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Washington Commanders Blanket

Fail

Shoppers spend an estimated $35K a year here, so Washington Commanders Blanket is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$35K/yr37K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
71%top-5 click share · 12 brands · 15 sellers

Flapen Score

Washington Commanders Blanket against its category

The dotted line is the Sports & Outdoors average. Past it, Washington Commanders Blanket is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washington Commanders Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Washington Commanders Blanket 37K times last year and spent an estimated $35K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
3.1%
Market size, estimated
$35Ka year
Peak month
December17.0× the quietest month
Top search term
washington commanders blanket19K searches a year

02 · Price

A sale here is worth $30.82.

Listings sell for $30.82 on average, from $16.98 to $43.83. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $30.82 that is $0 to $3K a year per listing.

Average price
$30.82inside the $15 to $100 sweet spot
Price range
$16.98–$43.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 26.4% of listings are out of stock. The average listing ranks #918 within Home & Kitchen. It carries 568 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
73%
Out of stock, average day
26.4%
Average rank
#918in Home & Kitchen
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
568per listing
Listings tracked
15

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Washington Commanders Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

15

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

16%

  • Brand 121%
  • Brand 219%
  • Brand 316%
  • Brand 412%
  • Brand 511%
  • Brand 65%
  • Open — no brand owns it (6 brands, 16%)

Demand

Washington Commanders Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 17.0×

Search terms

Top Washington Commanders Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • washington commanders blanket19K/yr
  • commanders blanket14K/yr
  • redskins blanket4K/yr

Reviews and returns

What reviews say buyers love and hate about Washington Commanders Blanket

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
100%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“Not the best”
A buyer, on “Quality-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Washington Commanders Blanket questions

Answered from the same tracked data.