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Wheels for Yeti

Fail

Buyers convert on only 0.6% of searches, so Wheels for Yeti is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$37K/yr55K searches / yr
90-day growth
+172.1%search demand this quarter
Competition
71%top-5 click share · 11 brands · 52 sellers

Flapen Score

Wheels for Yeti against its category

The dotted line is the Sports & Outdoors average. Past it, Wheels for Yeti is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wheels for Yeti market on Amazon at a glance

Shoppers on Amazon United States searched for Wheels for Yeti 55K times last year and spent an estimated $37K. The top 5 brands take 74% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +172.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+172.1%
Conversion, latest week
0.6%
Market size, estimated
$37Ka year
Peak month
July6.0× the quietest month
Top search term
yeti wheel kit12K searches a year

02 · Price

A sale here is worth $108.12.

Listings sell for $108.12 on average, from $19.25 to $444.71. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $108.12 that is $0 to $11K a year per listing.

Average price
$108.12above the $15 to $100 sweet spot
Price range
$19.25–$444.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #479 within Camp Kitchen. It carries 510 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
10.8%
Average rank
#479in Camp Kitchen
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
510per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Wheels for Yeti products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

52

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

19%

  • Brand 131%
  • Brand 219%
  • Brand 311%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Wheels for Yeti search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.0×

Search terms

Top Wheels for Yeti search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yeti wheel kit12K/yr
  • yeti cooler wheel kit10K/yr
  • yeti wheels9K/yr
  • wheels for yeti cooler9K/yr
  • wheel kit for yeti cooler6K/yr
  • wheels for yeti6K/yr
  • rtic cooler wheel kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Wheels for Yeti

We read the reviews and the return reasons for every product selling here.

9%of positive reviews mention “Assembly/Installation”
17%of negative reviews mention “Value For Money”
4.2%of orders come back
“too expensive for what you get”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wheels for Yeti questions

Answered from the same tracked data.