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Volleyball

Volleyball clears our launch bar: a $8.1M/yr market growing +17.7% this quarter with returns at 1.8%.

Flapen Score

73
Launch it

Top 1% of 8,101 Sports & Outdoors niches · +26 vs the category median of 47

Market size 100Growth 47Conversion 58Competition 91Returns 80Price range 80Avg price 95Brand share 85Review moat 50Quality gap 38
This niche Category average · 8,101 niches

Is Volleyball profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Volleyball is a $8.1M/yr Amazon United States market (5.2M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Dec. Verdict: Launch it — 73/100.

Volleyball: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +17.7% over the last 90 days and 5.0% of searches end in a purchase.

$8.1M

revenue / yr

Units sold / yr250K
Search volume / yr+17.7%5.2M
Conversion rate5.0%
Avg price$31.44

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers28 · 83
Top-5 product click share24%
Open market50%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 69 products

Sponsored placement88%
New entrants (1y)8· 5 succeeded
Avg rating4.5★
Avg reviews1,521

Top Volleyball products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

$0$242K$484K$726K$968K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

83

Top-5 brand share

50%

Top 20: 95%

Top-5 click share

24%

Top 20: 56%

Open market

44%

  • WILSON12%
  • Molten12%
  • Tachikara11%
  • Champion Sports9%
  • Wisdom Leaves6%
  • Mikasa6%

Volleyball demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.2MCVR5.0%Products69Brands28Top 5 Brands50%OOS Rate2.6%Rating4.5★Reviews1,521Avg BSR#34
175K125KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Top Volleyball search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • volleyball3.8M/yr
  • beach volleyball157K/yr
  • volleyballs185K/yr
  • molten volleyball176K/yr
  • volley ball106K/yr
  • outdoor volleyball76K/yr
  • tachikara volleyball106K/yr
  • volleyball ball94K/yr
  • pelota de voleibol50K/yr
  • vollyball53K/yr

What reviews say buyers love and hate about Volleyball

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall29%

Much higher quality than I expected for the price

Value For Money11%

Good Value

Soft Feel8%

Is soft

Color7%

true color

Durability6%

It has held up well through regular use

What buyers complain about

75% of reviews
Quality-Overall20%

Cheap quality

Inflation/Deflation19%

Will not stay inflated

Durability15%

Not durable

Stitch/Finish/Polish5%

The seams came apart after the first use

Leak-Proof3%

All 6 balls have small leaks in them

Volleyball return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Inflation/Deflation
15%
2Size-Overall
9%
3Material Quality
8%
4Value For Money
8%
5Leak-Proof
8%

Common Volleyball questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Volleyball 73/100 on Amazon United States — Launch it. The niche generates $8.1M/yr across 69 tracked products. 5 of 8 products launched in the last 360 days are still selling. Search demand moved +17.7% over the last 90 days.
Search demand for Volleyball on Amazon United States peaks in Dec, where the busiest month runs 2.4× the quietest.