.27 to $133.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $44.50 that is $4K to $11K a year per listing.

Average price
$44.50inside the $15 to $100 sweet spot
Price range
$12.27–$133.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #394 within Soccer. It carries 3,088 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#394in Soccer
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
3,088per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top White Dinner Plates Set of 12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

34

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Brand 157%
  • Brand 215%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

White Dinner Plates Set of 12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top White Dinner Plates Set of 12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mikasa154K/yr
  • white dinner plates139K/yr
  • 10 strawberry street49K/yr
  • glass dinner plates46K/yr
  • mikasa plates30K/yr
  • salad plates set of 430K/yr
  • restaurant plates37K/yr
  • 10 strawberry street mugs34K/yr
  • white plates ceramic24K/yr
  • salad plates set of 629K/yr

Reviews and returns

What reviews say buyers love and hate about White Dinner Plates Set of 12

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Quality-Overall”
2.8%of orders come back
“Poor finish quality”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Dinner Plates Set of 12 questions

Answered from the same tracked data.