white cones
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Avg price
Great$58.24avg listing price — sweet spot $15–$100
Review moat
Great305.05avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.78–$176.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 13K searches
According to Flapen's Amazon United States niche tracking, white cones is a $19K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 46/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
white cones market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $44K–$58K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #168
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 59%
- Out of stock
- 12.1%
- Avg brand age
- 53 months
- Avg seller age
- 210 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
37
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
48%
Top 20: 99%
Open market
33%
- FORZA19%
- PRO-SAFE14%
- Mr. Chain13%
- BESEA8%
- JBC Safety Plastic, Inc.7%
- RoadHero6%
Demand
Weekly Amazon search volume, last 42 weeks — +11.5% search growth over the last 90 days.Top white cones products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PRO-SAFE White Sport Cone: 18 High 12 Square Base 2.5 lb Weight
PRO-SAFE$16.894.5★16 rev
Mr. Chains JBC Revolution Series Traffic Cones White 28-Inch Height Pack of 6 (97501-6A)
Mr. Chain$176.594.0★7 rev
FORZA Large Training Cones - Pack of 10 with 3 Size Options for Optimal Training Sessions (Pack of 10 White 9 Inch)
FORZA$22.474.0★38 rev
28 JBC Traffic Cone with Reflective Collars 7lbs
JBC Safety Plastic, Inc.$43.655.0★9 rev
![FORZA Flexi Cones [10 Pack] | Ultra-Durable Training Cones for Sports Drills and Practice Available in 9 Bright Color Options (White)](https://m.media-amazon.com/images/I/61rJDVCmkUL.jpg)
FORZA Flexi Cones [10 Pack] | Ultra-Durable Training Cones for Sports Drills and Practice Available in 9 Bright Color Options (White)
FORZA$36.755.0★1 rev
Newest
by launch date
BESEA 6 Pack 28 Bright White Traffic Safety Cones with Weighted Base High-Visibility Parking Cones for Driveways Business Parking Lots Garages Indoor/Outdoor Use
BESEA$102.1926 rev
BESEA 6 Pack 36 Bright White Traffic Safety Cones with Weighted Base High-Visibility Parking Cones for Driveways Business Parking Lots Garages Indoor/Outdoor Use
BESEA$114.9726 rev
BESEA 3 Pack 28 Bright White Traffic Safety Cones with Weighted Base High-Visibility Parking Cones for Driveways Business Parking Lots Garages Indoor/Outdoor Use
BESEA$74.7126 rev
wlilupah 12 Pcs Mini Soccer Cones for Sport Agility Disc Cones Soccer Training for Agility Drills Sports Football Basketball Football Basketball Drills (White)
wlilupah$8.7813 rev
FORZA Multi-Sport Training Marker Cones | Pack of 50 or 1000 Soccer Cones in 8 Vibrant Colors - Durable Construction Portability and Convenient Storage with Holder (White Pack of 50)
FORZA$32.65562 rev
Trending
90-day click momentumBESEA 6 Pack 28 Bright White Traffic Safety Cones with Weighted Base High-Visibility Parking Cones for Driveways Business Parking Lots Garages Indoor/Outdoor Use
BESEA$102.194.5★
BESEA 3 Pack 28 Bright White Traffic Safety Cones with Weighted Base High-Visibility Parking Cones for Driveways Business Parking Lots Garages Indoor/Outdoor Use
BESEA$74.714.5★
28 JBC Traffic Cone with Reflective Collars 7lbs
JBC Safety Plastic, Inc.$43.655.0★
28 JBC Traffic Cone 7lbs
JBC Safety Plastic$39.585.0★
BESEA 6 Pack 36 Bright White Traffic Safety Cones with Weighted Base High-Visibility Parking Cones for Driveways Business Parking Lots Garages Indoor/Outdoor Use
BESEA$114.974.5★
What buyers say about white cones
What buyers praise and complain about, mined from review topics.What buyers love
“Worth it”
“The cones are decent quality”
“Gets the job done”
“He loves playing with them”
“Very sturdy and a good size”
“I place these cones in and around strategic areas in my back yard, sprint to each cone and bend down to pick up each individual cone for an overal cardio, core and leg workout - the versatility and stability of these cones are excellent”
“Size is perfect”
“Great dog training cones”
“Perfect for my use”
“Great to use in volleyball in practice”
What buyers complain about
“are pretty flimsy material”
“So cheap and too light”
“Junk”
“Pictures are very deceiving”
“so the color is fading fast”
“I thought they would be much more bigger”
“theres an odor from the factory”
Top return reasons
Common questions
- Is white cones profitable to sell on Amazon United States?
- The niche generates $19K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the white cones niche?
- 18 brands and 37 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in white cones?
- Top complaints mined from reviews: Material Quality, Weight Light, Quality-Overall. The return rate is 3.0%.
- What does it cost to enter the white cones niche?
- Listings span $8.78–$176.59; the average listing price is $58.24 (sweet spot $15–$100). The average incumbent carries 305 reviews — the moat a new listing must climb.