uva
Worth a lookShows low returns (0.0%), but a small market ($105K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$22.05avg listing price — sweet spot $15–$100
Price range
Great$4.97–$59.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,278.23avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$105K$105K/yr · 109K searches
According to Flapen's Amazon United States niche tracking, uva is a $105K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
uva market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $66K–$88K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #708
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 77%
- Out of stock
- 11.3%
- Avg brand age
- 61 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
19
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
18%
- University of Virginia43%
- Desert Cactus16%
- Uva7%
- Barnesmith6%
- LOGOVISION5%
- The Game4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 46.6×
Top uva search terms
- uva44K/yr
- university of virginia29K/yr
- uva merch12K/yr
- virginia cavaliers11K/yr
- university of virginia apparel10K/yr
- uva apparel4K/yr
Top uva products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
University of Virginia Official Stacked Unisex Adult T-Shirt Athletic Heather Small
University of Virginia$17.974.6★111 rev

University of Virginia Official Uva Cavaliers Logo Unisex Adult Crewneck Sweatshirt Athletic Heather Medium
University of Virginia$38.254.2★27 rev

University of Virginia Official Primary Logo Unisex Adult T-Shirt Navy Medium
University of Virginia$18.974.2★97 rev

Desert Cactus University of Virginia Lanyard Cavaliers UVA Car Keys ID Badge Holder Lanyards Keychains Detachable Breakaway Snap Buckle Lanyards (Blue)
Desert Cactus$10.004.6★49 rev

Uva Nipple Covers for Women - Adhesive Bra Ultra-Thin Matte Silicone Hypoallergenic Reusable 20+ Times Confortable Nipple Pads Water-Resistant Pool Nipple Pasties (Crme Circular 1 Pair)
Uva$16.594.5★24 rev
Newest
by launch date
Uva Nipple Covers for Women - Adhesive Bra Ultra-Thin Matte Silicone Hypoallergenic Reusable 20+ Times Confortable Nipple Pads Water-Resistant Pool Nipple Pasties (Crme Circular 1 Pair)
Uva$16.5924 rev

Uva Nipple Covers for Women - Adhesive Bra Ultra-Thin Matte Silicone Hypoallergenic Reusable 20+ Times Confortable Nipple Pads Water-Resistant Pool Nipple Pasties (Caramel Circular 1 Pair)
Uva$17.7024 rev

Desert Cactus University of Virginia UVA Cavaliers Food Picks Cupcake and Cake Toppers Cake Pop Sticks - 25 Pcs Party Supplies and Decorations
Desert Cactus$11.8125 rev

Virginia VA Vintage Athletic Orange Sports Design Style 80s T-Shirt
Retro 80's Virginia VA T-Shirts & Tees$15.609 rev

Desert Cactus University of Virginia Baseball Hat Cavaliers UVA Wahoos Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style F1) White
Desert Cactus$28.4628 rev
Trending
90-day click momentum
Uva Nipple Covers for Women - Adhesive Bra Ultra-Thin Matte Silicone Hypoallergenic Reusable 20+ Times Confortable Nipple Pads Water-Resistant Pool Nipple Pasties (Caramel Circular 1 Pair)
Uva$17.704.5★

Uva Nipple Covers for Women - Adhesive Bra Ultra-Thin Matte Silicone Hypoallergenic Reusable 20+ Times Confortable Nipple Pads Water-Resistant Pool Nipple Pasties (Crme Circular 1 Pair)
Uva$16.594.5★

West Virginia University Official Stacked Unisex Adult T Shirt Navy Large
LOGOVISION$18.964.5★

University of Virginia Official Uva Cavaliers Logo Unisex Adult Crewneck Sweatshirt Athletic Heather Medium
University of Virginia$38.254.2★

Virginia Commonwealth University Official Primary Logo Unisex Adult T-Shirt Black Large
LOGOVISION$19.504.5★
What buyers say about uva
What buyers praise and complain about, mined from review topics.What buyers love
“So tasty”
“Sweet in the best way and super fresh”
“Fresh taste”
“The medical-grade silicone feels soft”
“These are nice quality cupcake toppers”
“these are a very fair value”
“crispness”
“Great fit”
“bursting with flavor”
“The colors are vibrant”
What buyers complain about
“some of it was spoiled”
“Not like from the store quality”
“No taste”
“Sour grapes”
“Expensive”
“Color was not good”
“Not sweet”
“Huge”
“To soft”
“Nowhere near the flavor of summer, often bitter and not even as good as a normal green grape”
Top return reasons
Common questions
- Is uva profitable to sell on Amazon United States?
- The niche generates $105K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the uva niche?
- 15 brands and 19 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in uva?
- Top complaints mined from reviews: Stale/Rotten/Spoiled, Quality-Overall, Taste-Overall. The return rate is 0.0%.
- When does demand for uva peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 46.6× the quietest.
- What does it cost to enter the uva niche?
- Listings span $4.97–$59.92; the average listing price is $22.05 (sweet spot $15–$100). The average incumbent carries 2,278 reviews — the moat a new listing must climb.