white dinner plates set of 12
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$44.50avg listing price — sweet spot $15–$100
Price range
Good$12.27–$133.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Good$377K$377K/yr · 743K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,087.69avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white dinner plates set of 12 is a $377K/yr Amazon United States market (743K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
white dinner plates set of 12 market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $445K–$556K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #394
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 4.6%
- Avg brand age
- 42 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
34
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
2%
- Mikasa57%
- Amazon Basics15%
- 10 Strawberry Street9%
- Martha Stewart8%
- Corelle6%
- PainZieteg3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top white dinner plates set of 12 search terms
- mikasa154K/yr
- white dinner plates139K/yr
- 10 strawberry street49K/yr
- glass dinner plates46K/yr
- mikasa plates30K/yr
- salad plates set of 430K/yr
- restaurant plates37K/yr
- 10 strawberry street mugs34K/yr
- white plates ceramic24K/yr
- salad plates set of 629K/yr
Top white dinner plates set of 12 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mikasa FT5 Goal Master Soccer Ball/Foot Volleyball Black/White Size 5
Mikasa$36.904.6★834 rev
Amazon Basics 6-Piece White Dinner Plate Set Microwave and Dishwasher Safe for Everyday Use 10.5 inches
Amazon Basics$22.684.6★12,718 rev
Martha Stewart Opalton Dinner Plates 6-Piece 10-Inch Plate Set Chip and Break Resistant Opal Glass Plates - White
Martha Stewart$18.894.5★342 rev
Corelle Vitrelle 8-Piece Dinner Plates Set Triple Layer Glass and Chip Resistant Lightweight Round Plates Winter Frost White
Corelle$38.614.8★5,648 rev
MIKASA V200W Volleyball
Mikasa$67.674.7★3,605 rev
Newest
by launch date
YALONG White Dinner Plates Set of 6 10 Inch Ceramic Plates White Porcelain Dinner Plates for Kitchen Serving & Everyday Use Microwave & Dishwasher Safe 25.4Cm
YALONG$31.0676 rev
10 Strawberry Street Adria Hydration Travel Tumbler Pink Costal
10 Strawberry Street$16.0950 rev
10 Strawberry Street Bella Water Color #2 Floral Mug
10 Strawberry Street$12.27120 rev
PainZieteg White Strawberry Corduroy Tote Multi-Pocket Crossbody Laptop Bag
PainZieteg$25.00165 rev
Martha Stewart Opalton Dinner Plates 6-Piece 10-Inch Plate Set Chip and Break Resistant Opal Glass Plates - White
Martha Stewart$18.89342 rev
Trending
90-day click momentum10 Strawberry Street Adria Hydration Travel Tumbler Pink Costal
10 Strawberry Street$16.094.2★
Mikasa Official Beach Volleyball BV550C-WYBR FIVB Approval (Size 5)
Mikasa$76.024.6★
PainZieteg White Strawberry Corduroy Tote Multi-Pocket Crossbody Laptop Bag
PainZieteg$25.004.1★
10 Strawberry Street Bella Water Color #2 Floral Mug
10 Strawberry Street$12.274.5★
Mikasa FT5 Goal Master Soccer Ball White/Blue Size 5 (Soccer/Footvolley)
Mikasa$36.514.6★
What buyers say about white dinner plates set of 12
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality, good looking dinner set”
“Its held up greatly”
“Theyre lightweight and so easy to clean”
“Perfect size”
“Great deal”
“Looks just like the photos”
“They are stable”
“Microwave and dishwasher safe”
“They are beautifully designed”
“Easy cleaning”
What buyers complain about
“Poor finish quality”
“these arent the right size”
“Dont waste money”
“Pictures are deceptive”
“don't put them in the dishwasher”
“Sadly, one of the big bowls broke”
“NOT MICROWAVEABLE SAFE”
“Bit heavy”
“Gets very hot in microwave”
“When you ship ball you need to deflate it otherwise it will punctured”
Top return reasons
Common questions
- Is white dinner plates set of 12 profitable to sell on Amazon United States?
- The niche generates $377K/yr across 16 tracked products. 90-day search growth is -7.7%. Flapen's verdict: Skip it (36/100).
- How competitive is the white dinner plates set of 12 niche?
- 7 brands and 34 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in white dinner plates set of 12?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 2.8%.
- When does demand for white dinner plates set of 12 peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the white dinner plates set of 12 niche?
- Listings span $12.27–$133.71; the average listing price is $44.50 (sweet spot $15–$100). The average incumbent carries 3,088 reviews — the moat a new listing must climb.