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54

uva

Worth a look

Shows low returns (0.0%), but a small market ($105K/yr) keeps it on the watch list.

Market size 26Growth 40Conversion 53Competition 69Returns 100Price range 80Avg price 93Brand share 47Review moat 42Quality gap 33

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.05

avg listing price — sweet spot $15–$100

Price range

Great$4.97–$59.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,278.23

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+12.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$105K

$105K/yr · 109K searches

According to Flapen's Amazon United States niche tracking, uva is a $105K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

uva market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$66K–$88K
units × avg price
Conversion rate
4.4%
Avg BSR
#708
Page quality
0%
Prime
97%
Sponsored
77%
Out of stock
11.3%
Avg brand age
61 months
Avg seller age
170 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

19

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

18%

  • University of Virginia43%
  • Desert Cactus16%
  • Uva7%
  • Barnesmith6%
  • LOGOVISION5%
  • The Game4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 46.6×

Top uva search terms

  • uva44K/yr
  • university of virginia29K/yr
  • uva merch12K/yr
  • virginia cavaliers11K/yr
  • university of virginia apparel10K/yr
  • uva apparel4K/yr
All search terms

Top uva products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$11K15%$16K20%$21K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about uva

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall25%

“So tasty”

Sweetness15%

“Sweet in the best way and super fresh”

Freshness9%

“Fresh taste”

Soft Feel5%

“The medical-grade silicone feels soft”

Quality-Overall5%

“These are nice quality cupcake toppers”

Value For Money4%

“these are a very fair value”

Crispiness4%

“crispness”

Size-Overall2%

“Great fit”

Flavor2%

“bursting with flavor”

Color2%

“The colors are vibrant”

What buyers complain about

Stale/Rotten/Spoiled31%

“some of it was spoiled”

Quality-Overall11%

“Not like from the store quality”

Taste-Overall9%

“No taste”

Sour6%

“Sour grapes”

Value For Money4%

“Expensive”

Color4%

“Color was not good”

Sweetness4%

“Not sweet”

Size-Overall3%

“Huge”

Hard Feel2%

“To soft”

Flavor2%

“Nowhere near the flavor of summer, often bitter and not even as good as a normal green grape”

Top return reasons

Size-Overall52%
Color11%
Advertised Vs Actual Product6%
Material Quality5%
Print Quality4%
Chest Fit4%
Quality-Overall4%
Shape/Style1%
Adhesion/Stickiness1%
Defective Material/Parts1%

Common questions

Is uva profitable to sell on Amazon United States?
The niche generates $105K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the uva niche?
15 brands and 19 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in uva?
Top complaints mined from reviews: Stale/Rotten/Spoiled, Quality-Overall, Taste-Overall. The return rate is 0.0%.
When does demand for uva peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 46.6× the quietest.
What does it cost to enter the uva niche?
Listings span $4.97–$59.92; the average listing price is $22.05 (sweet spot $15–$100). The average incumbent carries 2,278 reviews — the moat a new listing must climb.