Is volleyball keychain profitable to sell on Amazon United States?

The niche generates $58K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -31.3%. Flapen's verdict: Skip it (35/100).

How competitive is the volleyball keychain niche?

13 brands and 15 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in volleyball keychain?

Top complaints mined from reviews: Size-Overall, Strength, Value For Money. The return rate is 2.1%.

When does demand for volleyball keychain peak?

Demand peaks in Sep–Oct–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the volleyball keychain niche?

Listings span $5.69–$38.61; the average listing price is $12.73 (sweet spot $15–$100). The average incumbent carries 109 reviews — the moat a new listing must climb.

volleyball keychain

Skip it

Soft demand (-31.3% this quarter) — this niche doesn't clear our bar today.

Review moat

Great109.13

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good$5.69–$38.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.73

avg listing price — sweet spot $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad72%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$58K

$58K/yr · 221K searches

Growth

Bad-31.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, volleyball keychain is a $58K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 35/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

volleyball keychain market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $76K–$102K; units × avg price
Conversion rate: 2.1%
Avg BSR: #9,611
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.9%
Avg brand age: 20 months
Avg seller age: 199 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

19%

Tandem Sport61%
TUSAUW7%
Fuerxy4%
WJR3%
ZWxqysp3%
Novel Merk3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.3% search growth over the last 90 days.

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top volleyball keychain search terms

volleyball keychain125K/yr -33.8%1.0% conv.
volleyball keychains31K/yr +1.6%0.8% conv.
volleyball keychains for team10K/yr -14.2%0.6% conv.
volleyball bag charm13K/yr -47.3%0.2% conv.
volleyball plush keychain9K/yr -44.5%0.7% conv.
volleyball keychain bulk14K/yr -46.1%0.2% conv.
volleyball key chain10K/yr -27.6%1.8% conv.
volleyball keychains for backpacks9K/yr -76.3%1.9% conv.

All search terms

Top volleyball keychain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tandem Sport Volleyball Key Chain - Mini Volleyball On Key Ring - Volleyball Keychain for Backpacks Gym Bags Purses - Volleyball Themed Party Supplies - Gift for Volleyball Players

Tandem Sport$8.304.6★385 rev

Tandem Sport Volleyball Key Chain - Mini Volleyball On Key Ring - Pink and White Volleyball Keychain for Backpacks Gym Bags Purses - Volleyball Themed Party Supplies - Gift for Volleyball Players

Tandem Sport$8.304.6★385 rev

TUSAUW 4 Pcs Cute Volleyball Smiley Plush Keychain Gift Soft Sports Stuffed Plush Pendant Volleyball Players Team Party Favors Volleyball Graduation Gifts for Team Girls Boys Coach Coworker Friend

TUSAUW$20.624.5★14 rev

Fuerxy Simulation Mini Ball keychain Sport Ball Theme Key Chains for Backpack Charm Keychains Accessories Ball Gifts for Men Fans(Volleyball)

Fuerxy$5.694.4★49 rev

WJR Sparkling Sport Ball Keychain Rhinestone Baseball Football Key Ring Shining Gift for Sport Lover Purse Bag Accessories-volleyball

WJR$6.894.6★89 rev

Newest

by launch date

Lesnala 16 Pcs Acrylic Volleyball keychain 2.36 Inch Personalized volleyball gifts for team Sports keychains for Sublimation DIY Crafting Keychain Volleyball party favors Sports tags

Lesnala$9.8561 rev

8mo ago

Vitavumt Sparkling Sport Ball Keychain Rhinestone Baseball Football Key Ring Shining Gift for Sport Lover Purse Bag Accessories (M-Volleyball)

Vitavumt$9.917 rev

8mo ago

TUSAUW 8 Pcs Cute Volleyball Smiley Plush Keychain Gift Soft Sports Stuffed Plush Pendant Volleyball Players Team Party Favors Volleyball Graduation Gifts for Team Girls Boys Coach Coworker Friend

TUSAUW$38.6114 rev

10mo ago

RUIFUUU 2Pcs Pink Volleyball Keychains Mini Sport Volleyball Key Chain

RUIFUU$7.195 rev

11mo ago

Fuerxy Simulation Mini Ball keychain Sport Ball Theme Key Chains for Backpack Charm Keychains Accessories Ball Gifts for Men Fans(Volleyball)

Fuerxy$5.6949 rev

1y ago

What buyers say about volleyball keychain

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall39%

“Great quality”

Size-Overall17%

“Perfect size”

Gifting Purpose11%

“Great gift”

Chain/Key Quality11%

“As described cool keychain”

Soft Feel11%

“Soft and Cute”

Value For Money6%

“Worthy of that spend”

Advertised Vs Actual Product6%

“As described”

What buyers complain about

Size-Overall58%

“Bigger than I expected”

Strength25%

“Weak”

Value For Money8%

“Not really worth $18”

Print Quality8%

“The print was on only one side”

Top return reasons

Size-Overall43%

Quality-Overall15%

Value For Money9%

Advertised Vs Actual Product7%

Chain/Key Quality6%

Shape/Style6%

Adhesion/Stickiness4%

Defective Material/Parts3%

Material Quality3%

Durability3%

Common questions

Is volleyball keychain profitable to sell on Amazon United States?: The niche generates $58K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -31.3%. Flapen's verdict: Skip it (35/100).
How competitive is the volleyball keychain niche?: 13 brands and 15 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in volleyball keychain?: Top complaints mined from reviews: Size-Overall, Strength, Value For Money. The return rate is 2.1%.
When does demand for volleyball keychain peak?: Demand peaks in Sep–Oct–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the volleyball keychain niche?: Listings span $5.69–$38.61; the average listing price is $12.73 (sweet spot $15–$100). The average incumbent carries 109 reviews — the moat a new listing must climb.