Is vikings blanket profitable to sell on Amazon United States?

The niche generates $16K/yr across 19 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (38/100).

How competitive is the vikings blanket niche?

10 brands and 16 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in vikings blanket?

Top complaints mined from reviews: Thickness, Quality-Overall, Value For Money. The return rate is 1.3%.

When does demand for vikings blanket peak?

Demand peaks in Nov–Dec; the busiest month runs 21.9× the quietest.

What does it cost to enter the vikings blanket niche?

Listings span $17.63–$48.27; the average listing price is $28.42 (sweet spot $15–$100). The average incumbent carries 2,716 reviews — the moat a new listing must climb.

vikings blanket

Skip it

A small market ($16K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$28.42

avg listing price — sweet spot $15–$100

Price range

Incredible$17.63–$48.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,715.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Bad-20.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$16K

$16K/yr · 58K searches

According to Flapen's Amazon United States niche tracking, vikings blanket is a $16K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

vikings blanket market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $43K–$57K; units × avg price
Conversion rate: 1.0%
Avg BSR: #1,206
Page quality: 0%
Prime: 79%
Sponsored: 58%
Out of stock: 31.7%
Avg brand age: 47 months
Avg seller age: 207 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

12%

FOCO39%
LCXAPPE20%
Northwest11%
Generic8%
Pegasus Sports LLC5%
Logo Brands4%
Open — no brand owns it (4 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 21.9×

Open Trend

Top vikings blanket search terms

minnesota vikings blanket23K/yr -21.3%1.2% conv.
vikings blanket26K/yr -29.1%2.8% conv.
mn vikings blanket5K/yr +9.0%1.4% conv.
vikings throw blanket4K/yr -10.0%0.7% conv.

All search terms

Top vikings blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LCXAPPE Football Fans Blanket 60 x 50 City Sports Gifts for Team Fans Sports Stuff for Football Lovers Bedroom Decor Sofa Couch Bed

LCXAPPE$22.314.7★41 rev

FOCO Minnesota Vikings NFL Supreme Slumber Plush Throw

FOCO$30.954.3★308 rev

FOCO NFL Micro Raschel Plush Throw Blanket Stripe Logo 45 x 60 Minnesota Vikings

FOCO$26.094.3★466 rev

Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Royal Purple Gold

Generic$29.514.6★359 rev

Pegasus Sports Vintage Arch Block Logo Flannel Ultra Soft Blanket (Vikings)

Pegasus Sports LLC$24.174.4★28 rev

Newest

by launch date

LCXAPPE Football Fans Blanket 60 x 50 City Sports Gifts for Team Fans Sports Stuff for Football Lovers Bedroom Decor Sofa Couch Bed

LCXAPPE$22.3141 rev

5mo ago

Allenjoy 57 X 50 Fiery Game Spirit Blanket Helmet Flame Burst Throw Blankets Couch Bed Living Room Decor Soft Durable Washable

Allenjoy$24.890 rev

8mo ago

Northwest NFL Minnesota Vikings Strip Sack Taffeta Outdoor Blanket Foldable Camping Picnic Ground Mat 60 x 70 Inches

Northwest$25.224 rev

9mo ago

Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Royal Purple Gold

Generic$29.51359 rev

10mo ago

qzaadyu Football Gifts Blanket Football Fans Gifts for Men Women City Football Blanket Flannel Throw Blanket for Team Lover Player for Christmas Birthday Thanksgiving 50x40

qzaadyu$20.69122 rev

11mo ago

What buyers say about vikings blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel17%

“Pro's: The blanket is very soft and its comfortable”

Sharpness13%

“Sharp towel”

Gifting Purpose13%

“Perfect gift”

Quality-Overall13%

“Good quality”

Size-Overall6%

“Perfect size for my grandson whos dad”

Advertised Vs Actual Product6%

“I am turned out exactly as I had planned”

Value For Money6%

“Perfect for price”

Comfort-Overall4%

“Pro's: The blanket is very soft and its comfortable”

Material Quality3%

“Its 100% polyester”

What buyers complain about

Thickness47%

“This towel is about as thick a piece of tissue paper”

Quality-Overall7%

“cheap looking and feeling”

Value For Money7%

“not worth $50”

Warmth4%

“Not anything to keep a person or pet warm”

Gifting Purpose4%

“So disappointed, this was a bday gift for husband”

Durability4%

“After first washing Im sure it will fall apart”

Top return reasons

Thin31%

Material Quality19%

Quality-Overall14%

Advertised Vs Actual Product10%

Value For Money9%

Size-Overall9%

Thickness4%

Design-Overall2%

Color1%

Common questions

Is vikings blanket profitable to sell on Amazon United States?: The niche generates $16K/yr across 19 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (38/100).
How competitive is the vikings blanket niche?: 10 brands and 16 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in vikings blanket?: Top complaints mined from reviews: Thickness, Quality-Overall, Value For Money. The return rate is 1.3%.
When does demand for vikings blanket peak?: Demand peaks in Nov–Dec; the busiest month runs 21.9× the quietest.
What does it cost to enter the vikings blanket niche?: Listings span $17.63–$48.27; the average listing price is $28.42 (sweet spot $15–$100). The average incumbent carries 2,716 reviews — the moat a new listing must climb.