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Water Bottle for Boys 8-12

Fail

Shoppers spend an estimated $54K a year here, so Water Bottle for Boys 8-12 is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$54K/yr112K searches / yr
90-day growth
+48.9%search demand this quarter
Competition
55%top-5 click share · 9 brands · 34 sellers

Flapen Score

Water Bottle for Boys 8-12 against its category

The dotted line is the Sports & Outdoors average. Past it, Water Bottle for Boys 8-12 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Bottle for Boys 8-12 market on Amazon at a glance

Shoppers on Amazon United States searched for Water Bottle for Boys 8-12 112K times last year and spent an estimated $54K. The top 5 brands take 93% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +48.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+48.9%
Conversion, latest week
2.8%
Market size, estimated
$54Ka year
Peak month
August3.4× the quietest month
Top search term
insulated plastic water bottle27K searches a year

02 · Price

A sale here is worth $17.19.

Listings sell for $17.19 on average, from $9.88 to $33.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.19 that is $0 to $2K a year per listing.

Average price
$17.19inside the $15 to $100 sweet spot
Price range
$9.88–$33.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #139 within Sports Water Bottles. It carries 4,632 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
25.4%
Average rank
#139in Sports Water Bottles
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
4,632per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Water Bottle for Boys 8-12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

34

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

5%

  • Brand 162%
  • Brand 216%
  • Brand 39%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Water Bottle for Boys 8-12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.4×

Search terms

Top Water Bottle for Boys 8-12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insulated plastic water bottle27K/yr
  • polar bottle27K/yr
  • plastic insulated water bottle20K/yr
  • polar water bottle17K/yr
  • polar water bottles insulated6K/yr
  • 20 oz plastic water bottle5K/yr
  • polar water bottles4K/yr
  • water bottle bpa free 32 oz4K/yr
  • polar bottle insulated water bottle 24 oz259/yr
  • polar bottle sport insulated water bottle2K/yr

Reviews and returns

What reviews say buyers love and hate about Water Bottle for Boys 8-12

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Leak-Proof”
1.8%of orders come back
“Leak constantly”
A buyer, on “Leak-Proof”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Water Bottle for Boys 8-12 questions

Answered from the same tracked data.