wheat pennies
Worth a lookShows a sweet-spot price point ($28.82 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$28.82avg listing price — sweet spot $15–$100
Price range
Great$4.46–$83.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,002.02avg incumbent reviews — the moat a new listing must climb
Market size
Okay$185K$185K/yr · 513K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wheat pennies is a $185K/yr Amazon United States market (513K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Feb–Mar–May. Verdict: Worth a look — 56/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
wheat pennies market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $231K–$288K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 81%
- Out of stock
- 14.7%
- Avg brand age
- 53 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
55
Top-5 brand share
62%
Top 20: 96%
Top-5 click share
37%
Top 20: 76%
Open market
31%
- Athllete16%
- United States Mint15%
- Generic14%
- BAZIC PRODUCTS10%
- VOGRYE7%
- PULUOMASI7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.Peak months: Feb, Mar, May · busiest ÷ quietest = 5.2×
Top wheat pennies search terms
- penny310K/yr
- pennies74K/yr
- wheat pennies51K/yr
- pennys15K/yr
- pennies coins for sale5K/yr
- wheat penny8K/yr
- old penny coins2K/yr
- penny coins6K/yr
- wheat pennies for sale7K/yr
- pennies coins15K/yr
Top wheat pennies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
50 Wheat Pennies (Unsearched Shotgun Roll) - Mixed Years Circulated Good or Better.
United States Mint$16.633.7★1,735 rev
Bazic 5011 Penny Coin Wrappers 36 Per Pack
BAZIC PRODUCTS$7.704.7★4,045 rev
Athllete Boys Youth Athletic Pinnies - LITEMESH Mesh Practice Jerseys 12 Pack
Athllete$23.844.6★887 rev
Athllete Youth Pinnies - LITEMESH Mesh Practice Jerseys Pennies for Sports Youth 24 Pack
Athllete$47.414.6★887 rev
1909-1958 US Mint Wheat Penny Shot Gun Roll w/Indian Head Cent End Penny Seller Good or Better
Generic$19.554.1★287 rev
Newest
by launch date
Crimped Sealed Roll Wheat Pennies with One Mercury Dime Ender 1909-1958 Unchecked for Errors BU and Steel Cents
Generic$33.2035 rev
Low Grade 2 Lb Bag Bulk Reduced Price Pre-1982 Copper Pennies: 95 Percent Pure Lincoln Memorial Pennies
Generic$32.804 rev
1 Crimped (Sealed) Roll 1909-1958 Wheat Pennies with Indian Head Ender! 50 Coins Average to Good Condition Search for Errors uncirculated Possible!
Generic$21.3812 rev
2025 Penny Roll Uncirculated 50 Coins Total - Mint Our Choice
Generic$14.92147 rev
Antoyo 12/24/48Pcs Soccer Pinnies Youth Scrimmage Team Practice Vests
Antoyo$65.8820 rev
Trending
90-day click momentum
Berkley Gulp! Grub New Penny 6in
Berkley$8.694.6★
Low Grade 2 Lb Bag Bulk Reduced Price Pre-1982 Copper Pennies: 95 Percent Pure Lincoln Memorial Pennies
Generic$32.804.7★
1 Crimped (Sealed) Roll 1909-1958 Wheat Pennies with Indian Head Ender! 50 Coins Average to Good Condition Search for Errors uncirculated Possible!
Generic$21.382.8★
Antoyo 12 Pack Pinnies for Soccer Scrimmage Vest for Adult Youth Training
Antoyo$33.064.5★
VOGRYE Pinnies Set of 12/24 Scrimmage Vests Team Practice Sports for Child Youth/Adult Lightweight Basketball Jersey
VOGRYE$19.374.5★
What buyers say about wheat pennies
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“Good quality tubes”
“Great for collectors”
“Great value”
“Easy to use”
“Good fit”
“Work great”
“fun gift”
“Durable”
“Fun mix of coins”
What buyers complain about
“Product is deceptive”
“Poor quality”
“Expensive for what they are”
“Small and tight”
“It looks more printed on than a real coin”
“The alloy coin looks to be a plastic”
“These do not hold up at all”
“The bends prevent Pennies sliding down smoothly”
“Very difficult to seat them properly”
“Poor fit and cut not for kids”
Top return reasons
Common questions
- Is wheat pennies profitable to sell on Amazon United States?
- The niche generates $185K/yr across 48 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Worth a look (56/100).
- How competitive is the wheat pennies niche?
- 25 brands and 55 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in wheat pennies?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Value For Money. The return rate is 2.0%.
- When does demand for wheat pennies peak?
- Demand peaks in Feb–Mar–May; the busiest month runs 5.2× the quietest.
- What does it cost to enter the wheat pennies niche?
- Listings span $4.46–$83.42; the average listing price is $28.82 (sweet spot $15–$100). The average incumbent carries 1,002 reviews — the moat a new listing must climb.