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Water Rowing Machine

Fail

Prices span $115.31–$989.71, mostly outside the sweet spot, so Water Rowing Machine is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$8.0M/yr3.0M searches / yr
90-day growth
-10.4%search demand this quarter
Competition
81%top-5 click share · 6 brands · 19 sellers

Flapen Score

Water Rowing Machine against its category

The dotted line is the Sports & Outdoors average. Past it, Water Rowing Machine is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Rowing Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Water Rowing Machine 3.0M times last year and spent an estimated $8.0M. The top 5 brands take 98% of clicks. Demand peaks in Jul. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.0M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
0.9%
Market size, estimated
$8.0Ma year
Peak month
July4.7× the quietest month
Top search term
rowing machine964K searches a year

02 · Price

A sale here is worth $311.80.

Listings sell for $311.80 on average, from $115.31 to $989.71. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $311.80 that is $468K to $624K a year per listing.

Average price
$311.80above the $15 to $100 sweet spot
Price range
$115.31–$989.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$468K–$624K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #16 within Cardio Training. It carries 4,390 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
55%
Out of stock, average day
6.7%
Average rank
#16in Cardio Training
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
4,390per listing
Listings tracked
11

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Water Rowing Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

19

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 218%
  • Brand 37%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Water Rowing Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 4.7×

Search terms

Top Water Rowing Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rowing machine964K/yr
  • rowing machines for home779K/yr
  • row machine199K/yr
  • row83K/yr
  • rower machine153K/yr
  • rower126K/yr
  • rowing machines134K/yr
  • row machine for home83K/yr
  • merach rowing machine62K/yr
  • rowing machines for home foldable77K/yr

Reviews and returns

What reviews say buyers love and hate about Water Rowing Machine

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Value For Money”
7%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Its just so short you cant get good form on it”
A buyer, on “Size-Overall”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Water Rowing Machine questions

Answered from the same tracked data.