Viking Axe

Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $230K a year.

Searches, last 12 months

470K

Growth, 90 days vs prior 90

-7.5%

Conversion, latest week

0.8%

Market size, estimated

$230Ka year

Peak month

December2.4× the quietest month

Top search term

viking axe198K searches a year

Listings sell for $61.27 on average, from $10.78 to $135.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $61.27 that is $0 to $6K a year per listing.

Average price

$61.27inside the $15 to $100 sweet spot

Price range

$10.78–$135.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

1.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #346 within Knives & Tools. It carries 271 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

88%

Out of stock, average day

4.7%

Average rank

#346in Knives & Tools

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

271per listing

Listings tracked

57

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months