usc hat
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible64.55avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$28.78avg listing price — sweet spot $15–$100
Price range
Incredible$19.65–$42.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 48K searches
According to Flapen's Amazon United States niche tracking, usc hat is a $6K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
usc hat market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $36K–$43K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #2,152
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 12.5%
- Avg brand age
- 58 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
8
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
1%
- Desert Cactus71%
- 4710%
- Branded Bills5%
- ZHATS5%
- Elite Authentics5%
- Pacific Headwear3%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.6% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.4×
Top usc hat search terms
- usc hat32K/yr
- usc hats for men8K/yr
- usc trojans hat8K/yr
Top usc hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style H1) White
Desert Cactus$29.145.0★47 rev
Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style G1) Black
Desert Cactus$29.215.0★47 rev
Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style B1) Black
Desert Cactus$29.364.9★39 rev
Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style A1) Red
Desert Cactus$29.264.9★39 rev
Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style F1) Red
Desert Cactus$29.395.0★47 rev
Newest
by launch date
Desert Cactus University of Southern California Snapback Baseball Hat USC Trojans Unstructured BreezePro Performance Hat with Adjustable Silicone Strap (Design BP2-Red E)
Desert Cactus$29.150 rev
47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size USC Trojans - Black)
47$34.6780 rev
47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size USC Trojans - White)
47$34.7080 rev
47 NCAA Trawler Primary Logo Team Color Mesh Trucker Clean Up Adjustable Hat Adult One Size Fits All (US Alpha One Size USC Trojans - Red USC Trojans)
47$34.26130 rev
The Game NCAA Licensed University of Southern California Trojans Trucker Hat Trojans Game Day Hat
The Game$19.65147 rev
Trending
90-day click momentumDesert Cactus University of Southern California Snapback Baseball Hat USC Trojans Unstructured BreezePro Performance Hat with Adjustable Silicone Strap (Design BP2-Red E)
Desert Cactus$29.150.0★
USC Trojans Title Officially Licensed Adjustable Baseball Hat
Elite Authentics$21.880.0★
The Game NCAA Licensed University of Southern California Trojans Trucker Hat Trojans Game Day Hat
The Game$19.654.8★
Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style H1) White
Desert Cactus$29.145.0★
Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style F1) Red
Desert Cactus$29.395.0★
What buyers say about usc hat
What buyers praise and complain about, mined from review topics.What buyers love
“Quality hat right price”
“Easy fit”
“Quality hat right price”
“Easy fit Very nice back strap Easy to tighten or loosen Nice product”
“Classic design”
“The design and stitching is well done and looks great”
“is very comfortable”
Top return reasons
Common questions
- Is usc hat profitable to sell on Amazon United States?
- The niche generates $6K/yr across 20 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +20.6%. Flapen's verdict: Skip it (33/100).
- How competitive is the usc hat niche?
- 7 brands and 8 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 97% of demand.
- When does demand for usc hat peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 5.4× the quietest.
- What does it cost to enter the usc hat niche?
- Listings span $19.65–$42.75; the average listing price is $28.78 (sweet spot $15–$100). The average incumbent carries 65 reviews — the moat a new listing must climb.