utah jazz
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.61avg listing price — sweet spot $15–$100
Price range
Great$11.02–$111.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,310.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 80K searches
According to Flapen's Amazon United States niche tracking, utah jazz is a $8K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 36/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
utah jazz market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $26K–$32K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #18,191
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 72%
- Out of stock
- 7.3%
- Avg brand age
- 45 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
26
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
54%
Top 20: 90%
Open market
23%
- New Era20%
- adidas20%
- GAME 713%
- Mitchell & Ness9%
- Outerstuff9%
- Ultra Game7%
Demand
Weekly Amazon search volume, last 29 weeks — -25.8% search growth over the last 90 days.Top utah jazz search terms
- utah jazz42K/yr
- utah jazz shirt12K/yr
- utah jazz jersey11K/yr
- utah jazz merch8K/yr
- utah jazz hoodie7K/yr
Top utah jazz products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Era Unisex-Adult NBA 9FIFTY Team Color Primary Logo Adjustable Snapback Hat Cap One Size Fits All - Utah Jazz Black
New Era$33.814.7★400 rev
NBA Utah Jazz Swingman Jersey Paul Millsap #24 Jazz X-Large
adidas$44.984.5★4 rev
Mitchell & Ness NBA Utah Jazz Karl Malone 1996 Swingman Road Jersey XL
Mitchell & Ness$111.523.9★4 rev
NBA Utah Jazz Al Jefferson Road Swingman Jersey Navy XX-Large
adidas$49.995.0★3 rev
Jordan Clarkson Utah Jazz NBA Jordan Brand 8-20 Statement Edition Black Swingman Jersey (US Numeric 10 12 Regular Jordan Clarkson Utah Jazz Black)
Outerstuff$19.955.0★2 rev
Newest
by launch date
Game 7 x NBA Officially Licensed Mens Graphic Short Sleeve Lightweight Crew Neck Cotton T-Shirt Utah Jazz XL Heather Grey
GAME 7$12.05478 rev
Game 7 x NBA Officially Licensed Mens Graphic Short Sleeve Lightweight Crew Neck Cotton T-Shirt Utah Jazz M Black
GAME 7$14.64478 rev
Game 7 x NBA Officially Licensed Mens Graphic Short Sleeve Lightweight Crew Neck Cotton T-Shirt Utah Jazz L Heather Grey
GAME 7$16.34478 rev
GAME 7 x NBA Officially Licensed Mens Full-Zip Up Long Sleeve Hooded Fleece Sweatshirt Utah Jazz L Black
GAME 7$18.85232 rev
Game 7 x NBA Officially Licensed Mens Graphic Short Sleeve Lightweight Crew Neck Cotton Team T-Shirt
GAME 7$11.35462 rev
Trending
90-day click momentum
Xtreme Apparrel Utah Basketball City Skyline Mens Fan T-Shirt (Black Shirt M)
Xtreme Apparrel$22.884.7★
Jordan Clarkson Utah Jazz NBA Jordan Brand 8-20 Statement Edition Black Swingman Jersey (US Numeric 10 12 Regular Jordan Clarkson Utah Jazz Black)
Outerstuff$19.955.0★
Gerber Unisex Baby NBA Team Sleep N Play Uta Jazz 3-6 Months
Gerber$11.634.8★
Xtreme Apparrel Utah Basketball City Skyline Mens Fan T-Shirt (Black Shirt 4XL)
Xtreme Apparrel$25.954.7★
Mitchell & Ness NBA Utah Jazz Karl Malone 1996 Swingman Road Jersey XL
Mitchell & Ness$111.523.9★
What buyers say about utah jazz
What buyers praise and complain about, mined from review topics.What buyers love
“This was the perfect Christmas gift for my son”
“The design is clean, recognizable, and fits well with other Funko figures”
“The size was spot on”
“Great addition for NBA fans and collector”
What buyers complain about
“they did send me the purple instead of the yellow so be careful if your wanting the black and yellow”
Top return reasons
Common questions
- Is utah jazz profitable to sell on Amazon United States?
- The niche generates $8K/yr across 29 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Skip it (36/100).
- How competitive is the utah jazz niche?
- 15 brands and 26 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in utah jazz?
- Top complaints mined from reviews: Color. The return rate is 2.2%.
- What does it cost to enter the utah jazz niche?
- Listings span $11.02–$111.52; the average listing price is $25.61 (sweet spot $15–$100). The average incumbent carries 2,311 reviews — the moat a new listing must climb.