Water Brick
FailDemand is soft, at -33.2% this quarter, so Water Brick is a Fail.
- Flapen Score
- 42 / 100Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 4742
- Market size
- $174K/yr128K searches / yr
- 90-day growth
- -33.2%search demand this quarter
- Competition
- 57%top-5 click share · 16 brands · 70 sellers
Flapen Score
Water Brick against its category
The dotted line is the Sports & Outdoors average. Past it, Water Brick is stronger. Inside it, weaker.
Market
The Water Brick market on Amazon at a glance
Shoppers on Amazon United States searched for Water Brick 128K times last year and spent an estimated $174K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Mar. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- -33.2%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $174Ka year
- Peak month
- March2.7× the quietest month
- Top search term
- water purification116K searches a year
02 · Price
A sale here is worth $49.95.
Listings sell for $49.95 on average, from $8.98 to $156.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $49.95 that is $5K to $12K a year per listing.
- Average price
- $49.95inside the $15 to $100 sweet spot
- Price range
- $8.98–$156.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Hydration & Filtration. It carries 22,250 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #74in Hydration & Filtration
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 22,250per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Water Brick products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LifeStraw Personal Water Filter for Hiking Camping Travel and Emergency Preparedness 1 Pack Blue
- Price
- $13.65
- Rating
- 4.8/5
- Reviews
- 124,901
- Age
- 14y ago

Aquatabs Water Purification Tablets (397mg 100 Pack). Water Filtration System for Camping Boating Emergency Water Survival Kit and Marine. Easy-to-Use Water Purifier Treatment.
- Price
- $33.78
- Rating
- 4.7/5
- Reviews
- 3,154
- Age
- 4y ago

Potable Aqua Water Purification Tablets With PA Plus - Two 50 count Bottles
- Price
- $8.98
- Rating
- 4.7/5
- Reviews
- 26,690
- Age
- 19y ago

Membrane Solutions Personal Water Filter Survival Filtration Straw Portable Gear Emergency Preparedness Supply for Drinking Hiking Camping Travel Hunting Fishing Team Family Outing (Blue 4 Pack)
- Price
- $33.66
- Rating
- 4.7/5
- Reviews
- 13,936
- Age
- 7y ago

Waterdrop Gravity Water Filter Straw Camping Water Filtration System Water Purifier Survival for Travel Backpacking and Emergency Preparedness 1.5 gal Bag 5 Stage Filtration Pack of 1
- Price
- $33.92
- Rating
- 4.6/5
- Reviews
- 3,643
- Age
- 6y ago
Trending
estimated 90-day click momentum
LifeStraw Personal Water Filter for Hiking Camping Travel and Emergency Preparedness 4 Pack Navy
- Price
- $51.19
- Rating
- 4.8/5
- Reviews
- 124,901
- Age
- 1y ago

DREO Reverse Osmosis Water Filter Countertop RO Filtration System 3:1 Pure to Drain TDS & Filter Life & Autofill Pitcher Installation-Free Self-Cleaning Water Purifier RO Water Filter
- Price
- $156.05
- Rating
- 4.3/5
- Reviews
- 457
- Age
- 6mo ago

Aquatabs 49mg Water Purification Tablets (30 Pack). Portable Water Purifier for Camping Essentials Lightweight Camping Gear or Survival Kit EPA Registered & NSF/ANSI 60 Certified Fast-Acting
- Price
- $11.52
- Rating
- 4.7/5
- Reviews
- 3,554
- Age
- 15y ago

Trailgo Pro Water Filter for Camping & Hiking Water Filters - Portable Water Filter System Hand Pump Water Purifier Survival Camping Water Filter System Water Filtration System Survival
- Price
- $84.24
- Rating
- 4.7/5
- Reviews
- 147
- Age
- 2y ago

Potable Aqua Water Purification Tablets With PA Plus - Two 50 count Bottles
- Price
- $8.98
- Rating
- 4.7/5
- Reviews
- 26,690
- Age
- 19y ago
Newest
by launch date
DREO Reverse Osmosis Water Filter Countertop RO Filtration System 3:1 Pure to Drain TDS & Filter Life & Autofill Pitcher Installation-Free Self-Cleaning Water Purifier RO Water Filter
- Price
- $156.05
- Rating
- 4.3/5
- Reviews
- 457
- Age
- 6mo ago

Straw Water Filter 5 Pack Outdoor Camping & Hiking Survival Gear Kit for Family Use Ultra-Light Personal Filter Straws for Backpacking Travel Bug-Out Bags and Emergency Preparedness
- Price
- $59.61
- Rating
- 4.7/5
- Reviews
- 706
- Age
- 1y ago

LifeStraw Personal Water Filter for Hiking Camping Travel and Emergency Preparedness 4 Pack Navy
- Price
- $51.19
- Rating
- 4.8/5
- Reviews
- 124,901
- Age
- 1y ago

BKLES 3-in-1 Solar Electric Water Filter with Hand Pump - Camping Water Filtration System Survival Portable Water Purifier with Emergency Light Survival Kit for Backpacking Gifts for Fathers Day
- Price
- $71.39
- Rating
- 4.4/5
- Reviews
- 182
- Age
- 1y ago

Gravity Water Filtration System 2 High Capacity Lightweight Hanging Bags for Backpacking Camping Survival Hiking Hunting - Dirty Clean Water Bags Water Filter and Cleaning Plunger Included
- Price
- $53.89
- Rating
- 4.7/5
- Reviews
- 321
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
70
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 97%
Open market
20%
- LifeStraw22%
- Aquatabs21%
- potable aqua19%
- Membrane Solutions6%
- Practical Survival6%
- Waterdrop6%
Demand
Water Brick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar · busiest ÷ quietest = 2.7×
Reviews and returns
What reviews say buyers love and hate about Water Brick
We read the reviews and the return reasons for every product selling here.
“it is not filtering water”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Brick questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









