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washington nationals

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 68Conversion 36Competition 72Returns 57Price range 90Avg price 95Brand share 16Review moat 66Quality gap 25

Avg price

Incredible$31.60

avg listing price — sweet spot $15–$100

Price range

Great$13.46–$39.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Growth

Good+48.2%

90-day search growth — must beat 0% to launch

Review moat

Good866.97

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.7%

return rate — above 5% kills the launch gate

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$67K

$67K/yr · 73K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, washington nationals is a $67K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–Jun–Jul–Aug–Sep. Verdict: Skip it — 49/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

washington nationals market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$47K–$63K
units × avg price
Conversion rate
2.9%
Avg BSR
#6,157
Page quality
0%
Prime
94%
Sponsored
25%
Out of stock
13.9%
Avg brand age
39 months
Avg seller age
174 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

49

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

42%

Top 20: 82%

Open market

5%

  • 4754%
  • New Era29%
  • Zihogrc7%
  • Desert Cactus2%
  • Generic2%
  • UGP Campus Apparel1%
  • Open — no brand owns it (5 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +48.2% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.6×

Top washington nationals search terms

  • washington nationals hats36K/yr
  • washington nationals hat16K/yr
  • nationals hat16K/yr
  • washington hat5K/yr
All search terms

Top washington nationals products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$11K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about washington nationals

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“The hat is well made”

Size-Overall18%

“Fit perfectly”

Value For Money10%

“Great value”

Advertised Vs Actual Product7%

“Better than expected”

Comfort-Overall5%

“Nice and comfy”

Color3%

“The color”

Soft Feel3%

“It feels soft enough”

Design-Overall3%

“Like this hat and the design”

Strap/String Quality3%

“has a nice buckle closure which I like”

Durability2%

“durable”

What buyers complain about

Shape/Style23%

“The hat had no support to give it shape”

Size-Overall16%

“Runs small”

Strength10%

“The ball cap is not very firm”

Material Quality7%

“Soft material cap does not stand up”

Adjustability/Rotatability/Reclining7%

“the hat was nice BUT it isnt adjustable”

Thickness3%

“The bill is thick”

Hard Feel3%

“The back part a bit too soft”

Ethical Trade/Fair Trade3%

“Supplier is not to be trusted”

Flatness3%

“This is flat”

Quality-Overall3%

“doesnt conform to your head because its such crap quality”

Top return reasons

Size-Overall57%
Color10%
Shape/Style6%
Advertised Vs Actual Product6%
Quality-Overall4%
Value For Money3%
Material Quality3%
Strength2%
Functionality-Overall1%
Wrinkles1%

Common questions

Is washington nationals profitable to sell on Amazon United States?
The niche generates $67K/yr across 36 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +48.2%. Flapen's verdict: Skip it (49/100).
How competitive is the washington nationals niche?
11 brands and 49 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in washington nationals?
Top complaints mined from reviews: Shape/Style, Size-Overall, Strength. The return rate is 2.7%.
When does demand for washington nationals peak?
Demand peaks in Apr–Jun–Jul–Aug–Sep; the busiest month runs 4.6× the quietest.
What does it cost to enter the washington nationals niche?
Listings span $13.46–$39.71; the average listing price is $31.60 (sweet spot $15–$100). The average incumbent carries 867 reviews — the moat a new listing must climb.