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51

washington commanders hat

Worth a look

Shows a sweet-spot price point ($26.89 avg), but weak search conversion (1.6%) keeps it on the watch list.

Market size 21Growth 74Conversion 19Competition 79Returns 44Price range 86Avg price 95Brand share 38Review moat 80Quality gap 21

Avg price

Incredible$26.89

avg listing price — sweet spot $15–$100

Price range

Great$10.95–$45.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great400.48

avg incumbent reviews — the moat a new listing must climb

Competition

Great36%

top-5 click share — an open shelf

Growth

Good+57.8%

90-day search growth — must beat 0% to launch

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Bad$82K

$82K/yr · 197K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, washington commanders hat is a $82K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

washington commanders hat market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$81K–$108K
units × avg price
Conversion rate
1.6%
Avg BSR
#2,745
Page quality
0%
Prime
71%
Sponsored
45%
Out of stock
29.4%
Avg brand age
49 months
Avg seller age
171 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

19

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

36%

Top 20: 82%

Open market

14%

  • New Era25%
  • Kneenow23%
  • Generic17%
  • 4710%
  • Zihogrc6%
  • Daxton4%
  • Open — no brand owns it (9 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +57.8% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.2×

Top washington commanders hat search terms

  • washington commanders hat89K/yr
  • commanders hat56K/yr
  • redskins hat15K/yr
  • washington redskins hat14K/yr
  • washington commanders hats12K/yr
  • commanders hats4K/yr
  • commanders hats for men7K/yr
All search terms

Top washington commanders hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about washington commanders hat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall53%

“Fits great”

Warmth17%

“Keeps arms warm”

Comfort-Overall12%

“comfortable”

Quality-Overall8%

“Excellent Quality, Looks Great”

Shape/Style3%

“They're stylish”

Value For Money3%

“great price”

Color3%

“it has the colors which is just fine”

Top return reasons

Size-Overall65%
Quality-Overall6%
Shape/Style5%
Color4%
Advertised Vs Actual Product3%
Certifications2%
Transparency2%
Wrinkles2%
Length2%
Strap/String Quality2%

Common questions

Is washington commanders hat profitable to sell on Amazon United States?
The niche generates $82K/yr across 42 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is +57.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the washington commanders hat niche?
15 brands and 19 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 82% of demand.
When does demand for washington commanders hat peak?
Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 9.2× the quietest.
What does it cost to enter the washington commanders hat niche?
Listings span $10.95–$45.93; the average listing price is $26.89 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.