Utah Utes
FailShoppers spend an estimated $87K a year here, so Utah Utes is a Fail.
- Flapen Score
- 49 / 100Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 4749
- Market size
- $87K/yr140K searches / yr
- 90-day growth
- +25.0%search demand this quarter
- Competition
- 44%top-5 click share · 15 brands · 16 sellers
Flapen Score
Utah Utes against its category
The dotted line is the Sports & Outdoors average. Past it, Utah Utes is stronger. Inside it, weaker.
Market
The Utah Utes market on Amazon at a glance
Shoppers on Amazon United States searched for Utah Utes 140K times last year and spent an estimated $87K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.
- Searches, last 12 months
- 140K
- Growth, 90 days vs prior 90
- +25.0%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $87Ka year
- Peak month
- December5.3× the quietest month
- Top search term
- university of utah35K searches a year
02 · Price
A sale here is worth $23.68.
Listings sell for $23.68 on average, from $7.00 to $51.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $23.68 that is $0 to $2K a year per listing.
- Average price
- $23.68inside the $15 to $100 sweet spot
- Price range
- $7.00–$51.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #1,556 within T-Shirts. It carries 1,617 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 4.4%
- Average rank
- #1,556in T-Shirts
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 1,617per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Utah Utes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
University of Utah Official Stacked Unisex Adult T-Shirt Stacked Medium
- Price
- $17.99
- Rating
- 4.3/5
- Reviews
- 102
- Age
- 5y ago

University of Utah Official Est. Date Unisex Adult T-Shirt Est. Date X-Large
- Price
- $17.22
- Rating
- 4.3/5
- Reviews
- 102
- Age
- 5y ago

University of Utah Official Stacked Unisex Adult T-Shirt Stacked X-Large
- Price
- $17.89
- Rating
- 4.3/5
- Reviews
- 102
- Age
- 5y ago

Desert Cactus University of Utah Flag - 3 x 5 Feet UT Utes Banner Indoor/Outdoor Durable Fabric 100% Polyester Design (Design J)
- Price
- $25.63
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 3y ago

Rico Industries NCAA Utah Utes Classic 12 x 30 Felt Wall Dcor Pennant - Great for Home/Bed Room/Man Cave Dcor
- Price
- $10.98
- Rating
- 4.8/5
- Reviews
- 1,413
- Age
- 4y ago
Trending
estimated 90-day click momentum
Barnesmith University of Utah Utes Hooded Sweatshirt Heritage Red Medium
- Price
- $45.92
- Rating
- 4.6/5
- Reviews
- 7,702
- Age
- 4y ago

University of Utah Official Est. Date Unisex Adult T-Shirt Est. Date Large
- Price
- $18.05
- Rating
- 4.3/5
- Reviews
- 102
- Age
- 5y ago

Barnesmith University of Utah Utes Hooded Sweatshirt Heritage Red X-Large
- Price
- $47.57
- Rating
- 4.6/5
- Reviews
- 7,702
- Age
- 4y ago

Barnesmith University of Utah Utes Hooded Sweatshirt Heritage Red Small
- Price
- $49.94
- Rating
- 4.6/5
- Reviews
- 7,702
- Age
- 4y ago

University of Utah Official Stacked Unisex Adult T-Shirt Stacked Medium
- Price
- $17.99
- Rating
- 4.3/5
- Reviews
- 102
- Age
- 5y ago
Newest
by launch date
Warm Pals Swoop University of Utah Mascot U of U - Heatable Coolable Bedtime Comfort Plushie - 1.5lbs - Cozy Microwavable Lavender Scented Plush Toys - Heated Stuffed Animal Officially Licensed
- Price
- $32.38
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

Rico Industries NCAA Utah Utes 20oz Stainless Steel Tumbler with Lid - Great For Coffee Tea Water or Cocktails
- Price
- $23.38
- Rating
- 4.8/5
- Reviews
- 399
- Age
- 1y ago

Legacy NCAA Officially Licensed Baseball Hat Utah Utes Lightweight Cap for Men & Women Heritage Twill Adjustable (HTA) Stone/Scarlet One Size Fits Most Adjustable Closure
- Price
- $29.52
- Rating
- 4.6/5
- Reviews
- 205
- Age
- 1y ago

University of Utah Decals Utah Utes Stickers Car Water Bottle Laptop 14 Pc
- Price
- $12.78
- Rating
- 4.8/5
- Reviews
- 2,018
- Age
- 2y ago

Fan Frenzy Gifts UTAH Mens Athletic Tie Officially Licensed University of Utah Utes Tie | NCAA Sports Ties for Men | Machine-Washable Neckties Made of Microfiber
- Price
- $28.31
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
16
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 82%
Open market
12%
- University of Utah39%
- Desert Cactus19%
- Barnesmith11%
- Rico Industries9%
- Fan Frenzy Gifts6%
- PartyKandy3%
- Open — no brand owns it (9 brands, 12%)
Demand
Utah Utes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Search terms
Top Utah Utes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- university of utah35K/yr
- university of utah merch23K/yr
- utah utes39K/yr
- university of utah flag7K/yr
- utah utes flag7K/yr
- university of utah apparel11K/yr
- utes6K/yr
- utah utes apparel12K/yr
Reviews and returns
What reviews say buyers love and hate about Utah Utes
We read the reviews and the return reasons for every product selling here.
“It is Very thin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Utah Utes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









