wheat straw cups
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good884.07avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.16avg listing price — sweet spot $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$7.50–$19.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$45K$45K/yr · 78K searches
According to Flapen's Amazon United States niche tracking, wheat straw cups is a $45K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
wheat straw cups market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $39K–$53K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #286
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 7.3%
- Avg brand age
- 37 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
18
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
48%
Top 20: 91%
Open market
29%
- Wrova19%
- HEYCOME16%
- Homienly12%
- LuckyZone9%
- Hlukana8%
- Grow Forward8%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +1.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top wheat straw cups search terms
- wheat straw cups63K/yr
- wheat cups7K/yr
- wheat straw cups 20 oz3K/yr
- wheat straw cups 16 oz3K/yr
- grow forward cups2K/yr
Top wheat straw cups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HEYCOME Set of 12 Wheat Straw Cups 6 Pcs 20 oz & 6 Pcs 12 oz Unbreakable Drinking Cups Reusable Plastic Cups Sets for Outdoor Camp Kitchen Microwave & Dishwasher Safe Bpa Free 6 Colors
HEYCOME$10.014.6★169 rev
Homienly Plastic Cups Alternatives Unbreakable Drinking Glasses Wheat Straw Cup Sets for Kitchen Camping Party RV Stackable Water Tumblers Dishwasher Freezer & Microwave Safe 6 PCS (12OZ Multi)
Homienly$13.424.7★2,361 rev
Hlukana Wheat Straw Cups Set of 8 20 oz Unbreakable Drinking Chip Resistant Reusable Water Set Large for Kitchen Camping BPA Free Cups Dishwasher & Microwave Safe Tumbler
Hlukana$12.984.8★473 rev
Wrova Wheat Straw Cups 6 PCS Good Alternative to Plastic Reusable Cups 20 oz Unbreakable Drinking Cup Reusable Dishwasher Safe Water Plastic Glasses Beige
Wrova$15.934.6★1,512 rev
6PCS Wheat Straw Cups OHOLA Unbreakable Reusable Plastic Drinking Glasses Cups Tumblers (12OZ 6 Colors)
Ohola KITCHEN SUPPLIES$7.504.6★123 rev
Newest
by launch dateHEYCOME Set of 12 Wheat Straw Cups 6 Pcs 20 oz & 6 Pcs 12 oz Unbreakable Drinking Cups Reusable Plastic Cups Sets for Outdoor Camp Kitchen Microwave & Dishwasher Safe Bpa Free 6 Colors
HEYCOME$10.01169 rev
DeeCoo 12 Pack Premium Wheat Straw Cups 6 Pcs 20 oz & 6 Pcs 10 oz Unbreakable Drinking Cups Alternative to Plastic Cups Sets Reusable Water Glasses Tumbler Microwave & Dishwasher Safe Bpa Free
DeeCoo$8.90100 rev
6PCS Wheat Straw Cups OHOLA Unbreakable Reusable Plastic Drinking Glasses Cups Tumblers (12OZ 6 Colors)
Ohola KITCHEN SUPPLIES$7.50123 rev
Perlapoc Wheat Straw Cups Plastic Cups Reusable Unbreakable Drinking Glasses Set of 6 Plastic Cups for Kitchen Camping Outdoor 16 OZ Dishwasher Safe Tumblers & Water Glasses Multi
Perlapoc$13.82112 rev
Wrova Wheat Straw Cups Set of 6 Good Alternative to Plastic Cups Reusable 12 oz Unbreakable Drinking Cup Reusable Dishwasher Safe Water Plastic Kitchen Glasses - White
Wrova$13.511,512 rev
Trending
90-day click momentumHEYCOME Set of 12 Wheat Straw Cups 6 Pcs 20 oz & 6 Pcs 12 oz Unbreakable Drinking Cups Reusable Plastic Cups Sets for Outdoor Camp Kitchen Microwave & Dishwasher Safe Bpa Free 6 Colors
HEYCOME$10.014.6★
Wrova Wheat Straw Cups Set of 6 Good Alternative to Plastic Cups Reusable 12 oz Unbreakable Drinking Cup Reusable Dishwasher Safe Water Plastic Kitchen Glasses - White
Wrova$13.514.6★
LuckyZone Wheat Straw Reusable Cup (12 oz) - Unbreakable Drinking Glasses Sets - Dishwasher Safe Tumbler - Lightweight BPA Free and Eco friendly (6Pcs/6Color)
LuckyZone$9.924.7★
BUSOKIP 20 OZ Wheat Straw Cups SetS of 6 Unbreakable Drinking Cup Alternative to Plastic Cups Reusable Microwave & Dishwasher Safe Big Cup Large Drinking Glasses for Kitchen Party (Black)
BUSOKIP$16.594.8★
Wrova Wheat Straw Cups 6 PCS Good Alternative to Plastic Reusable Cups 20 oz Unbreakable Drinking Cup Reusable Dishwasher Safe Water Plastic Glasses Mixed Color
Wrova$15.924.6★
What buyers say about wheat straw cups
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent size”
“Cute colors”
“Good quality cups”
“The material feels durable”
“Good for the money”
“not flimsy”
“dishwasher friendly”
“Great sturdy material”
“Easy to clean”
“Lightweight”
What buyers complain about
“Much smaller than a regular coffee cup”
“Chemical smell”
“Can't get them apart”
“Need a good grip”
“However, one of them developed a very thin crack right away that leaks out whatever is inside”
“The 12 oz cups are off-white. not beige”
“it cracked open like a fragile egg”
“They are cheap”
“Thin”
“They don't have the light plastic quality”
Top return reasons
Common questions
- Is wheat straw cups profitable to sell on Amazon United States?
- The niche generates $45K/yr across 29 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the wheat straw cups niche?
- 16 brands and 18 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in wheat straw cups?
- Top complaints mined from reviews: Size-Overall, Smell, Ease Of Use. The return rate is 1.9%.
- When does demand for wheat straw cups peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the wheat straw cups niche?
- Listings span $7.50–$19.54; the average listing price is $13.16 (sweet spot $15–$100). The average incumbent carries 884 reviews — the moat a new listing must climb.