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Water Treatment for Drinking Water

Fail

The top 5 brands take 100% of clicks, so Water Treatment for Drinking Water is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$110K/yr58K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
92%top-5 click share · 3 brands · 28 sellers

Flapen Score

Water Treatment for Drinking Water against its category

The dotted line is the Sports & Outdoors average. Past it, Water Treatment for Drinking Water is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Treatment for Drinking Water market on Amazon at a glance

Shoppers on Amazon United States searched for Water Treatment for Drinking Water 58K times last year and spent an estimated $110K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
9.9%
Market size, estimated
$110Ka year
Peak month
August1.9× the quietest month
Top search term
aquamira water treatment14K searches a year

02 · Price

A sale here is worth $19.25.

Listings sell for $19.25 on average, from $8.98 to $33.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $19.25 that is $5K to $10K a year per listing.

Average price
$19.25inside the $15 to $100 sweet spot
Price range
$8.98–$33.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Hydration & Filtration. It carries 5,387 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#93in Hydration & Filtration
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
5,387per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Water Treatment for Drinking Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 220%
  • Brand 35%

Demand

Water Treatment for Drinking Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Water Treatment for Drinking Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aquamira water treatment14K/yr
  • aquamira15K/yr
  • water purification drops8K/yr
  • water treatment for drinking water10K/yr
  • aquamira water treatment drops5K/yr
  • aqua mira3K/yr
  • water sanitizer2K/yr
  • aqua mira water-treatment61/yr

Reviews and returns

What reviews say buyers love and hate about Water Treatment for Drinking Water

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
0.5%of orders come back
“smaller than expected”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Water Treatment for Drinking Water questions

Answered from the same tracked data.