utah utes
Skip itA small market ($87K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.68avg listing price — sweet spot $15–$100
Price range
Great$7.00–$51.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,617.44avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$87K$87K/yr · 140K searches
According to Flapen's Amazon United States niche tracking, utah utes is a $87K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
utah utes market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $95K–$118K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #1,556
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 4.4%
- Avg brand age
- 63 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
16
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
44%
Top 20: 82%
Open market
12%
- University of Utah39%
- Desert Cactus19%
- Barnesmith11%
- Rico Industries9%
- Fan Frenzy Gifts6%
- PartyKandy3%
- Open — no brand owns it (9 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Top utah utes search terms
- university of utah35K/yr
- university of utah merch23K/yr
- utah utes39K/yr
- university of utah flag7K/yr
- utah utes flag7K/yr
- university of utah apparel11K/yr
- utes6K/yr
- utah utes apparel12K/yr
Top utah utes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
University of Utah Official Stacked Unisex Adult T-Shirt Stacked Medium
University of Utah$17.994.3★102 rev
University of Utah Official Est. Date Unisex Adult T-Shirt Est. Date X-Large
University of Utah$17.224.3★102 rev
University of Utah Official Stacked Unisex Adult T-Shirt Stacked X-Large
University of Utah$17.894.3★102 rev
Desert Cactus University of Utah Flag - 3 x 5 Feet UT Utes Banner Indoor/Outdoor Durable Fabric 100% Polyester Design (Design J)
Desert Cactus$25.634.7★81 rev
Rico Industries NCAA Utah Utes Classic 12 x 30 Felt Wall Dcor Pennant - Great for Home/Bed Room/Man Cave Dcor
Rico Industries$10.984.8★1,413 rev
Newest
by launch date
Warm Pals Swoop University of Utah Mascot U of U - Heatable Coolable Bedtime Comfort Plushie - 1.5lbs - Cozy Microwavable Lavender Scented Plush Toys - Heated Stuffed Animal Officially Licensed
Warm Pals$32.382 rev
Rico Industries NCAA Utah Utes 20oz Stainless Steel Tumbler with Lid - Great For Coffee Tea Water or Cocktails
Rico Industries$23.38399 rev
Legacy NCAA Officially Licensed Baseball Hat Utah Utes Lightweight Cap for Men & Women Heritage Twill Adjustable (HTA) Stone/Scarlet One Size Fits Most Adjustable Closure
Legacy$29.52205 rev
University of Utah Decals Utah Utes Stickers Car Water Bottle Laptop 14 Pc
PartyKandy$12.782,018 rev
Fan Frenzy Gifts UTAH Mens Athletic Tie Officially Licensed University of Utah Utes Tie | NCAA Sports Ties for Men | Machine-Washable Neckties Made of Microfiber
Fan Frenzy Gifts$28.3114 rev
Trending
90-day click momentum
Barnesmith University of Utah Utes Hooded Sweatshirt Heritage Red Medium
Barnesmith$45.924.6★
University of Utah Official Est. Date Unisex Adult T-Shirt Est. Date Large
University of Utah$18.054.3★
Barnesmith University of Utah Utes Hooded Sweatshirt Heritage Red X-Large
Barnesmith$47.574.6★
Barnesmith University of Utah Utes Hooded Sweatshirt Heritage Red Small
Barnesmith$49.944.6★
University of Utah Official Stacked Unisex Adult T-Shirt Stacked Medium
University of Utah$17.994.3★
What buyers say about utah utes
What buyers praise and complain about, mined from review topics.What buyers love
“Better than I expected”
“Its soft and comfortable”
“Go Utes nice quality stickers”
“The stickers look great”
“Cute gift idea for fans and graduates”
“Very comforting”
“This is a small piece of thin cloth that keeps you exactly the same temperature”
“It is literally the perfect size for my kiddos”
“It is such a good quality warm pal”
“I love the weighted feel of it”
What buyers complain about
“It is Very thin”
“The picture is very deceiving”
“cheap”
“Avoid - Thin and Cheap”
Top return reasons
Common questions
- Is utah utes profitable to sell on Amazon United States?
- The niche generates $87K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +25.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the utah utes niche?
- 15 brands and 16 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in utah utes?
- Top complaints mined from reviews: Thin, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.9%.
- When does demand for utah utes peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the utah utes niche?
- Listings span $7.00–$51.45; the average listing price is $23.68 (sweet spot $15–$100). The average incumbent carries 1,617 reviews — the moat a new listing must climb.