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Whistle for Kids

Maybe

An estimated 1.2% of orders come back. But demand is soft, at -13.3% this quarter, so Whistle for Kids is a Maybe.

Flapen Score
52
52 / 100
Top 32% of 8,101 Sports & Outdoors niches · +5 vs the category median of 47
Market size
$121K/yr167K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
44%top-5 click share · 27 brands · 45 sellers

Flapen Score

Whistle for Kids against its category

The dotted line is the Sports & Outdoors average. Past it, Whistle for Kids is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whistle for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Whistle for Kids 167K times last year and spent an estimated $121K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
8.9%
Market size, estimated
$121Ka year
Peak month
December1.7× the quietest month
Top search term
whistle for kids70K searches a year

02 · Price

A sale here is worth $8.07.

Listings sell for $8.07 on average, from $2.98 to $26.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $8.07 that is $2K to $4K a year per listing.

Average price
$8.07under the $15 to $100 sweet spot
Price range
$2.98–$26.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #280 within Coach & Referee Gear. It carries 1,359 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#280in Coach & Referee Gear
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,359per listing
Listings tracked
34

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Whistle for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

45

Top-5 brand share

54%

Top 20: 93%

Top-5 click share

44%

Top 20: 87%

Open market

41%

  • Brand 115%
  • Brand 214%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Whistle for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Whistle for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whistle for kids70K/yr
  • kids whistle23K/yr
  • whistles for kids22K/yr
  • plastic whistle17K/yr
  • toddler whistle6K/yr
  • plastic whistles7K/yr
  • kids whistles4K/yr
  • kid whistle5K/yr
  • toy whistle5K/yr
  • whistle kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Whistle for Kids

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Noise Level”
49%of negative reviews mention “Noise Level”
1.2%of orders come back
“VERY loud”
A buyer, on “Noise Level”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Whistle for Kids questions

Answered from the same tracked data.