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Vesta Self-powered Indoor Space Heater & Stove By Instafire

Fail

Demand is soft, at -94.6% this quarter, so Vesta Self-powered Indoor Space Heater & Stove By Instafire is a Fail.

Flapen Score
33
33 / 100
Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 47
Market size
$14K/yr135K searches / yr
90-day growth
-94.6%search demand this quarter
Competition
68%top-5 click share · 8 brands · 40 sellers

Flapen Score

Vesta Self-powered Indoor Space Heater & Stove By Instafire against its category

The dotted line is the Sports & Outdoors average. Past it, Vesta Self-powered Indoor Space Heater & Stove By Instafire is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vesta Self-powered Indoor Space Heater & Stove By Instafire market on Amazon at a glance

Shoppers on Amazon United States searched for Vesta Self-powered Indoor Space Heater & Stove By Instafire 135K times last year and spent an estimated $14K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -94.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-94.6%
Conversion, latest week
0.3%
Market size, estimated
$14Ka year
Peak month
January49.8× the quietest month
Top search term
vesta heater and cooker44K searches a year

02 · Price

A sale here is worth $29.89.

Listings sell for $29.89 on average, from $11.28 to $87.00. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $29.89 that is $0 to $3K a year per listing.

Average price
$29.89inside the $15 to $100 sweet spot
Price range
$11.28–$87.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #342 within Camp Kitchen. It carries 1,947 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
82%
Out of stock, average day
16.6%
Average rank
#342in Camp Kitchen
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,947per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Vesta Self-powered Indoor Space Heater & Stove By Instafire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

40

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

  • Brand 130%
  • Brand 224%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (2 brands, 10%)

Demand

Vesta Self-powered Indoor Space Heater & Stove By Instafire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 49.8×

Search terms

Top Vesta Self-powered Indoor Space Heater & Stove By Instafire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vesta heater and cooker44K/yr
  • sterno heater15K/yr
  • instafire vesta heater and stove15K/yr
  • vesta self-powered indoor space heater & stove by instafire15K/yr
  • vesta stove4K/yr
  • canned heat heater13K/yr
  • vesta heater and stove3K/yr
  • insta fire vesta heater6K/yr
  • instafire vesta5K/yr
  • vesta instafire4K/yr

Reviews and returns

What reviews say buyers love and hate about Vesta Self-powered Indoor Space Heater & Stove By Instafire

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Leak-Proof”
2.4%of orders come back
“2 cans leaked”
A buyer, on “Leak-Proof”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Vesta Self-powered Indoor Space Heater & Stove By Instafire questions

Answered from the same tracked data.