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Wall Padding

Fail

Buyers convert on only 0.6% of searches, so Wall Padding is a Fail.

Flapen Score
47
47 / 100
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Market size
$210K/yr377K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
48%top-5 click share · 15 brands · 30 sellers

Flapen Score

Wall Padding against its category

The dotted line is the Sports & Outdoors average. Past it, Wall Padding is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wall Padding market on Amazon at a glance

Shoppers on Amazon United States searched for Wall Padding 377K times last year and spent an estimated $210K. The top 5 brands take 80% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $210K a year.

Searches, last 12 months
377K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
0.6%
Market size, estimated
$210Ka year
Peak month
January1.3× the quietest month
Top search term
wall padding94K searches a year

02 · Price

A sale here is worth $92.68.

Listings sell for $92.68 on average, from $20.47 to $320.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $92.68 that is $0 to $9K a year per listing.

Average price
$92.68inside the $15 to $100 sweet spot
Price range
$20.47–$320.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Field, Court & Rink Equipment. It carries 829 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#136in Field, Court & Rink Equipment
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
829per listing
Listings tracked
35

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Wall Padding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

30

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

48%

Top 20: 84%

Open market

16%

  • Brand 147%
  • Brand 214%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (9 brands, 16%)

Demand

Wall Padding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Wall Padding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wall padding94K/yr
  • wall padding for kids46K/yr
  • padded wall panels31K/yr
  • gym wall padding25K/yr
  • wall pads21K/yr
  • wall padding for kids playroom23K/yr
  • anti collision wall padding20K/yr
  • wall cushion16K/yr
  • wall cushion padding for kids13K/yr
  • wall pad12K/yr

Reviews and returns

What reviews say buyers love and hate about Wall Padding

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Adhesion/Stickiness”
2.3%of orders come back
“Missing adhesive”
A buyer, on “Adhesion/Stickiness”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wall Padding questions

Answered from the same tracked data.