Whistle

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

10.0%

Market size, estimated

$2.1Ma year

Peak month

January2.0× the quietest month

Top search term

whistle1.4M searches a year

Listings sell for $7.15 on average, from $2.98 to $14.71. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $7.15 that is $43K to $57K a year per listing.

Average price

$7.15under the $15 to $100 sweet spot

Price range

$2.98–$14.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

6,000–8,000

Revenue per listing a year

$43K–$57K

Returns

1.1%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Safety & Survival. It carries 2,380 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#17in Safety & Survival

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

2,380per listing

Listings tracked

39

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

49 months