walter payton
Skip itSoft demand (-48.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.32avg listing price — sweet spot $15–$100
Price range
Great$13.78–$74.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great366.44avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$36K$36K/yr · 53K searches
Growth
Bad-48.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, walter payton is a $36K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
walter payton market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $26K–$34K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #16,903
- Page quality
- 0%
- Prime
- 37%
- Sponsored
- 65%
- Out of stock
- 10.9%
- Avg brand age
- 55 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
87
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
40%
Top 20: 77%
Open market
4%
- Funko32%
- 500 LEVEL32%
- HOFSM.COM Hall of Fame Sports Memorabilia15%
- TIMELESS AUTHENTIC7%
- Epic Collectibles6%
- Legends Never Die3%
- Open — no brand owns it (3 brands, 4%)
Demand
Weekly Amazon search volume, last 23 weeks — -48.4% search growth over the last 90 days.Top walter payton search terms
- walter payton16K/yr
- caleb williams funko pop13K/yr
- chicago cubs funko pop5K/yr
- chicago bears funko pop12K/yr
- walter payton shirt7K/yr
Top walter payton products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Caleb Williams (Chicago Bears) NFL Pop!
Funko$25.772.0★1 rev
Caleb Williams #323 Facsimile Signed Reprint Laser Autographed Funko POP! Football NFL: Chicago Bears Figurine with Protector Case
HOFSM.COM Hall of Fame Sports Memorabilia$29.944.6★17 rev
500 LEVEL Walter Payton Shirt (Cotton XX-Large True Navy) - Walter Payton Rush W WHT
500 LEVEL$32.994.6★78 rev
Epic Collectibles Pop Football: Bears - Caleb Williams Vinyl Figure
Epic Collectibles$30.023.5★3 rev
Funko Pop NFL: Legends - Walter Payton - White - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors and Display
Funko$17.614.8★1,105 rev
Newest
by launch dateFunko Caleb Williams (Chicago Bears) NFL Pop!
Funko$25.771 rev
Funko Pop! MLB: Chicago Cubs - Clark - MLB Mascots and Marks - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Figure for Collectors and Display
Funko$19.7314 rev
Epic Collectibles Pop Football: Bears - Caleb Williams Vinyl Figure
Epic Collectibles$30.023 rev
Funko Pop! NFL Chicago Bears Caleb Williams and Dick Butkus Combo Set of 2 Collectible Vinyl Figures
Funko$39.011 rev
Caleb Williams #323 Facsimile Signed Reprint Laser Autographed Funko POP! Football NFL: Chicago Bears Figurine with Protector Case
HOFSM.COM Hall of Fame Sports Memorabilia$29.9417 rev
Trending
90-day click momentum
500 LEVEL Walter Payton T-Shirt (Premium Mens T-Shirt X-Large Tri Gray) - Walter Payton Game Face Chicago
500 LEVEL$39.970.0★
Walter Payton Youth Shirt (Kids Shirt 10-12Y Large Tri Ash) - Walter Payton Smile Chicago
500 LEVEL$31.633.7★
Walter Payton Jersey Blue Chicago | Unisex Adult Sizes Unsigned Custom Sewn Stitched
TIMELESS AUTHENTIC$61.934.5★
Funko Caleb Williams (Chicago Bears) NFL Pop!
Funko$25.772.0★
500 LEVEL Walter Payton Shirt (Cotton XX-Large Heather Gray) - Walter Payton Chicago Script Sweetness
500 LEVEL$32.795.0★
What buyers say about walter payton
What buyers praise and complain about, mined from review topics.What buyers love
“Cute gift”
“Adds great to my collection”
“What I expected”
“Good Quality For Sure”
“and well protected thanks”
“Great Fit”
“Great value”
What buyers complain about
“Not worth the money”
“What I received is vastly different from the photos in the ad”
Top return reasons
Common questions
- Is walter payton profitable to sell on Amazon United States?
- The niche generates $36K/yr across 43 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -48.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the walter payton niche?
- 9 brands and 87 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in walter payton?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product. The return rate is 1.5%.
- What does it cost to enter the walter payton niche?
- Listings span $13.78–$74.19; the average listing price is $34.32 (sweet spot $15–$100). The average incumbent carries 366 reviews — the moat a new listing must climb.