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Water Bottle 2 Pack

Fail

The average product has 12,682 reviews to catch up to, so Water Bottle 2 Pack is a Fail.

Flapen Score
48
48 / 100
Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 47
Market size
$89K/yr150K searches / yr
90-day growth
+20.3%search demand this quarter
Competition
34%top-5 click share · 12 brands · 57 sellers

Flapen Score

Water Bottle 2 Pack against its category

The dotted line is the Sports & Outdoors average. Past it, Water Bottle 2 Pack is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Bottle 2 Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Water Bottle 2 Pack 150K times last year and spent an estimated $89K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Mar–Aug–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
+20.3%
Conversion, latest week
3.5%
Market size, estimated
$89Ka year
Peak month
August11.0× the quietest month
Top search term
pogo water bottle39K searches a year

02 · Price

A sale here is worth $17.01.

Listings sell for $17.01 on average, from $8.27 to $36.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $17.01 that is $0 to $2K a year per listing.

Average price
$17.01inside the $15 to $100 sweet spot
Price range
$8.27–$36.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #425 within Sports Water Bottles. It carries 12,682 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
98%
Out of stock, average day
7.2%
Average rank
#425in Sports Water Bottles
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
12,682per listing
Listings tracked
43

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Water Bottle 2 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

57

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

34%

Top 20: 75%

Open market

7%

  • Brand 158%
  • Brand 218%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (6 brands, 7%)

Demand

Water Bottle 2 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Aug, Dec · busiest ÷ quietest = 11.0×

Search terms

Top Water Bottle 2 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pogo water bottle39K/yr
  • water bottle 2 pack36K/yr
  • 2 pack water bottles20K/yr
  • pogo water bottle 32 oz12K/yr
  • insulated water bottle 2 pack9K/yr
  • water bottles 2 pack8K/yr
  • contigo jackson7K/yr
  • contigo jackson water bottle6K/yr
  • water bottle set of 26K/yr
  • pogo water bottle 18 oz3K/yr

Reviews and returns

What reviews say buyers love and hate about Water Bottle 2 Pack

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Leak-Proof”
2.5%of orders come back
“starts leaking after awhile”
A buyer, on “Leak-Proof”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Water Bottle 2 Pack questions

Answered from the same tracked data.