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Virginia Tech

Maybe

Products sell for $23.28 on average, inside the sweet spot. But buyers convert on only 1.6% of searches, so Virginia Tech is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 8,101 Sports & Outdoors niches · +7 vs the category median of 47
Market size
$82K/yr218K searches / yr
90-day growth
+60.6%search demand this quarter
Competition
37%top-5 click share · 20 brands · 22 sellers

Flapen Score

Virginia Tech against its category

The dotted line is the Sports & Outdoors average. Past it, Virginia Tech is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Virginia Tech market on Amazon at a glance

Shoppers on Amazon United States searched for Virginia Tech 218K times last year and spent an estimated $82K. The top 5 brands take 73% of clicks. Demand peaks in May–Sep–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +60.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
+60.6%
Conversion, latest week
1.6%
Market size, estimated
$82Ka year
Peak month
December6.0× the quietest month
Top search term
virginia tech92K searches a year

02 · Price

A sale here is worth $23.28.

Listings sell for $23.28 on average, from $5.29 to $58.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $23.28 that is $0 to $2K a year per listing.

Average price
$23.28inside the $15 to $100 sweet spot
Price range
$5.29–$58.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #3,025 within T-Shirts. It carries 2,051 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
94%
Out of stock, average day
4.4%
Average rank
#3,025in T-Shirts
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,051per listing
Listings tracked
53

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Virginia Tech products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

37%

Top 20: 69%

Open market

24%

  • Brand 140%
  • Brand 218%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Virginia Tech search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Sep, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Virginia Tech search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • virginia tech92K/yr
  • virginia tech merch57K/yr
  • virginia tech shirt35K/yr
  • virginia tech gifts8K/yr
  • va tech merchandise10K/yr
  • virginia tech tshirt6K/yr
  • va tech5K/yr
  • virginia tech apparel5K/yr

Reviews and returns

What reviews say buyers love and hate about Virginia Tech

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
17%of negative reviews mention “Advertised Vs Actual Product”
2.5%of orders come back
“False advertising”
A buyer, on “Advertised Vs Actual Product”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Virginia Tech questions

Answered from the same tracked data.