Vanderbilt Apparel
FailBuyers convert on only 1.8% of searches, so Vanderbilt Apparel is a Fail.
- Flapen Score
- 42 / 100Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 4742
- Market size
- $102K/yr188K searches / yr
- 90-day growth
- -2.8%search demand this quarter
- Competition
- 35%top-5 click share · 22 brands · 54 sellers
Flapen Score
Vanderbilt Apparel against its category
The dotted line is the Sports & Outdoors average. Past it, Vanderbilt Apparel is stronger. Inside it, weaker.
Market
The Vanderbilt Apparel market on Amazon at a glance
Shoppers on Amazon United States searched for Vanderbilt Apparel 188K times last year and spent an estimated $102K. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.
- Searches, last 12 months
- 188K
- Growth, 90 days vs prior 90
- -2.8%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $102Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- vanderbilt university merchandise83K searches a year
02 · Price
A sale here is worth $29.40.
Listings sell for $29.40 on average, from $10.65 to $281.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $29.40 that is $0 to $3K a year per listing.
- Average price
- $29.40inside the $15 to $100 sweet spot
- Price range
- $10.65–$281.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #7,777 within T-Shirts. It carries 3,525 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 91%
- Out of stock, average day
- 8.4%
- Average rank
- #7,777in T-Shirts
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 3,525per listing
- Listings tracked
- 54
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Vanderbilt Apparel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vanderbilt University Official Stacked Unisex Adult T-Shirt Stacked Small
- Price
- $18.77
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 5y ago

Vanderbilt University Official Primary Logo Unisex Adult T-Shirt Vanderbilt University Small
- Price
- $18.69
- Rating
- 4.5/5
- Reviews
- 1,944
- Age
- 5y ago

Elite Authentics Vanderbilt Commodores Adult Unisex White Cotton Baseball Cap
- Price
- $21.93
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 2y ago

Vanderbilt University Official Stacked Unisex Adult T-Shirt Stacked Large
- Price
- $19.05
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 5y ago

Vanderbilt University Official Stacked Unisex Adult T-Shirt Stacked Medium
- Price
- $18.76
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 5y ago
Trending
estimated 90-day click momentum
Vanderbilt Cornhole Boards 2x4 Solid Wood Corn Hole Set Officially Licensed Cornhole Boards Comes with (2) Boards & (8) Bags
- Price
- $281.59
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

Wes and Willy NCAA Mens Floral Swim Trunks Vanderbilt Commodores Black XXL
- Price
- $58.98
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 2y ago

Vanderbilt University Official Distressed Primary Unisex Adult T-Shirt White Medium
- Price
- $17.91
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 5y ago

Barnesmith Mens Classic - Cotton Long Sleeve T-Shirt with Classic Logo
- Price
- $29.37
- Rating
- 4.6/5
- Reviews
- 3,286
- Age
- 6y ago

Vanderbilt University Official Stacked Unisex Adult T-Shirt Stacked Small
- Price
- $18.77
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 5y ago
Newest
by launch date
LOGOVISION Vanderbilt University Arch Logo Unisex Adult T Shirt Black Large
- Price
- $18.28
- Rating
- 4.5/5
- Reviews
- 274
- Age
- 1y ago

Legacy NCAA Officially Licensed Baseball Hat Vanderbilt Commodores Lightweight Cap for Men & Women Heritage Twill Adjustable (HTA) Stone/Black One Size Fits Most Adjustable Closure
- Price
- $29.52
- Rating
- 4.6/5
- Reviews
- 205
- Age
- 1y ago

Barnesmith Vanderbilt University Vandy Commodores Hooded Sweatshirt Heritage Charcoal Grey Small
- Price
- $44.75
- Rating
- 4.6/5
- Reviews
- 7,702
- Age
- 1y ago

Vanderbilt MI Vintage Athletic Sports JSN2 Navy Print T-Shirt
- Price
- $15.66
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 2y ago

Logo Brands NCAA Vanderbilt Commodores 15oz Stripe Mug - Team Logo Inside Print Standard Handle Microwave & Dishwasher Safe
- Price
- $15.33
- Rating
- 4.6/5
- Reviews
- 492
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
22 falling
Sellers
54
Est. top-5 brand share
70%
Top 20: 99%
Est. top-5 click share
35%
Top 20: 72%
Open market
25%
- Vanderbilt University24%
- LOGOVISION20%
- Barnesmith11%
- Elite Authentics11%
- Wes and Willy5%
- Fan Frenzy Gifts5%
Demand
Vanderbilt Apparel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Vanderbilt Apparel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vanderbilt university merchandise83K/yr
- vanderbilt46K/yr
- vanderbilt tshirt26K/yr
- vanderbilt shirt11K/yr
- vanderbilt university7K/yr
- vanderbilt merch5K/yr
- vanderbilt university apparel10K/yr
Reviews and returns
What reviews say buyers love and hate about Vanderbilt Apparel
We read the reviews and the return reasons for every product selling here.
“It just seems to smell a little different than the ones I bought when I lived in Europe”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vanderbilt Apparel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









