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Utah Jazz

Fail

Shoppers spend an estimated $8K a year here, so Utah Jazz is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$8K/yr80K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
54%top-5 click share · 15 brands · 26 sellers

Flapen Score

Utah Jazz against its category

The dotted line is the Sports & Outdoors average. Past it, Utah Jazz is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Utah Jazz market on Amazon at a glance

Shoppers on Amazon United States searched for Utah Jazz 80K times last year and spent an estimated $8K. The top 5 brands take 71% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
0.4%
Market size, estimated
$8Ka year
Top search term
utah jazz42K searches a year

02 · Price

A sale here is worth $25.61.

Listings sell for $25.61 on average, from $11.02 to $111.52. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $25.61 that is $0 to $3K a year per listing.

Average price
$25.61inside the $15 to $100 sweet spot
Price range
$11.02–$111.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #18,191 within Jerseys. It carries 2,311 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
69%
Out of stock, average day
7.3%
Average rank
#18,191in Jerseys
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
2,311per listing
Listings tracked
29

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Utah Jazz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

26

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

23%

  • Brand 120%
  • Brand 220%
  • Brand 313%
  • Brand 49%
  • Brand 59%
  • Brand 67%

Demand

Utah Jazz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Jul · busiest ÷ quietest = 2.3× · 7 of 12 months tracked

Search terms

Top Utah Jazz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • utah jazz42K/yr
  • utah jazz shirt12K/yr
  • utah jazz jersey11K/yr
  • utah jazz merch8K/yr
  • utah jazz hoodie7K/yr

Reviews and returns

What reviews say buyers love and hate about Utah Jazz

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Gifting Purpose”
100%of negative reviews mention “Color”
2.2%of orders come back
“they did send me the purple instead of the yellow so be careful if your wanting the black and yellow”
A buyer, on “Color”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Utah Jazz questions

Answered from the same tracked data.