weights
Worth a lookShows a $30.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$30.5M$30.5M/yr · 34.4M searches
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Avg price
Great$98.47avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Price range
Bad$9.64–$373.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad18,516.23avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, weights is a $30.5M/yr Amazon United States market (34.4M searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 300K–400K
- avg 6,000–8,000/product
- Revenue / yr
- $29.5M–$39.4M
- units × avg price
- Launch success
- 83%
- 15 of 18 new (360d)
- Conversion rate
- 0.9%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 93%
- Out of stock
- 4.2%
- Avg brand age
- 39 months
- Avg seller age
- 158 days
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
37
Top-5 brand share
58%
Top 20: 90%
Top-5 click share
39%
Top 20: 74%
Open market
38%
- Fitvids25%
- CAP Barbell11%
- Amazon Basics11%
- CAP6%
- FITPLAM5%
- Garvee3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fitvids 100LB Rubber Coated Hex Dumbbell Weight Set with Storage Rack 5-20LB Free Weights with Anti-Slip Handle for Home Gym
Fitvids$133.694.3★71 rev
CAP Barbell 52.5-Pound Adjustable Dumbbell Weight (Pair) chrome finish
CAP Barbell$117.904.4★7,327 rev
CAP 150 lb Rubber Coated Hex Dumbbell Set with Vertical Rack Space-Saving A-Frame Storage for Home Gym Strength Training Chrome Handle Black Rack
CAP$160.274.4★11,283 rev
FDS1 Adjustable dumbbell set 45lbs Free Weights set with upgraded nut 5 in 1 Weight Set Used as Kettlebells Barbell Push up Stand Fitness Exercise for Home Gym Suitable Men/Women
FITPLAM$75.384.3★1,448 rev
Fitvids 150LB Rubber Coated Hex Dumbbell Weight Set with Storage Rack 5-25LB Free Weights with Anti-Slip Handle for Home Gym
Fitvids$180.373.6★47 rev
Newest
by launch date
4-in-1 Dumbbell Set 66/88Lbs Adjustable Free Weight Set with Connector Use As Kettlebells Barbell Push Up Stand Multi-Purpose Fitness Equipment for Home Gym Suitable for Men and Women
Towallmark$88.290 rev
Garvee 5-50 LB Hex Dumbbell Set of 2 Hand Weights Dumbbells Pair with Cast Iron Core Rubber Encased Coating and Textured Carbon Steel Handle for Home Gym Strength Training
Garvee$111.006 rev
Garvee Cast Iron Hex Dumbbell Set with Storage Rack Rubber Coated Hand Weights Dumbbells Heavy Duty Dumbbell Set for Home Gym Strength Training Multiple Weight Options (210/350/360/450/550LB)
Garvee$364.030 rev
60 lbs Hex Dumbbell Set for Fitness Rubber & PVC Coated Anti-Slip Grip Odorless Free Weights for Men & Women Strength Training at Home Gym (5lbx2+10lbx2+15lbx2)
Garvee$71.875 rev
ALTLER Adjustable Dumbbell Set 52LB Pair with Tray for Workout Strength Training Fitness Adjustable Weight Dial Dumbbell with Anti-Slip Handle and Weight Plate for Home Exercise
ALTLER$187.8336 rev
Trending
90-day click momentumALTLER Adjustable Dumbbell Set 52LB Pair with Tray for Workout Strength Training Fitness Adjustable Weight Dial Dumbbell with Anti-Slip Handle and Weight Plate for Home Exercise
ALTLER$187.834.4★
60 lbs Hex Dumbbell Set for Fitness Rubber & PVC Coated Anti-Slip Grip Odorless Free Weights for Men & Women Strength Training at Home Gym (5lbx2+10lbx2+15lbx2)
Garvee$71.875.0★
Garvee 5-50 LB Hex Dumbbell Set of 2 Hand Weights Dumbbells Pair with Cast Iron Core Rubber Encased Coating and Textured Carbon Steel Handle for Home Gym Strength Training
Garvee$111.005.0★
ALTLER Adjustable Dumbbell Set 25LB Pair with Tray for Workout Strength Training Fitness Adjustable Weight Dial Dumbbell with Anti-Slip Handle and Weight Plate for Home Exercise
ALTLER$115.824.4★
4-in-1 Dumbbell Set 66/88Lbs Adjustable Free Weight Set with Connector Use As Kettlebells Barbell Push Up Stand Multi-Purpose Fitness Equipment for Home Gym Suitable for Men and Women
Towallmark$88.290.0★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality-exactly as described”
“Budget friendly”
“Really helps with walking”
“Easy to operate”
“As described”
“Love the size”
“Comfortable to hold”
“Easy to adjust”
“Weighted Vest”
“Easy to grip”
What buyers complain about
“Awful smell”
“Tight fit”
“Cheap quality”
“Heavier than expected”
“Broke after a couple uses”
“Misleading description”
“difficult to assemble”
“Its not comfortable to hold”
“Not a huge deal”
“Hard to Use”
Top return reasons
Common questions
- Is weights profitable to sell on Amazon United States?
- The niche generates $30.5M/yr across 43 tracked products. 15 of 18 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (56/100).
- How competitive is the weights niche?
- 30 brands and 37 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in weights?
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 2.0%.
- When does demand for weights peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the weights niche?
- Listings span $9.64–$373.63; the average listing price is $98.47 (sweet spot $15–$100). The average incumbent carries 18,516 reviews — the moat a new listing must climb.
Related niches in Sports & Outdoors
- 64swim beltWorth a look
- 64argentina jersey 2026 world cupWorth a look
- 64slingshotLaunch it
- 64resistance bands for working outWorth a look
- 65germany soccer jerseyWorth a look
- 65swim barWorth a look