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52

vikings shirt

Worth a look

Shows a sweet-spot price point ($24.94 avg), but high returns (9.0%) keeps it on the watch list.

Market size 31Growth 66Conversion 24Competition 88Returns 11Price range 89Avg price 95Brand share 65Review moat 48Quality gap 32

Avg price

Incredible$24.94

avg listing price — sweet spot $15–$100

Price range

Great$12.87–$105.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great27%

top-5 click share — an open shelf

Growth

Good+45.2%

90-day search growth — must beat 0% to launch

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,705.24

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$140K

$140K/yr · 295K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.0%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, vikings shirt is a $140K/yr Amazon United States market (295K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

vikings shirt market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$75K–$100K
units × avg price
Conversion rate
1.9%
Avg BSR
#19,699
Page quality
0%
Prime
83%
Sponsored
58%
Out of stock
16.4%
Avg brand age
42 months
Avg seller age
181 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

29

Top-5 brand share

66%

Top 20: 94%

Top-5 click share

27%

Top 20: 59%

Open market

30%

  • Junk Food35%
  • FOCO13%
  • Xtreme Apparrel9%
  • Ultra Game5%
  • Wes and Willy4%
  • Littlearth3%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +45.2% search growth over the last 90 days.
23K18KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 20.6×

Top vikings shirt search terms

  • minnesota vikings t shirt8K/yr
  • vikings t shirt12K/yr
  • vikings shirt40K/yr
  • minnesota vikings shirt18K/yr
  • minnesota vikings shirts for men10K/yr
  • mn vikings shirt7K/yr
  • minnesota vikings womens apparel49K/yr
  • minnesota vikings shirts9K/yr
  • mn vikings womens apparel46K/yr
  • vikings tshirt11K/yr
All search terms

Top vikings shirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$6K6%$8K8%$11K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about vikings shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Size was accurate”

Comfort-Overall14%

“Very comfortable”

Quality-Overall11%

“It seems well-made”

Warmth7%

“Warm, thick kind of like a jacket”

Color6%

“Pretty color”

Machine Wash Suitability4%

“It washes great”

Pockets/Compartments4%

“I am keeping it because I love the flannel look, the pockets and the purple color”

Value For Money3%

“For the price this is a great budget option for a ren fair outfit”

Advertised Vs Actual Product3%

“Great product as advertised”

Soft Feel2%

“Well made and soft”

What buyers complain about

Size-Overall20%

“where I always have fit issues”

Quality-Overall11%

“turned into 2Xl very cheap quality”

Material Quality5%

“Cheap materials not worth more than $10 bucks”

Warmth4%

“It is really hot”

Allergies4%

“is super itchy material”

Shrinkage Resistance4%

“3Xl will shrink to a 2x tight”

Value For Money4%

“Pay $10 bucks not $16”

Thin4%

“Thin material”

Breathability2%

“he did say it wasnt breathable”

Collar Quality2%

“especially the collar”

Top return reasons

Size-Overall47%
Chest Fit9%
Length7%
Material Quality6%
Sleeve Fit6%
Color5%
Shoulder Fit3%
Advertised Vs Actual Product2%
Shape/Style2%
Arm Fit2%

Common questions

Is vikings shirt profitable to sell on Amazon United States?
The niche generates $140K/yr across 89 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +45.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the vikings shirt niche?
34 brands and 29 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in vikings shirt?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 9.0% — above our launch gate.
When does demand for vikings shirt peak?
Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 20.6× the quietest.
What does it cost to enter the vikings shirt niche?
Listings span $12.87–$105.16; the average listing price is $24.94 (sweet spot $15–$100). The average incumbent carries 1,705 reviews — the moat a new listing must climb.