vanderbilt apparel
Skip itWeak search conversion (1.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$29.40avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Price range
Okay$10.65–$281.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,524.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$102K$102K/yr · 188K searches
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, vanderbilt apparel is a $102K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
vanderbilt apparel market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $118K–$147K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #7,777
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 76%
- Out of stock
- 8.4%
- Avg brand age
- 53 months
- Avg seller age
- 158 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
54
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
35%
Top 20: 72%
Open market
25%
- Vanderbilt University24%
- LOGOVISION20%
- Barnesmith11%
- Elite Authentics11%
- Wes and Willy5%
- Fan Frenzy Gifts5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Top vanderbilt apparel search terms
- vanderbilt university merchandise83K/yr
- vanderbilt46K/yr
- vanderbilt tshirt26K/yr
- vanderbilt shirt11K/yr
- vanderbilt university7K/yr
- vanderbilt merch5K/yr
- vanderbilt university apparel10K/yr
Top vanderbilt apparel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vanderbilt University Official Stacked Unisex Adult T-Shirt Stacked Small
Vanderbilt University$18.774.4★108 rev
Vanderbilt University Official Primary Logo Unisex Adult T-Shirt Vanderbilt University Small
LOGOVISION$18.694.5★1,944 rev
Elite Authentics Vanderbilt Commodores Adult Unisex White Cotton Baseball Cap
Elite Authentics$21.934.7★23 rev
Vanderbilt University Official Stacked Unisex Adult T-Shirt Stacked Large
Vanderbilt University$19.054.4★108 rev
Vanderbilt University Official Stacked Unisex Adult T-Shirt Stacked Medium
Vanderbilt University$18.764.4★108 rev
Newest
by launch date
LOGOVISION Vanderbilt University Arch Logo Unisex Adult T Shirt Black Large
LOGOVISION$18.28274 rev
Legacy NCAA Officially Licensed Baseball Hat Vanderbilt Commodores Lightweight Cap for Men & Women Heritage Twill Adjustable (HTA) Stone/Black One Size Fits Most Adjustable Closure
Legacy$29.52205 rev
Barnesmith Vanderbilt University Vandy Commodores Hooded Sweatshirt Heritage Charcoal Grey Small
Barnesmith$44.757,702 rev
Vanderbilt MI Vintage Athletic Sports JSN2 Navy Print T-Shirt
Jim Shorts - Vanderbilt Michigan T-shirts & Tees$15.6610 rev
Logo Brands NCAA Vanderbilt Commodores 15oz Stripe Mug - Team Logo Inside Print Standard Handle Microwave & Dishwasher Safe
Logo Brands$15.33492 rev
Trending
90-day click momentum
Vanderbilt Cornhole Boards 2x4 Solid Wood Corn Hole Set Officially Licensed Cornhole Boards Comes with (2) Boards & (8) Bags
Generic$281.595.0★
Wes and Willy NCAA Mens Floral Swim Trunks Vanderbilt Commodores Black XXL
Wes and Willy$58.984.5★
Vanderbilt University Official Distressed Primary Unisex Adult T-Shirt White Medium
Vanderbilt University$17.914.1★
Barnesmith Mens Classic - Cotton Long Sleeve T-Shirt with Classic Logo
Barnesmith$29.374.6★
Vanderbilt University Official Stacked Unisex Adult T-Shirt Stacked Small
Vanderbilt University$18.774.4★
What buyers say about vanderbilt apparel
What buyers praise and complain about, mined from review topics.What buyers love
“Its always been my fave scent”
“Sizing is accurate”
“I honestly was impressed with the quality of this shirt”
“Price was reasonable too”
“comfortable”
“The color is very nice”
“Exactly what I expected”
“Great if you work around ppl known to have breathing issues like Chronic CPD, Allergies,&Lung Cancer”
“The fabric feels soft, comfortable, and well made”
“it is still a soft & beautiful flag”
What buyers complain about
“It just seems to smell a little different than the ones I bought when I lived in Europe”
“spilled cologne remains”
“The size was to long”
“WASTE OF MONEY”
“Not the same”
“It was VERY thin”
“the color is different”
“I would size down”
“I wish that they were a little more tapered at the bottom of the legs”
“the print quality is poor”
Top return reasons
Common questions
- Is vanderbilt apparel profitable to sell on Amazon United States?
- The niche generates $102K/yr across 54 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the vanderbilt apparel niche?
- 22 brands and 54 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in vanderbilt apparel?
- Top complaints mined from reviews: Smell, Leak-Proof, Length. The return rate is 3.9%.
- When does demand for vanderbilt apparel peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the vanderbilt apparel niche?
- Listings span $10.65–$281.59; the average listing price is $29.40 (sweet spot $15–$100). The average incumbent carries 3,525 reviews — the moat a new listing must climb.