Water Treatment
FailThe top 5 brands take 100% of clicks, so Water Treatment is a Fail.
- Flapen Score
- 38 / 100Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 4738
- Market size
- $99K/yr68K searches / yr
- 90-day growth
- +5.3%search demand this quarter
- Competition
- 87%top-5 click share · 5 brands · 59 sellers
Flapen Score
Water Treatment against its category
The dotted line is the Sports & Outdoors average. Past it, Water Treatment is stronger. Inside it, weaker.
Market
The Water Treatment market on Amazon at a glance
Shoppers on Amazon United States searched for Water Treatment 68K times last year and spent an estimated $99K. All 5 brands take every click. Demand peaks in Mar–Sep–Oct. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- +5.3%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $99Ka year
- Peak month
- October4.8× the quietest month
- Top search term
- aquamira water treatment14K searches a year
02 · Price
A sale here is worth $16.75.
Listings sell for $16.75 on average, from $6.36 to $33.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $16.75 that is $4K to $8K a year per listing.
- Average price
- $16.75inside the $15 to $100 sweet spot
- Price range
- $6.36–$33.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Hydration & Filtration. It carries 18,844 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #67in Hydration & Filtration
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 18,844per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Water Treatment products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
59
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Brand 170%
- Brand 219%
- Brand 36%
- Brand 43%
- Brand 52%
Demand
Water Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Sep, Oct · busiest ÷ quietest = 4.8×
Search terms
Top Water Treatment search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aquamira water treatment14K/yr
- water treatment16K/yr
- aquamira15K/yr
- water filter for travel5K/yr
- aquamira water treatment drops5K/yr
- water purifier travel3K/yr
- aqua mira3K/yr
- water sanitizer2K/yr
- emergency water maker4K/yr
Reviews and returns
What reviews say buyers love and hate about Water Treatment
We read the reviews and the return reasons for every product selling here.
“Small item”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Treatment questions
Answered from the same tracked data.