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Water Skis

Fail

The top 5 brands take 100% of clicks, so Water Skis is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$205K/yr113K searches / yr
90-day growth
+242.1%search demand this quarter
Competition
78%top-5 click share · 4 brands · 36 sellers

Flapen Score

Water Skis against its category

The dotted line is the Sports & Outdoors average. Past it, Water Skis is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Skis market on Amazon at a glance

Shoppers on Amazon United States searched for Water Skis 113K times last year and spent an estimated $205K. All 4 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +242.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
+242.1%
Conversion, latest week
1.2%
Market size, estimated
$205Ka year
Peak month
July9.7× the quietest month
Top search term
water skis55K searches a year

02 · Price

A sale here is worth $153.48.

Listings sell for $153.48 on average, from $26.40 to $275.79. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $153.48 that is $0 to $15K a year per listing.

Average price
$153.48above the $15 to $100 sweet spot
Price range
$26.40–$275.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #16 within Water Sports. It carries 1,079 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
7.7%
Average rank
#16in Water Sports
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,079per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Water Skis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 240%
  • Brand 34%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Water Skis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 9.7×

Search terms

Top Water Skis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water skis55K/yr
  • water ski17K/yr
  • water skis adult14K/yr
  • slalom water ski10K/yr
  • waterskis8K/yr
  • waterski5K/yr
  • obrien water skis3K/yr

Reviews and returns

What reviews say buyers love and hate about Water Skis

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
44%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Why are they so small”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Water Skis questions

Answered from the same tracked data.