Is waterproof spray for clothing profitable to sell on Amazon United States?

The niche generates $113K/yr across 10 tracked products. 90-day search growth is +6.0%. Flapen's verdict: Skip it (44/100).

How competitive is the waterproof spray for clothing niche?

3 brands and 20 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in waterproof spray for clothing?

Top complaints mined from reviews: Water Resistance, Functionality-Overall, Leak-Proof. The return rate is 0.7%.

When does demand for waterproof spray for clothing peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the waterproof spray for clothing niche?

Listings span $12.25–$36.66; the average listing price is $19.50 (sweet spot $15–$100). The average incumbent carries 9,689 reviews — the moat a new listing must climb.

waterproof spray for clothing

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.50

avg listing price — sweet spot $15–$100

Price range

Great$12.25–$36.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.0%

90-day search growth — must beat 0% to launch

Market size

Okay$113K

$113K/yr · 42K searches

Review moat

Bad9,689.1

avg incumbent reviews — the moat a new listing must climb

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, waterproof spray for clothing is a $113K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

waterproof spray for clothing market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $78K–$98K; units × avg price
Conversion rate: 13.7%
Avg BSR: #70
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 80 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Nikwax92%
Scotchgard6%
RepelWell2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top waterproof spray for clothing search terms

nikwax waterproofing spray18K/yr +52.5%13.1% conv.
waterproof spray for clothing11K/yr -15.3%3.5% conv.
nikwax spray5K/yr -48.4%11.9% conv.
waterproof spray for clothes3K/yr -5.9%4.7% conv.
waterproof clothing spray3K/yr -22.4%2.3% conv.
nikwax spray on waterproofing2K/yr -25.7%18.5% conv.
nikwax tx direct spray-on667/yr +28.4%10.1% conv.

All search terms

Top waterproof spray for clothing products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nikwax TX.Direct Spray-On Waterproofing 300ml High Performance Waterproofing Renewal Treatment Restores DWR Water Repellency in Jackets Outerwear Rain Ski and Snow Gear

Nikwax$16.564.4★7,125 rev

Nikwax Fabric & Leather Proof Spray-On Waterproofing for Footwear Restores DWR Water Repellency Boot & Shoe Care Rain Protection Safe for Gore-Tex

Nikwax$12.924.4★4,557 rev

Nikwax TX.Direct Spray-On Waterproofing 500ml High Performance Waterproofing Renewal Treatment Restores DWR Water Repellency in Jackets Outerwear Rain Ski and Snow Gear

Nikwax$21.364.4★7,125 rev

Nikwax Tent & Gear Tent & Gear Solarproof 500ml Spray Waterproofing and UV Protector Rain Protector Restores DWR Water Repellency on Outdoor Fabric Rain Fly Canvas Backpacks

Nikwax$19.674.6★2,658 rev

Scotchgard Fabric Water Shield 13.5 Ounces Repels Water Ideal for Couches Pillows Furniture Shoes and More Long Lasting Protection

Scotchgard$12.254.6★31,637 rev

Newest

by launch date

Nikwax Tent & Gear Tent & Gear DUO-Pack 500ml SolarWash & SolarProof Cleaning & Waterproofing Spray Cleaner Restores DWR Water Repellency on Outdoor Fabric Rain Fly Backpacks

Nikwax$36.66199 rev

3y ago

Scotchgard Fabric Water Shield 13.5 Ounces Repels Water Ideal for Couches Pillows Furniture Shoes and More Long Lasting Protection

Scotchgard$12.2531,637 rev

6y ago

RepelWell Apparel Protect (12oz) Stain & Water Repellent Spray Non-Toxic Eco-Friendly Pet-Safe Sprays for Clothing & More

RepelWell$19.702,128 rev

6y ago

Scotchgard Outdoor Water Shield Water Repellent Spray for Outdoor Fall and Winter Gear and Patio Furniture Fabric Spray for Protection Against the Rainy Fall Weather 21 Ounces (2 Cans)

Scotchgard$18.558,808 rev

7y ago

Nikwax Fabric & Leather Proof Spray-On Waterproofing for Footwear Restores DWR Water Repellency Boot & Shoe Care Rain Protection Safe for Gore-Tex

Nikwax$12.924,557 rev

17y ago

What buyers say about waterproof spray for clothing

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Overall, this is a solid product”

Water Resistance12%

“truly water proof”

Ease Of Use9%

“Easy to use”

Efficiency8%

“its an effective product”

Advertised Vs Actual Product8%

“Works as advertised”

Value For Money7%

“Worth it”

Ease Of Cleaning4%

“Keeping your furniture fresh and clean”

Spray/Flow4%

“It was easy to spray”

Protection3%

“Complete protection against rain and moisture”

Smell3%

“Smell is tolerable”

What buyers complain about

Water Resistance18%

“Not water proof”

Functionality-Overall13%

“Did not work”

Leak-Proof9%

“also the bottle leaks”

Color8%

“Yellowish tint”

Smell8%

“Huge over powering chemical smell”

Stain Resistance6%

“This stained my loafers”

Value For Money6%

“For $25 that's already obscenely expensive”

Quality-Overall4%

“Poor Quality Control”

Ease Of Cleaning3%

“Cleaner, not great,”

Moist/Dry2%

“Dried within a few hours each time”

Top return reasons

Leak-Proof32%

Advertised Vs Actual Product11%

Water Resistance9%

Value For Money8%

Functionality-Overall7%

Spray/Flow6%

Size-Overall6%

Defective Material/Parts6%

Material Quality4%

Stain Resistance3%

Common questions

Is waterproof spray for clothing profitable to sell on Amazon United States?: The niche generates $113K/yr across 10 tracked products. 90-day search growth is +6.0%. Flapen's verdict: Skip it (44/100).
How competitive is the waterproof spray for clothing niche?: 3 brands and 20 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in waterproof spray for clothing?: Top complaints mined from reviews: Water Resistance, Functionality-Overall, Leak-Proof. The return rate is 0.7%.
When does demand for waterproof spray for clothing peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the waterproof spray for clothing niche?: Listings span $12.25–$36.66; the average listing price is $19.50 (sweet spot $15–$100). The average incumbent carries 9,689 reviews — the moat a new listing must climb.