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Waders

Maybe

Products sell for $66.76 on average, inside the sweet spot. But buyers convert on only 0.8% of searches, so Waders is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 8,101 Sports & Outdoors niches · +4 vs the category median of 47
Market size
$1.3M/yr2.4M searches / yr
90-day growth
-5.5%search demand this quarter
Competition
31%top-5 click share · 20 brands · 33 sellers

Flapen Score

Waders against its category

The dotted line is the Sports & Outdoors average. Past it, Waders is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waders market on Amazon at a glance

Shoppers on Amazon United States searched for Waders 2.4M times last year and spent an estimated $1.3M. The top 5 brands take 74% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
0.8%
Market size, estimated
$1.3Ma year
Peak month
December2.1× the quietest month
Top search term
waders for men497K searches a year

02 · Price

A sale here is worth $66.76.

Listings sell for $66.76 on average, from $24.41 to $177.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $66.76 that is $7K to $17K a year per listing.

Average price
$66.76inside the $15 to $100 sweet spot
Price range
$24.41–$177.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$7K–$17K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #49 within Accessories. It carries 3,254 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#49in Accessories
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
3,254per listing
Listings tracked
61

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Waders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

20 flat

Sellers

33

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

31%

Top 20: 68%

Open market

20%

  • Brand 135%
  • Brand 212%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Waders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Waders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waders for men497K/yr
  • waders453K/yr
  • fishing waders237K/yr
  • fishing waders for men191K/yr
  • waders for women133K/yr
  • waders for men waterproof113K/yr
  • womens waders101K/yr
  • chest waders for men96K/yr
  • waiters for men79K/yr
  • chest waders85K/yr

Reviews and returns

What reviews say buyers love and hate about Waders

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
7.6%of orders come back
“Sizing SMALL”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Waders questions

Answered from the same tracked data.