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73

volleyball

Launch it

A $8.1M/yr market growing +17.7% this quarter with returns at 1.8% — clears our launch bar.

Market size 100Growth 47Conversion 58Competition 91Returns 80Price range 80Avg price 95Brand share 85Review moat 50Quality gap 38

Market size

Incredible$8.1M

$8.1M/yr · 5.2M searches

Avg price

Incredible$31.44

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Brand share

Great50%

top-5 brand share — no brand owns this niche

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Great$9.38–$114.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,520.83

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+17.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, volleyball is a $8.1M/yr Amazon United States market (5.2M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Dec. Verdict: Launch it — 73/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

volleyball market data

Units sold / yr
200K–250K
avg 2,500–3,000/product
Revenue / yr
$6.3M–$7.9M
units × avg price
Conversion rate
5.0%
Avg BSR
#34
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
2.6%
Avg brand age
38 months
Avg seller age
144 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

83

Top-5 brand share

50%

Top 20: 95%

Top-5 click share

24%

Top 20: 56%

Open market

44%

  • WILSON12%
  • Molten12%
  • Tachikara11%
  • Champion Sports9%
  • Wisdom Leaves6%
  • Mikasa6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.7% search growth over the last 90 days.
175K125KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Top volleyball search terms

  • volleyball3.8M/yr
  • beach volleyball157K/yr
  • volleyballs185K/yr
  • molten volleyball176K/yr
  • volley ball106K/yr
  • outdoor volleyball76K/yr
  • tachikara volleyball106K/yr
  • volleyball ball94K/yr
  • pelota de voleibol50K/yr
  • vollyball53K/yr
All search terms

Top volleyball products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$242K6%$484K9%$726K12%$968K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about volleyball

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Much higher quality than I expected for the price”

Value For Money11%

“Good Value”

Soft Feel8%

“Is soft”

Color7%

“true color”

Durability6%

“It has held up well through regular use”

Inflation/Deflation4%

“Inflated without any issues”

Advertised Vs Actual Product3%

“As advertised”

Suitability Beginner3%

“Im a beginner”

Size-Overall3%

“True to size”

Ease Of Use3%

“Easy and pretty”

What buyers complain about

Quality-Overall20%

“Cheap quality”

Inflation/Deflation19%

“Will not stay inflated”

Durability15%

“Not durable”

Stitch/Finish/Polish5%

“The seams came apart after the first use”

Leak-Proof3%

“All 6 balls have small leaks in them”

Material Quality3%

“Weak material”

Hard Feel3%

“Wasnt smooth as it should be”

Flatness3%

“it went flat in two days”

Pain Relief-Overall3%

“where harder balls can sometimes cause discomfort”

Size-Overall3%

“It is too tall”

Top return reasons

Inflation/Deflation15%
Size-Overall9%
Material Quality8%
Value For Money8%
Leak-Proof8%
Functionality-Overall7%
Advertised Vs Actual Product6%
Quality-Overall5%
Hard Feel5%
Color3%

Common questions

Is volleyball profitable to sell on Amazon United States?
The niche generates $8.1M/yr across 69 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +17.7%. Flapen's verdict: Launch it (73/100).
How competitive is the volleyball niche?
28 brands and 83 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in volleyball?
Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Durability. The return rate is 1.8%.
When does demand for volleyball peak?
Demand peaks in Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the volleyball niche?
Listings span $9.38–$114.41; the average listing price is $31.44 (sweet spot $15–$100). The average incumbent carries 1,521 reviews — the moat a new listing must climb.