Waterproof Purse

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +60.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months

161K

Growth, 90 days vs prior 90

+60.3%

Conversion, latest week

1.4%

Market size, estimated

$46Ka year

Peak month

July2.8× the quietest month

Top search term

waterproof purse68K searches a year

Listings sell for $21.35 on average, from $6.49 to $64.62. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.35 that is $0 to $2K a year per listing.

Average price

$21.35inside the $15 to $100 sweet spot

Price range

$6.49–$64.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.2%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #530 within Dry Bags. It carries 6,286 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#530in Dry Bags

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

6,286per listing

Listings tracked

62

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months