How competitive is the Washington Commanders Apparel niche on Amazon United States?

19 brands and 16 sellers compete in Washington Commanders Apparel on Amazon United States. The top 5 Washington Commanders Apparel products take 54% of clicks and its top 5 brands hold 66% of demand.

What do buyers complain about in Washington Commanders Apparel?

Washington Commanders Apparel buyers on Amazon United States complain most about Quality-Overall, Advertised Vs Actual Product, Size-Overall, the themes mined from the niche's reviews. Its return rate is 2.2%.

What does it cost to enter the Washington Commanders Apparel niche?

Washington Commanders Apparel sells for $38.63 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $8.60–$114.02. The average incumbent carries 1,985 reviews — the moat a new listing must climb.

Washington Commanders Apparel

Washington Commanders Apparel shows a sweet-spot price point ($38.63 avg), but weak search conversion (1.6%) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

Top 22% of 8,101 Sports & Outdoors niches · +8 vs the category median of 47

This niche Category average · 8,101 niches

Is Washington Commanders Apparel profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Washington Commanders Apparel is a $784K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 55/100.

Washington Commanders Apparel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +26.4% over the last 90 days and 1.6% of searches end in a purchase.

$784K

revenue / yr

Units sold / yr25K

Search volume / yr+26.4%1.3M

Conversion rate1.6%

Avg price$38.63

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers19 · 16

Top-5 product click share54%

Open market34%

Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 28 products

Top Washington Commanders Apparel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NFL PRO LINE Mens Terry McLaurin Burgundy Washington Commanders Jersey

Price: $50.70
Rating: 4.6/5
Reviews: 128
Age: 3y ago

Littlearth NFL Washington Commanders Caftan Flower Team Color 32 x 42

Price: $32.09
Rating: 4.5/5
Reviews: 5,050
Age: 3y ago

Hat for Men Women Apparel Gifts Red Accessories

Price: $22.74
Rating: 4.6/5
Reviews: 223
Age: 3y ago

YouTheFan NFL Washington Commanders Logo Series Desk Pad

Price: $19.17
Rating: 4.8/5
Reviews: 8,298
Age: 3y ago

Daxton Vertical USA Cities Cuffed Beanie Winter Knit Hat Skully Cap for Men Women Washington Burgundy Gold

Price: $19.34
Rating: 4.6/5
Reviews: 787
Age: 4y ago

Newest

by launch date

Sean Taylor Washington Commanders NFL Nike Mens Red Home Vapor Elite On-Field Game Day Jersey (US Alpha Medium Regular Regular Red)

Price: $99.14
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Top Cup NFL Washington Commanders 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA

Price: $23.20
Rating: 4.6/5
Reviews: 727
Age: 5mo ago

Jayden Daniels (Washington Commanders) NFL 7 Figure McFarlane

Price: $45.19
Rating: 4.9/5
Reviews: 26
Age: 1y ago

Mens Jayden Daniels Black Washington Commanders Pro Line Jersey

Price: $114.02
Rating: 4.7/5
Reviews: 105
Age: 1y ago

Mens Jayden Daniels Burgundy Washington Commanders Pro Line Jersey

Price: $107.35
Rating: 4.5/5
Reviews: 88
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

29%

NFL PRO LINE26%
Littlearth14%
Kneenow12%
YouTheFan8%
Rico Industries6%
Simple Modern5%

Washington Commanders Apparel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR1.6%Products28Brands19Top 5 Brands66%OOS Rate12.9%Rating4.7★Reviews1,985Avg BSR#2,856

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 12.6×

Top Washington Commanders Apparel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

washington commanders387K/yr +51.2%0.5% conv.
redskins114K/yr +16.2%0.4% conv.
commanders162K/yr +27.7%0.9% conv.
washington redskins100K/yr +12.3%0.2% conv.
washington commanders gifts69K/yr +52.0%1.0% conv.
commanders gifts for men28K/yr +143.3%1.4% conv.
washington commanders apparel180K/yr -37.7%0.1% conv.
commanders gear86K/yr -44.0%0.9% conv.
redskin football merchandise46K/yr -51.9%0.6% conv.
commanders merch18K/yr +3.6%1.1% conv.

What reviews say buyers love and hate about Washington Commanders Apparel

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Quality-Overall27%

“High Quality shirt”

Size-Overall12%

“Fits great”

Value For Money9%

“It is a great price and he can use it for water, coffee, etc”

Color8%

“Good color”

Soft Feel6%

“very soft i love this”

What buyers complain about

77% of reviews

Quality-Overall30%

“Not the best”

Advertised Vs Actual Product20%

“Not whats advertised”

Size-Overall17%

“Sizes run way small”

Cushion10%

“The bottom of slipper cushion became bumpy”

Washington Commanders Apparel return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

54%

2Advertised Vs Actual Product

3Material Quality

4Strength

5Defective Material/Parts

Common Washington Commanders Apparel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Washington Commanders Apparel 55/100 on Amazon United States — Worth a look. The niche generates $784K/yr across 28 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +26.4% over the last 90 days.