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29

washington capitals hat

Skip it

Soft demand (-56.9% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 31Competition 40Returns 32Price range 95Avg price 95Brand share 0Review moat 75Quality gap 21

Avg price

Incredible$26.77

avg listing price — sweet spot $15–$100

Price range

Incredible$16.26–$49.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great492.41

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$22K

$22K/yr · 33K searches

Growth

Bad-56.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, washington capitals hat is a $22K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–Oct–Nov–Dec. Verdict: Skip it — 29/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

washington capitals hat market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$27K–$33K
units × avg price
Conversion rate
2.5%
Avg BSR
#11,350
Page quality
0%
Prime
94%
Sponsored
76%
Out of stock
9.3%
Avg brand age
40 months
Avg seller age
180 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • AMERICAN NEEDLE57%
  • ZHATS29%
  • 4713%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 73 weeks — -56.9% search growth over the last 90 days.
3K2KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Apr, Oct, Nov, Dec · busiest ÷ quietest = 8.1×

Top washington capitals hat search terms

  • washington capitals hat18K/yr
  • capitals hat8K/yr
  • washington capitals beanie4K/yr
  • capitals beanie3K/yr
All search terms

Top washington capitals hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$7K40%$9K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about washington capitals hat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall100%

“Well made hat”

Top return reasons

Size-Overall58%
Shape/Style14%
Value For Money8%
Color8%
Material Quality6%
Design-Overall4%
Quality-Overall4%
Advertised Vs Actual Product2%

Common questions

Is washington capitals hat profitable to sell on Amazon United States?
The niche generates $22K/yr across 17 tracked products. 90-day search growth is -56.9%. Flapen's verdict: Skip it (29/100).
How competitive is the washington capitals hat niche?
3 brands and 10 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
When does demand for washington capitals hat peak?
Demand peaks in Jan–Apr–Oct–Nov–Dec; the busiest month runs 8.1× the quietest.
What does it cost to enter the washington capitals hat niche?
Listings span $16.26–$49.39; the average listing price is $26.77 (sweet spot $15–$100). The average incumbent carries 492 reviews — the moat a new listing must climb.