How competitive is the Washington Commanders Hat niche on Amazon United States?

15 brands and 19 sellers compete in Washington Commanders Hat on Amazon United States. The top 5 Washington Commanders Hat products take 36% of clicks and its top 5 brands hold 82% of demand.

What does it cost to enter the Washington Commanders Hat niche?

Washington Commanders Hat sells for $26.89 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $10.95–$45.93. The average incumbent carries 400 reviews — the moat a new listing must climb.

Washington Commanders Hat

Washington Commanders Hat shows a sweet-spot price point ($26.89 avg), but weak search conversion (1.6%) keeps it on the watch list.

Signals Out of Stock

Flapen Score

Worth a look

Top 36% of 8,101 Sports & Outdoors niches · +4 vs the category median of 47

This niche Category average · 8,101 niches

Is Washington Commanders Hat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Washington Commanders Hat is a $82K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Washington Commanders Hat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +57.8% over the last 90 days and 1.6% of searches end in a purchase.

$82K

revenue / yr

Units sold / yr4K

Search volume / yr+57.8%197K

Conversion rate1.6%

Avg price$26.89

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers15 · 19

Top-5 product click share36%

Open market18%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 42 products

Top Washington Commanders Hat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Football Hat for Men Women Vintage Embroidered City Hats Apparel Gifts Classic Baseball Cap

Price: $23.30
Rating: 4.6/5
Reviews: 196
Age: 1y ago

Hat for Men Women Apparel Gifts Red Accessories

Price: $22.74
Rating: 4.6/5
Reviews: 223
Age: 3y ago

Embroidered City Football Hat Adjustable Baseball Hat Game Day Sports Apparel Gifts for Men Women and Fans

Price: $13.84
Rating: 3.9/5
Reviews: 77
Age: 9mo ago

Football Fans Embroidered Hat for Men Women Sport Fans Classic US Cities Adjustable Baseball Cap

Price: $19.09
Rating: 4.6/5
Reviews: 87
Age: 2y ago

New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (US Alpha One Size Washington Commanders)

Price: $39.66
Rating: 4.8/5
Reviews: 948
Age: 2y ago

Newest

by launch date

New Era Mens Burgundy Washington Commanders Core Team 9FIFTY Trucker Snapback Hat

Price: $39.62
Rating: 4.9/5
Reviews: 11
Age: 3mo ago

47 Mens Black Washington Commanders Roscoe Hitch Adjustable Hat

Price: $40.60
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

New Era Mens Black Washington Commanders Throwback Foam 19TWENTY Adjustable Hat

Price: $37.47
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

47 Mens Black Washington Commanders Alternate Clean Up Adjustable Hat

Price: $34.34
Rating: 5.0/5
Reviews: 1
Age: 3mo ago

New Era Mens White/Black Washington Commanders 2026 NFL Draft Pre-Curved 9FIFTY Snapback Hat

Price: $41.69
Rating: 5.0/5
Reviews: 3
Age: 3mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

15 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

36%

Top 20: 82%

Open market

14%

New Era25%
Kneenow23%
Generic17%
4710%
Zihogrc6%
Daxton4%
Open — no brand owns it (9 brands, 14%)

Washington Commanders Hat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume197KCVR1.6%Products42Brands15Top 5 Brands82%OOS Rate29.4%Rating4.7★Reviews400Avg BSR#2,745

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.2×

Top Washington Commanders Hat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

washington commanders hat89K/yr +78.0%0.9% conv.
commanders hat56K/yr +62.5%1.1% conv.
redskins hat15K/yr +19.5%0.4% conv.
washington redskins hat14K/yr +11.5%0.3% conv.
washington commanders hats12K/yr +84.5%0.8% conv.
commanders hats4K/yr +55.0%1.1% conv.
commanders hats for men7K/yr -5.4%1.0% conv.

What reviews say buyers love and hate about Washington Commanders Hat

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Size-Overall53%

“Fits great”

Warmth17%

“Keeps arms warm”

Comfort-Overall12%

“comfortable”

Quality-Overall8%

“Excellent Quality, Looks Great”

Shape/Style3%

“They're stylish”

Washington Commanders Hat return rate & reasons

Why buyers send it back, as a share of all return requests.

3.5%

Return rate

84%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

65%

2Quality-Overall

3Shape/Style

4Color

5Advertised Vs Actual Product

Common Washington Commanders Hat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Washington Commanders Hat 51/100 on Amazon United States — Worth a look. The niche generates $82K/yr across 42 tracked products. 0 of 16 products launched in the last 360 days are still selling. Search demand moved +57.8% over the last 90 days.