Is wacky worm profitable to sell on Amazon United States?

The niche generates $462K/yr across 43 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +115.6%. Flapen's verdict: Worth a look (62/100).

How competitive is the wacky worm niche?

16 brands and 49 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in wacky worm?

Top complaints mined from reviews: Durability, Thickness, Size-Overall. The return rate is 0.3%.

When does demand for wacky worm peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.1× the quietest.

What does it cost to enter the wacky worm niche?

Listings span $3.91–$28.10; the average listing price is $11.60 (sweet spot $15–$100). The average incumbent carries 2,893 reviews — the moat a new listing must climb.

wacky worm

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+115.6%

90-day search growth — must beat 0% to launch

Competition

Great37%

top-5 click share — an open shelf

Market size

Good$462K

$462K/yr · 812K searches

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.91–$28.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.60

avg listing price — sweet spot $15–$100

Review moat

Okay2,893.3

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals Trending

According to Flapen's Amazon United States niche tracking, wacky worm is a $462K/yr Amazon United States market (812K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 62/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

wacky worm market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $348K–$464K; units × avg price
Conversion rate: 4.9%
Avg BSR: #99
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.3%
Avg brand age: 49 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

16 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

37%

Top 20: 78%

Open market

11%

Yamamoto54%
Yum Lures23%
Berkley4%
Gary Yamamoto4%
DAMIDEL3%
PROBITE2%
Open — no brand owns it (10 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +115.6% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.1×

Open Trend

Top wacky worm search terms

senko worms for bass fishing113K/yr +134.6%5.1% conv.
senko79K/yr +145.3%3.4% conv.
yamamoto senko73K/yr +159.8%4.8% conv.
fishing worms68K/yr +92.2%0.9% conv.
yamamoto67K/yr +57.5%0.9% conv.
senko worms49K/yr +116.2%3.8% conv.
wacky worm44K/yr +130.5%1.9% conv.
senkos39K/yr +153.9%2.4% conv.
yamamoto baits43K/yr +78.0%1.3% conv.
wacky worms for bass fishing27K/yr +210.5%3.2% conv.

All search terms

Top wacky worm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yum Lures Dinger Classic Worm All-Purpose Soft Plastic Bass Fishing Lure 100 Pack Watermelon Red Flake 5 Inch

Yum Lures$28.104.8★1,285 rev

Yamamoto 5 SENKO GREEN PUMPKIN W/ LARGE BLACK FLAKE (10 PACK)

Yamamoto$7.784.8★6,366 rev

Gary Yamamoto 6 SENKO GREEN PUMPKIN W/ LARGE RED FLAKE (5 PACK)

Yamamoto$6.904.7★1,596 rev

Yamamoto 5 SENKO WATERMELON W/ COPPER FLAKE/ORANGE W/ RED FLAKE (10 PACK)

Yamamoto$7.674.8★6,366 rev

Yamamoto 5 Senko Bluegrass (10 Pack)

Yamamoto$9.754.8★6,366 rev

Newest

by launch date

Senko Worms for Bass Fishing: 40PCS 5.5 Wacky Worm Lures Kit with Box | Senkos Soft Plastic Baits for Freshwater Saltwater | Slow-Fluttering Action

LURESMEOW$16.10114 rev

1y ago

YUM Dinger Bulk 30-Pack - Black/Blue Laminate - 5

Yum Lures$11.43585 rev

1y ago

DAMIDEL 30 Pcs 5.5 /0.35oz 4/0.2oz Senko Wacky Worms Soft Fishing LuresClassics/Soft 5 Colors Mixed Kit Plastic Worm Stick Baits for Bass Freshwater Saltwater Fishing (Worm-10cm)

DAMIDEL$10.02152 rev

2y ago

PROBITE Soft Fishing Worm 100PCS 3/4/5/6 Mega Value Pack Senko Style Soft Lures for Bass Plastic Worm Stick Baits Multicolor Cost-Effective Fishing Gift

PROBITE$21.67235 rev

2y ago

Yum Lures Dinger Classic Worm All-Purpose Soft Plastic Bass Fishing Lure 100 Pack Watermelon Red Flake 5 Inch

Yum Lures$28.101,285 rev

6y ago

What buyers say about wacky worm

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good quality”

Value For Money21%

“decent price”

Color18%

“Nice colors”

Durability9%

“Durable and catch so many fish”

Material Quality6%

“great looking soft plastic”

Efficiency5%

“Work well”

Advertised Vs Actual Product3%

“Item was exactly as described”

Flexibility2%

“Good movement and very flexible”

Water Resistance2%

“I like that these sink faster than other brands”

Ease Of Cleaning2%

“cleaner then worms”

What buyers complain about

Durability22%

“Break easily”

Thickness15%

“WAY to big. thick”

Size-Overall8%

“Tiny”

Quality-Overall7%

“cheap side”

Value For Money5%

“More expensive worm name”

Material Quality5%

“The material feels a bit off compared to other senko-style baits Ive used”

Defective Material/Parts4%

“looks like it was a manufacturer defect”

Stiffness4%

“Kind of stiff”

Soft Feel4%

“Too soft”

Ease Of Use4%

“Hard to hook em without ripping the wrom”

Top return reasons

Color25%

Size-Overall22%

Advertised Vs Actual Product14%

Quality-Overall12%

Value For Money11%

Functionality-Overall4%

Shape/Style3%

Defective Material/Parts3%

Thickness1%

Thin1%

Common questions

Is wacky worm profitable to sell on Amazon United States?: The niche generates $462K/yr across 43 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +115.6%. Flapen's verdict: Worth a look (62/100).
How competitive is the wacky worm niche?: 16 brands and 49 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in wacky worm?: Top complaints mined from reviews: Durability, Thickness, Size-Overall. The return rate is 0.3%.
When does demand for wacky worm peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.1× the quietest.
What does it cost to enter the wacky worm niche?: Listings span $3.91–$28.10; the average listing price is $11.60 (sweet spot $15–$100). The average incumbent carries 2,893 reviews — the moat a new listing must climb.