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Washable Spray Paint

Fail

Shoppers spend an estimated $27K a year here, so Washable Spray Paint is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$27K/yr19K searches / yr
90-day growth
+21.0%search demand this quarter
Competition
81%top-5 click share · 10 brands · 50 sellers

Flapen Score

Washable Spray Paint against its category

The dotted line is the Sports & Outdoors average. Past it, Washable Spray Paint is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washable Spray Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Washable Spray Paint 19K times last year and spent an estimated $27K. The top 5 brands take 88% of clicks. Demand peaks in Mar–Apr–Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+21.0%
Conversion, latest week
3.4%
Market size, estimated
$27Ka year
Peak month
September2.8× the quietest month
Top search term
field chalk11K searches a year

02 · Price

A sale here is worth $40.50.

Listings sell for $40.50 on average, from $8.65 to $127.54. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $40.50 that is $0 to $4K a year per listing.

Average price
$40.50inside the $15 to $100 sweet spot
Price range
$8.65–$127.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #519 within Other Sports. It carries 465 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.4%
Average rank
#519in Other Sports
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
465per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top Washable Spray Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

50

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

12%

  • Brand 131%
  • Brand 224%
  • Brand 313%
  • Brand 46%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (4 brands, 12%)

Demand

Washable Spray Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Sep, Oct · busiest ÷ quietest = 2.8×

Search terms

Top Washable Spray Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • field chalk11K/yr
  • baseball field chalk5K/yr
  • baseball chalk3K/yr

Reviews and returns

What reviews say buyers love and hate about Washable Spray Paint

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“poor quality”
A buyer, on “Quality-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Washable Spray Paint questions

Answered from the same tracked data.