Wetsuit
MaybeProducts sell for $65.13 on average, inside the sweet spot. But an estimated 20.0% of orders come back, so Wetsuit is a Maybe.
- Flapen Score
- 53 / 100Top 28% of 8,101 Sports & Outdoors niches · +6 vs the category median of 4753
- Market size
- $638K/yr1.4M searches / yr
- 90-day growth
- +32.6%search demand this quarter
- Competition
- 28%top-5 click share · 17 brands · 47 sellers
Flapen Score
Wetsuit against its category
The dotted line is the Sports & Outdoors average. Past it, Wetsuit is stronger. Inside it, weaker.
Market
The Wetsuit market on Amazon at a glance
Shoppers on Amazon United States searched for Wetsuit 1.4M times last year and spent an estimated $638K. The top 5 brands take 77% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $638K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- +32.6%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $638Ka year
- Peak month
- June1.6× the quietest month
- Top search term
- wetsuit208K searches a year
02 · Price
A sale here is worth $65.13.
Listings sell for $65.13 on average, from $24.58 to $236.01. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $65.13 that is $7K to $16K a year per listing.
- Average price
- $65.13inside the $15 to $100 sweet spot
- Price range
- $24.58–$236.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$16K
- Returns
- 20.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #15 within Water Sports. It carries 756 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #15in Water Sports
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 756per listing
- Listings tracked
- 67
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Wetsuit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
17 falling
Sellers
47
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
28%
Top 20: 63%
Open market
17%
- Brand 126%
- Brand 223%
- Brand 312%
- Brand 410%
- Brand 56%
- Brand 65%
- Open — no brand owns it (11 brands, 17%)
Demand
Wetsuit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Wetsuit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wetsuit208K/yr
- wetsuit women180K/yr
- wetsuits for men175K/yr
- wet suits for men172K/yr
- wet suit womens141K/yr
- wet suit131K/yr
- womens wetsuit83K/yr
- mens wetsuit73K/yr
- wetsuits57K/yr
- triathlon wetsuit24K/yr
Reviews and returns
What reviews say buyers love and hate about Wetsuit
We read the reviews and the return reasons for every product selling here.
“Not a perfect fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wetsuit questions
Answered from the same tracked data.