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Washington Capitals Jersey

Fail

Demand is soft, at -78.3% this quarter, so Washington Capitals Jersey is a Fail.

Flapen Score
28
28 / 100
Ranks 7,785 of 8,101 Sports & Outdoors niches · −19 vs the category median of 47
Market size
$9K/yr44K searches / yr
90-day growth
-78.3%search demand this quarter
Competition
54%top-5 click share · 5 brands · 11 sellers

Flapen Score

Washington Capitals Jersey against its category

The dotted line is the Sports & Outdoors average. Past it, Washington Capitals Jersey is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washington Capitals Jersey market on Amazon at a glance

Shoppers on Amazon United States searched for Washington Capitals Jersey 44K times last year and spent an estimated $9K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -78.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-78.3%
Conversion, latest week
0.8%
Market size, estimated
$9Ka year
Peak month
December15.7× the quietest month
Top search term
washington capitals t-shirts5K searches a year

02 · Price

A sale here is worth $26.32.

Listings sell for $26.32 on average, from $16.06 to $45.68. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $26.32 that is $0 to $3K a year per listing.

Average price
$26.32inside the $15 to $100 sweet spot
Price range
$16.06–$45.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #10,018 within T-Shirts. It carries 277 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
15.0%
Average rank
#10,018in T-Shirts
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
277per listing
Listings tracked
14

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Washington Capitals Jersey products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

$0$378$756$1K$2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

11

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 100%

Open market

0%

  • Calhoun43%
  • Outerstuff36%
  • Blue 8411%
  • Washington Capitals6%
  • Wright & Ditson4%

Demand

Washington Capitals Jersey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.7×

Search terms

Top Washington Capitals Jersey search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • washington capitals t-shirts5K/yr
  • washington capitals shirt5K/yr
  • capitals shirt4K/yr
  • washington capitals hoodie8K/yr
  • washington capitals sweatshirt14K/yr
  • capitals hoodie4K/yr
  • capitals sweatshirt5K/yr

Reviews and returns

What reviews say buyers love and hate about Washington Capitals Jersey

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Machine Wash Suitability”
6.2%of orders come back
“The cotton is soft enough that youd swear its been washed a dozen times already”
A buyer, on “Machine Wash Suitability”25% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Washington Capitals Jersey questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data