waterproof purse
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($46K/yr) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$21.35avg listing price — sweet spot $15–$100
Price range
Great$6.49–$64.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Growth
Great+60.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,286.16avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.2%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$46K$46K/yr · 161K searches
According to Flapen's Amazon United States niche tracking, waterproof purse is a $46K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
waterproof purse market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $32K–$43K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #530
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.3%
- Avg brand age
- 35 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
49 falling
Sellers
75
Top-5 brand share
38%
Top 20: 76%
Top-5 click share
33%
Top 20: 66%
Open market
56%
- Pritent10%
- HEETA9%
- Capolo7%
- AiRunTech6%
- Niveaya6%
- WATERFLY5%
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — +60.3% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.8×
Top waterproof purse search terms
- waterproof purse68K/yr
- waterproof sling bag for men32K/yr
- water proof purse9K/yr
- bolso impermeable para mujer9K/yr
- waterproof sling pack7K/yr
- waterproof bag for women6K/yr
- sling bag for men waterproof5K/yr
- waterproof shoulder bag for men6K/yr
- waterproof purse for beach5K/yr
- waterproof sling backpack5K/yr
Top waterproof purse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pritent Crossbody Bags for Women Man Waterproof Sling Bag Backpack Trendy Casual Cross Body Bag with Convertible Shoulder Strap Chest Bag for Camping Hiking Travel Essentials (Black Medium )
Pritent$8.694.5★687 rev
HEETA Waterproof Fanny Pack Waterproof Pouch Dry Bag 2-Pack for Phone Passport Purse Adjustable Waist Strap for Swimming Kayaking Boating Paddle Board Accessories Cruise Beach Camping Essentials
HEETA$11.684.5★10,467 rev
AiRunTech Waterproof Fanny Pack Phone Pouch Dry Bag for Passport Wallet Purse Floating Waterproof Bags for Travel Beach Swimming Kayaking Boating Cruise Accessories
AiRunTech$13.994.5★17,442 rev
Niveaya IPX8 Waterproof Fanny Pack for Men Women Large Capacity Touch Screen Dry Bag for Kayaking Paddle Boarding Waterpark & Swimming Essentials Adjustable Waist Strap Pouch for Cell Phone
Niveaya$18.574.4★551 rev
Capolo Sling Bag for Women Men Waterproof Crossbody Bags for Women Trendy Casual Fanny Pack with Convertible Shoulder Strap Chest Bag for Travel Hiking(Black Medium)
Capolo$9.244.6★1,181 rev
Newest
by launch date
BAGSMART Cross Body Purse Mini Crossbody Bags for Women Travel Purse Puffy Shoulder Handbag Wallet with RFID Blocking Slots Black-small
BAGSMART$16.461,869 rev
Capolo Sling Bag for Women Men Waterproof Crossbody Bags for Women Trendy Casual Fanny Pack with Convertible Shoulder Strap Chest Bag for Travel Hiking(Black Medium)
Capolo$9.241,181 rev
Pritent Crossbody Bags for Women Man Waterproof Sling Bag Backpack Trendy Casual Cross Body Bag with Convertible Shoulder Strap Chest Bag for Camping Hiking Travel Essentials (Black Medium )
Pritent$8.69687 rev
Waterproof Nylon Tote bag for Women Lightweight Designer Handbag with Zipper Stylish and Durable Purse
GAENMESN$28.64270 rev
Niveaya IPX8 Waterproof Fanny Pack for Men Women Large Capacity Touch Screen Dry Bag for Kayaking Paddle Boarding Waterpark & Swimming Essentials Adjustable Waist Strap Pouch for Cell Phone
Niveaya$18.57551 rev
Trending
90-day click momentum
PINCNEL Women Backpack Purse Waterproof Nylon Anti-theft Rucksack Lightweight Shoulder Bag
PINCNEL$32.374.6★
LOXOMU Clear Crossbody Bag Stadium Approved - Waterproof Clear Purses for Women Stadium with Adjustable Guitar Strap for Events
LOXOMU$24.324.7★
Capolo Fanny Packs for Women Fashion Waist Packs Bag with Adjustable Strap and 4 Zipper Pockets Waterproof Everywhere Crossbody Belt Bag for Workout Running Travelling(Black)
Capolo$9.414.5★
Capolo Sling Bag for Women Men Waterproof Crossbody Bags for Women Trendy Casual Fanny Pack with Convertible Shoulder Strap Chest Bag for Travel Hiking(Black Medium)
Capolo$9.244.6★
Waterproof Nylon Tote bag for Women Lightweight Designer Handbag with Zipper Stylish and Durable Purse
GAENMESN$28.644.5★
What buyers say about waterproof purse
What buyers praise and complain about, mined from review topics.What buyers love
“True to size”
“Amazing quality”
“Lots of pockets”
“Plenty of room”
“Great Investment”
“As advertised”
“Super Durable”
“It is very portable”
“I like this bag because its lightweight”
“The material seems waterproof”
What buyers complain about
“Too large”
“Annoying straps”
“Not well made”
“Broken already”
“Zipper is not working”
“NOT waterproof”
“Material is kind of cheap”
“Very hard to open”
“Waste of money”
“no hidden pocket”
Top return reasons
Common questions
- Is waterproof purse profitable to sell on Amazon United States?
- The niche generates $46K/yr across 62 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +60.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the waterproof purse niche?
- 49 brands and 75 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in waterproof purse?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Quality-Overall. The return rate is 6.2% — above our launch gate.
- When does demand for waterproof purse peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.8× the quietest.
- What does it cost to enter the waterproof purse niche?
- Listings span $6.49–$64.62; the average listing price is $21.35 (sweet spot $15–$100). The average incumbent carries 6,286 reviews — the moat a new listing must climb.