usos action figure
Worth a lookShows a sweet-spot price point ($32.79 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Avg price
Incredible$32.79avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$12.61–$114.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Great390.36avg incumbent reviews — the moat a new listing must climb
Market size
Good$453K$453K/yr · 817K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, usos action figure is a $453K/yr Amazon United States market (817K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
usos action figure market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $492K–$656K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #55,988
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 45%
- Out of stock
- 6.9%
- Avg brand age
- 32 months
- Avg seller age
- 145 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
204
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
36%
Top 20: 79%
Open market
2%
- Mattel67%
- WWE19%
- GENERIC9%
- Gxmolqa2%
- Funko1%
- Generic1%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.7×
Top usos action figure search terms
- jey uso action figure212K/yr
- jimmy uso action figure107K/yr
- jey uso162K/yr
- wwe action figures jey uso55K/yr
- jay usos action figures31K/yr
- wwe jey uso31K/yr
- jay uso48K/yr
- wwe action figures jimmy uso15K/yr
- wwe jimmy uso action figure12K/yr
- wwe jey uso action figure19K/yr
Top usos action figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mattel WWE Elite Action Figure & Accessories Series #124 Set 6-inch Collectible Jey USO with 25 Articulation Points & Swappable Hands
Mattel$28.614.4★75 rev
Mattel WWE Ultimate Edition Action Figure & Accessories Set Jey USO 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points
Mattel$47.124.8★270 rev
Mattel WWE Jey USO Action Figure Main Event Series #161 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look
WWE$27.224.7★100 rev
Mattel WWE Elite Action Figure & Accessories Series #114 6-inch Collectible Jey USO with 25 Articulation Points & Swappable Hands
Mattel$39.674.8★728 rev
Mattel WWE Elite Action Figure & Accessories Series #114 6-inch Collectible Jimmy USO with 25 Articulation Points & Swappable Hands (Amazon Exclusive)
Mattel$35.084.8★364 rev
Newest
by launch date
WWE Mattel Elite Collection Jey USO 2026 Survivor Series Figure
WWE$40.330 rev
Gxmolqa Sport Backpack Jey-Uso Laptop Backpack for Men Women (Color-2)
Gxmolqa$30.770 rev
Mattel WWE Jey USO Play & Display Action Figure
Mattel$12.616 rev
Mattel WWE Elite Action Figure & Accessories Series #126 Set 6-inch Collectible Jimmy USO with 25 Articulation Points & Swappable Hands
Mattel$34.530 rev
YEET Jey USO Cap Pro Wrestling Trucker Caps Black
GENERIC$24.930 rev
Trending
90-day click momentumGxmolqa Sport Backpack Jey-Uso Laptop Backpack for Men Women (Color-2)
Gxmolqa$30.770.0★
Mattel WWE Elite Action Figure & Accessories Series #126 Set 6-inch Collectible Jimmy USO with 25 Articulation Points & Swappable Hands
Mattel$34.530.0★
WWE Mattel Elite Collection Jey USO 2026 Survivor Series Figure
WWE$40.330.0★
Mattel WWE Jey USO Play & Display Action Figure
Mattel$12.614.6★
Roman OTC Bloodline YEET Reigns Jey USO Wrestling Unisex Main Event Wrestler Fan Art Pro Wrestling Fan T-Shirt Tee Shirt Black
GENERIC$21.674.7★
What buyers say about usos action figure
What buyers praise and complain about, mined from review topics.What buyers love
“Mine nephew was pretty happy with the toys”
“was a great addition to his collection”
“it was a good present”
“Great price”
“Great quality toy”
“Came as advertised”
“It has not break went i use in a wwe match”
“Was new”
“Love the design”
“These are strong action figures”
What buyers complain about
“Mattel WWE Elites quality isnt up to par with the cost”
“it already has broken”
“This is obviously a used product being passed as new”
“still this is embarrassing to even give as a gift”
“This picture doesn't do it justice”
“Hands were super loose”
“Expensive”
“Poorly made”
“Hands were super loose,they barely stay in place”
Top return reasons
Common questions
- Is usos action figure profitable to sell on Amazon United States?
- The niche generates $453K/yr across 42 tracked products. 9 of 23 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the usos action figure niche?
- 9 brands and 204 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in usos action figure?
- Top complaints mined from reviews: Quality-Overall, Durability, Product Condition. The return rate is 1.1%.
- When does demand for usos action figure peak?
- Demand peaks in Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the usos action figure niche?
- Listings span $12.61–$114.85; the average listing price is $32.79 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.