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Water Thermos

Fail

The top 5 brands take 94% of clicks, so Water Thermos is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$634K/yr494K searches / yr
90-day growth
+88.0%search demand this quarter
Competition
62%top-5 click share · 9 brands · 28 sellers

Flapen Score

Water Thermos against its category

The dotted line is the Sports & Outdoors average. Past it, Water Thermos is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Thermos market on Amazon at a glance

Shoppers on Amazon United States searched for Water Thermos 494K times last year and spent an estimated $634K. The top 5 brands take 94% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 494K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +88.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $634K a year.

Searches, last 12 months
494K
Growth, 90 days vs prior 90
+88.0%
Conversion, latest week
1.8%
Market size, estimated
$634Ka year
Peak month
July3.0× the quietest month
Top search term
yeti gallon jug71K searches a year

02 · Price

A sale here is worth $73.38.

Listings sell for $73.38 on average, from $29.05 to $128.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $73.38 that is $7K to $18K a year per listing.

Average price
$73.38inside the $15 to $100 sweet spot
Price range
$29.05–$128.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$7K–$18K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #160 within Sports Water Bottles. It carries 3,063 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#160in Sports Water Bottles
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
3,063per listing
Listings tracked
20

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Water Thermos products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

28

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

4%

  • Brand 173%
  • Brand 214%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Water Thermos search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.0×

Search terms

Top Water Thermos search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yeti gallon jug71K/yr
  • yeti water jug64K/yr
  • yeti jug60K/yr
  • yeti 1 gallon water jug30K/yr
  • yeti gallon34K/yr
  • rtic gallon jug24K/yr
  • stainless steel gallon water jug22K/yr
  • rtic water jug18K/yr
  • gallon stainless steel water jug19K/yr
  • yeti one gallon jug17K/yr

Reviews and returns

What reviews say buyers love and hate about Water Thermos

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Leak-Proof”
3.0%of orders come back
“Leaks”
A buyer, on “Leak-Proof”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Water Thermos questions

Answered from the same tracked data.