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Washington Commanders Apparel

Maybe

Products sell for $38.63 on average, inside the sweet spot. But buyers convert on only 1.6% of searches, so Washington Commanders Apparel is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 8,101 Sports & Outdoors niches · +8 vs the category median of 47
Market size
$784K/yr1.3M searches / yr
90-day growth
+26.4%search demand this quarter
Competition
54%top-5 click share · 19 brands · 16 sellers

Flapen Score

Washington Commanders Apparel against its category

The dotted line is the Sports & Outdoors average. Past it, Washington Commanders Apparel is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washington Commanders Apparel market on Amazon at a glance

Shoppers on Amazon United States searched for Washington Commanders Apparel 1.3M times last year and spent an estimated $784K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $784K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+26.4%
Conversion, latest week
1.6%
Market size, estimated
$784Ka year
Peak month
December12.6× the quietest month
Top search term
washington commanders387K searches a year

02 · Price

A sale here is worth $38.63.

Listings sell for $38.63 on average, from $8.60 to $114.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $38.63 that is $4K to $10K a year per listing.

Average price
$38.63inside the $15 to $100 sweet spot
Price range
$8.60–$114.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #2,856 within Home & Kitchen. It carries 1,985 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
12.9%
Average rank
#2,856in Home & Kitchen
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,985per listing
Listings tracked
28

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Washington Commanders Apparel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

16

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

29%

  • Brand 126%
  • Brand 214%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Washington Commanders Apparel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 12.6×

Search terms

Top Washington Commanders Apparel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • washington commanders387K/yr
  • redskins114K/yr
  • commanders162K/yr
  • washington redskins100K/yr
  • washington commanders gifts69K/yr
  • commanders gifts for men28K/yr
  • washington commanders apparel180K/yr
  • commanders gear86K/yr
  • redskin football merchandise46K/yr
  • commanders merch18K/yr

Reviews and returns

What reviews say buyers love and hate about Washington Commanders Apparel

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“Not the best”
A buyer, on “Quality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Washington Commanders Apparel questions

Answered from the same tracked data.