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Wetsuit Cleaner

Maybe

Buyers convert on 17.3% of searches. But the top 5 products take 82% of clicks, so Wetsuit Cleaner is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 8,101 Sports & Outdoors niches · +3 vs the category median of 47
Market size
$67K/yr21K searches / yr
90-day growth
+41.8%search demand this quarter
Competition
82%top-5 click share · 7 brands · 49 sellers

Flapen Score

Wetsuit Cleaner against its category

The dotted line is the Sports & Outdoors average. Past it, Wetsuit Cleaner is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wetsuit Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Wetsuit Cleaner 21K times last year and spent an estimated $67K. The top 5 brands take 94% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 17.3% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved +41.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+41.8%
Conversion, latest week
17.3%
Market size, estimated
$67Ka year
Peak month
July1.6× the quietest month
Top search term
wetsuit cleaner14K searches a year

02 · Price

A sale here is worth $18.90.

Listings sell for $18.90 on average, from $10.94 to $37.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $18.90 that is $5K to $9K a year per listing.

Average price
$18.90inside the $15 to $100 sweet spot
Price range
$10.94–$37.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #161 within Maintenance Supplies. It carries 493 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#161in Maintenance Supplies
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
493per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 115 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
115 months

Products

Top Wetsuit Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

49

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

3%

  • Brand 136%
  • Brand 219%
  • Brand 318%
  • Brand 411%
  • Brand 59%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Wetsuit Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Wetsuit Cleaner

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
43%of negative reviews mention “Smell”
0.5%of orders come back
“Im not satisfied with its claim to remove chlorine odor from swimwear”
A buyer, on “Smell”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wetsuit Cleaner questions

Answered from the same tracked data.