Is washington commanders blanket profitable to sell on Amazon United States?

The niche generates $35K/yr across 15 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (42/100).

How competitive is the washington commanders blanket niche?

12 brands and 15 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in washington commanders blanket?

Top complaints mined from reviews: Quality-Overall. The return rate is 1.5%.

When does demand for washington commanders blanket peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 17.0× the quietest.

What does it cost to enter the washington commanders blanket niche?

Listings span $16.98–$43.83; the average listing price is $30.82 (sweet spot $15–$100). The average incumbent carries 568 reviews — the moat a new listing must climb.

washington commanders blanket

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$30.82

avg listing price — sweet spot $15–$100

Price range

Incredible$16.98–$43.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Good567.67

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Market size

Bad$35K

$35K/yr · 37K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, washington commanders blanket is a $35K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

washington commanders blanket market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $31K–$39K; units × avg price
Conversion rate: 3.1%
Avg BSR: #918
Page quality: 0%
Prime: 73%
Sponsored: 67%
Out of stock: 26.4%
Avg brand age: 33 months
Avg seller age: 196 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

16%

Pegasus Sports21%
Racigomr19%
FOCO16%
Pegasus Home Fashions12%
Generic11%
LCXAPPE5%
Open — no brand owns it (6 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -3.5% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 17.0×

Open Trend

Top washington commanders blanket search terms

washington commanders blanket19K/yr -3.6%1.2% conv.
commanders blanket14K/yr +1.2%4.1% conv.
redskins blanket4K/yr -13.5%1.3% conv.

All search terms

Top washington commanders blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Washington Commanders Echo Wordmark Blanket

Pegasus Sports$34.804.4★14 rev

Football Gifts for Men Women 60X50 Soft Football Blanket for Men City Football Lovers Fan Gear Suff Sports Decorations for Bed Couch Living Room Red

Racigomr$24.794.9★15 rev

Pegasus Home Fashions Washington Commanders 60 x 70 Hometown Logo Fleece Blanket

Pegasus Home Fashions$35.204.5★18 rev

Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Burgundy

Generic$28.974.6★359 rev

FOCO NFL Micro Raschel Plush Throw Blanket Stripe Logo 45 x 60 Washington Commanders

FOCO$27.364.3★466 rev

Newest

by launch date

WKLKHMXBS Football Blanket for Men Women Football Gifts for Fans Sports Team Colors Blanket for Game Day and Birthdays 60 x 50

WKLKHMXBS$19.5761 rev

5mo ago

Football Gifts for Men Women 60X50 Soft Football Blanket for Men City Football Lovers Fan Gear Suff Sports Decorations for Bed Couch Living Room Red

Racigomr$24.7915 rev

6mo ago

LCXAPPE Football Fans Blanket 60 x 50 City Sports Football Gifts for Team Fans Burgundy Football Stuff for Football Lovers Bedroom Decor Sofa Couch Bed

LCXAPPE$16.9843 rev

6mo ago

Allenjoy Washington American Football Burgundy Courage Blanket 57x50 - Soft Warm Throw Blankets for Couch Bed Living Room Home Office Bedroom Decor Gifts for Boys Teens Men Fans Son Washable

Allenjoy$24.791 rev

7mo ago

Snuggie Washington Capitals The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear

Snuggie$40.0840 rev

9mo ago

What buyers say about washington commanders blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Color19%

“Good color”

Quality-Overall18%

“Great value and super quality”

Design-Overall16%

“Awesome very well built”

Ease Of Use9%

“he uses it consistently”

Value For Money7%

“It is a great price and he can use it for water, coffee, etc”

Comfort-Overall6%

“comfortable”

Weight Light6%

“lightweight”

Size-Overall5%

“this blanket is just the right size”

Soft Feel5%

“The flannel is soft and lightweight, making it comfortable for lounging or sleeping on the couch”

Washability4%

“It is machine washable”

What buyers complain about

Quality-Overall100%

“Not the best”

Top return reasons

Size-Overall27%

Material Quality18%

Advertised Vs Actual Product12%

Color Fading/Discoloration9%

Weight Light9%

Print Quality9%

Defective Material/Parts9%

Thin3%

Shape/Style3%

Common questions

Is washington commanders blanket profitable to sell on Amazon United States?: The niche generates $35K/yr across 15 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (42/100).
How competitive is the washington commanders blanket niche?: 12 brands and 15 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in washington commanders blanket?: Top complaints mined from reviews: Quality-Overall. The return rate is 1.5%.
When does demand for washington commanders blanket peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 17.0× the quietest.
What does it cost to enter the washington commanders blanket niche?: Listings span $16.98–$43.83; the average listing price is $30.82 (sweet spot $15–$100). The average incumbent carries 568 reviews — the moat a new listing must climb.