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38

Wellputt Putting Mat

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 47Conversion 37Competition 38Returns 44Price range 15Avg price 73Brand share 14Review moat 49Quality gap 55

Avg price

Good$105.32

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,631.84

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+17.8%

90-day search growth — must beat 0% to launch

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$97K

$97K/yr · 31K searches

Price range

Bad$35.27–$470.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad94%

top-5 brand share — brand-locked demand

Is wellputt putting mat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, wellputt putting mat is a $97K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 38/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

wellputt putting mat market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$79K–$105K
units × avg price
Conversion rate
2.9%
Avg BSR
#120
Page quality
0%
Prime
79%
Sponsored
68%
Out of stock
11.7%
Avg brand age
39 months
Avg seller age
153 days

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

24

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

4%

  • Wellputt59%
  • PUTT-A-BOUT17%
  • Callaway13%
  • Izzo4%
  • PuttOut2%
  • Lovegoo1%
  • Open — no brand owns it (4 brands, 4%)

Top wellputt putting mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • wellputt putting mat14K/yr
  • wellputt9K/yr
  • well putt putting mat4K/yr
  • well putt3K/yr
All search terms

Top wellputt putting mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$10K15%$15K20%$19K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about wellputt putting mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Great quality, easy set up”

Value For Money15%

“Worth the money”

Fun/Entertainment Experience8%

“Fun for the whole family”

Ease Of Use7%

“Easy to use”

Color6%

“What I like about this putting green”

Material Quality5%

“strong material”

Durability5%

“Excellent and durable”

Suitable For Indoor3%

“Great indoor putting green”

Soft Feel3%

“This is smooth”

Size-Overall2%

“perfect size”

What buyers complain about

Flatness29%

“it rolled out completely flat”

Quality-Overall16%

“Horrible quality”

Value For Money10%

“Quite expensive for what it is”

Wrinkles4%

“it did tend to want to wrinkle when standing on it”

Size-Overall4%

“Decided this was too small”

Assembly/Installation2%

“Assembly Took Longer Than Advertised”

Design-Overall2%

“The Cup Design Feels Unrealistic”

Ease Of Use2%

“Balls lip out too easily compared to a real putting green”

Advertised Vs Actual Product2%

“Misleading Reviews”

Material Quality2%

“the poor quality of materials is the most striking thing about this product”

Top return reasons

Size-Overall25%
Flatness11%
Advertised Vs Actual Product8%
Value For Money8%
Quality-Overall7%
Functionality-Overall7%
Material Quality6%
Wrinkles3%
Color2%
Defective Material/Parts2%

Common wellputt putting mat questions

Is wellputt putting mat profitable to sell on Amazon United States?
The niche generates $97K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.8%. Flapen's verdict: Skip it (38/100).
How competitive is the wellputt putting mat niche?
10 brands and 24 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in wellputt putting mat?
Top complaints mined from reviews: Flatness, Quality-Overall, Value For Money. The return rate is 3.5%.
What does it cost to enter the wellputt putting mat niche?
Listings span $35.27–$470.61; the average listing price is $105.32 (sweet spot $15–$100). The average incumbent carries 1,632 reviews — the moat a new listing must climb.