waterproof mat
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Avg price
Incredible$39.31avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 6% kills the launch gate
Market size
Good$458K$458K/yr · 662K searches
Price range
Okay$6.05–$182.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Review moat
Bad7,098.97avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, waterproof mat is a $458K/yr Amazon United States market (662K searches/yr). The top 5 brands hold 28% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
waterproof mat market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $491K–$590K
- units × avg price
- Launch success
- 100%
- 11 of 11 new (360d)
- Conversion rate
- 1.8%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 92%
- Out of stock
- 1.7%
- Avg brand age
- 43 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
65 falling
Sellers
76
Top-5 brand share
28%
Top 20: 62%
Top-5 click share
24%
Top 20: 52%
Open market
68%
- Haulcove8%
- THAILE6%
- Rubber-Cal5%
- GORILLA GRIP5%
- ukeetap4%
- Blissful Diary4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top waterproof mat search terms
- waterproof mat195K/yr
- rubber flooring143K/yr
- rubber outdoor mat46K/yr
- large rubber mat43K/yr
- thin rubber mat28K/yr
- heavy duty rubber mat21K/yr
- rubber mat roll21K/yr
- rubber matting24K/yr
- non slip rubber mat22K/yr
- black rubber mat20K/yr
Top waterproof mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 87 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
Haulcove$22.324.3★766 rev
Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible
THAILE$12.354.5★262 rev
Mohawk Home Heavy Duty Rubber Stall Mat - Gym Floor- Under Dog Crate - All Purpose Utility 3 x 4 - 1/2 Thick
Mohawk Home$32.384.4★359 rev
Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green
Blissful Diary$15.674.6★4,010 rev
Rubber-Cal Diamond-Plate Rubber Flooring Roll - 3 mm x 4 ft x 2 ft Roll - Black
Rubber-Cal$19.204.4★4,586 rev
Newest
by launch date
SUPERJARE 30 x 30 Larger Rubber Top Exercise Equipment Mats 0.56 Thick 12PCS 75 Sq Ft High-Density EVA Foam Interlocking Gym Flooring Big Workout Mat for Home Gym Floor Protection Black/Grey
SUPERJARE$158.0931 rev
Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
Haulcove$22.32766 rev
RESARE Front Door-Mat Outside Entrance 17x30 Rubber Doormat Non Slip Waterproof All Weather Welcome Matt-Outdoor Dirt Trapper Mud Mat Heavy Duty Door-Mats for Garage Entryway (Black)
RESARE$22.0970 rev
Smiry Front Door Mat Outside Entrance Heavy Duty Natural Rubber Doormat Non Slip Trap Dirt and Moisture Easy Clean Low Profile Welcome Floor Mats for Indoor Outdoor Entry 29.5x17 Inch Black
Smiry$9.49537 rev
ukeetap Extra Thick Silicone Mat Waterproof with Raised Edge 34 x 22 Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray
ukeetap$11.751,769 rev
Trending
90-day click momentumSUPERJARE 30 x 30 Larger Rubber Top Exercise Equipment Mats 0.56 Thick 12PCS 75 Sq Ft High-Density EVA Foam Interlocking Gym Flooring Big Workout Mat for Home Gym Floor Protection Black/Grey
SUPERJARE$158.094.8★
Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
Haulcove$22.324.3★
Peloton Reversible Workout Mat | 71 x 26 with 5 mm Thickness Premium Heavy-Duty Floor & Yoga Mat Tear & Scratch Resistant Black Red
Peloton$55.644.2★
Hatha Yoga Extra Thick TPE Yoga Mat - 72x 32 Thickness 1/2 Inch -Eco Friendly SGS Certified - With High Density Anti-Tear Exercise Mats For Home Gym Travel & Floor Outside (Black)
Hatha yoga$56.894.6★
HAPBEAR Extra Large Yoga Mat 72x48x6mm (1/4 inch) Non-Slip Durable Thick Wide Exercise Mat for Home Workouts Yoga Pilates Stretching Floor & Fitness Workouts
HAPBEAR$50.344.6★
What buyers say about waterproof mat
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Fit perfect”
“cleans up easily”
“exactly as advertised”
“Great Deal”
“durable material”
“no leaks”
“Nice thick mat”
“Non slip”
“Easy to use”
What buyers complain about
“Extremely small”
“It's thick”
“Inconsistent Quality”
“Not water proof”
“smells strong”
“Very deceiving”
“Leaks through”
“Very weak”
“Not durable”
“although a bit pricey”
Top return reasons
Common questions
- Is waterproof mat profitable to sell on Amazon United States?
- The niche generates $458K/yr across 87 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Worth a look (58/100).
- How competitive is the waterproof mat niche?
- 65 brands and 76 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 28% of demand.
- What do buyers complain about in waterproof mat?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.3%.
- When does demand for waterproof mat peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the waterproof mat niche?
- Listings span $6.05–$182.15; the average listing price is $39.31 (sweet spot $15–$100). The average incumbent carries 7,099 reviews — the moat a new listing must climb.