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Waterproof Spray for Clothing

Fail

The top 5 brands take 100% of clicks, so Waterproof Spray for Clothing is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$113K/yr42K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
86%top-5 click share · 3 brands · 20 sellers

Flapen Score

Waterproof Spray for Clothing against its category

The dotted line is the Sports & Outdoors average. Past it, Waterproof Spray for Clothing is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Spray for Clothing market on Amazon at a glance

Shoppers on Amazon United States searched for Waterproof Spray for Clothing 42K times last year and spent an estimated $113K. All 3 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
13.7%
Market size, estimated
$113Ka year
Peak month
January2.1× the quietest month
Top search term
nikwax waterproofing spray18K searches a year

02 · Price

A sale here is worth $19.50.

Listings sell for $19.50 on average, from $12.25 to $36.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $19.50 that is $5K to $10K a year per listing.

Average price
$19.50inside the $15 to $100 sweet spot
Price range
$12.25–$36.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Sleeping Bags & Camp Bedding. It carries 9,689 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#70in Sleeping Bags & Camp Bedding
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
9,689per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Waterproof Spray for Clothing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 26%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Waterproof Spray for Clothing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Waterproof Spray for Clothing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nikwax waterproofing spray18K/yr
  • waterproof spray for clothing11K/yr
  • nikwax spray5K/yr
  • waterproof spray for clothes3K/yr
  • waterproof clothing spray3K/yr
  • nikwax spray on waterproofing2K/yr
  • nikwax tx direct spray-on667/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Spray for Clothing

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Water Resistance”
0.7%of orders come back
“Not water proof”
A buyer, on “Water Resistance”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Waterproof Spray for Clothing questions

Answered from the same tracked data.