Walter Payton

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

-48.4%

Conversion, latest week

2.0%

Market size, estimated

$36Ka year

Top search term

walter payton16K searches a year

Listings sell for $34.32 on average, from $13.78 to $74.19. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $34.32 that is $0 to $3K a year per listing.

Average price

$34.32inside the $15 to $100 sweet spot

Price range

$13.78–$74.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.5%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #16,903 within Toys & Game Room. It carries 366 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

37%

Out of stock, average day

10.9%

Average rank

#16,903in Toys & Game Room

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

366per listing

Listings tracked

43

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

3Amazon's first-year sales bar

Average brand age

55 months