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Washington Capitals Hat

Fail

Demand is soft, at -56.9% this quarter, so Washington Capitals Hat is a Fail.

Flapen Score
29
29 / 100
Ranks 7,724 of 8,101 Sports & Outdoors niches · −18 vs the category median of 47
Market size
$22K/yr33K searches / yr
90-day growth
-56.9%search demand this quarter
Competition
61%top-5 click share · 3 brands · 10 sellers

Flapen Score

Washington Capitals Hat against its category

The dotted line is the Sports & Outdoors average. Past it, Washington Capitals Hat is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washington Capitals Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Washington Capitals Hat 33K times last year and spent an estimated $22K. All 3 brands take every click. Demand peaks in Jan–Apr–Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -56.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-56.9%
Conversion, latest week
2.5%
Market size, estimated
$22Ka year
Peak month
December8.1× the quietest month
Top search term
washington capitals hat18K searches a year

02 · Price

A sale here is worth $26.77.

Listings sell for $26.77 on average, from $16.26 to $49.39. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $26.77 that is $0 to $3K a year per listing.

Average price
$26.77inside the $15 to $100 sweet spot
Price range
$16.26–$49.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #11,350 within Clothing Accessories. It carries 492 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
9.3%
Average rank
#11,350in Clothing Accessories
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
492per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Washington Capitals Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 229%
  • Brand 313%
  • Open — no brand owns it (0%)

Demand

Washington Capitals Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Apr, Oct, Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Washington Capitals Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • washington capitals hat18K/yr
  • capitals hat8K/yr
  • washington capitals beanie4K/yr
  • capitals beanie3K/yr

Reviews and returns

What reviews say buyers love and hate about Washington Capitals Hat

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Quality-Overall”
4.4%of orders come back
“Well made hat”
A buyer, on “Quality-Overall”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Washington Capitals Hat questions

Answered from the same tracked data.